#435: Brand Bewitchery Ch. 11 & Ch. 12: How to Debut and Scale Your New Brand Story

Business of Story

English - October 30, 2023 12:00 - 45 minutes - 103 MB - ★★★★★ - 152 ratings
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Previous Episode: #434: How Stories Drive Learning & Development to Dramatically Upskill Your People

Next Episode: #436: Brand Bewitchery: Using the Story Cycle System™ for Presentation Creation

Park Howell reads chapters 11 & 12 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to debut your new brand story, align it with your people to get buy-in for your narrative, and scale your story throughout your internal and external communication channels.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!