#430: Ch. 8, Victory: How to Celebrate Wins on the Customer Journey From Brand Awareness to Appreciation

Business of Story

English - September 25, 2023 12:00 - 44 minutes - 101 MB - ★★★★★ - 156 ratings
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Previous Episode: #429: Ch. 7, Journey: How to Increase Customer Engagement Through the Stories You Tell

Next Episode: #431: Everyone Is a Storyteller Including AI Bots. So Now What?

Park Howell reads chapter eight of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to celebrate the little victories along the three customer journey steps of brand awareness, adoption and appreciation to build brand bonding.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park