#429: Ch. 7, Journey: How to Increase Customer Engagement Through the Stories You Tell

Business of Story

English - September 18, 2023 12:00 - 42 minutes - 58.8 MB - ★★★★★ - 156 ratings
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Previous Episode: #428: How to Use Storytelling to Assemble Your Transformative Brand

Next Episode: #430: Ch. 8, Victory: How to Celebrate Wins on the Customer Journey From Brand Awareness to Appreciation

Park Howell reads chapter seven of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use your nine one-word brand descriptors as themes for true stories you tell your audience on their three-phase journey from brand awareness to brand adoption through brand appreciation.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park