#432: Ch. 9, Moral: How to Declare Your Brand’s Purpose to Amplify Your Impact

Business of Story

English - October 09, 2023 12:00 - 42 minutes - 97.7 MB - ★★★★★ - 152 ratings
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Previous Episode: #431: Everyone Is a Storyteller Including AI Bots. So Now What?

Next Episode: #433: Ch. 10, Ritual: How to Build Repeat Business to Simplify Your Life

Park Howell reads chapter nine of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to craft your brand purpose because people will buy what you stand for before they purchase your product or service. .

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park