#421: Ch. 2, Heroes: How to Understand Your Customers to Build a Tribe

Business of Story

English - July 24, 2023 12:00 - 36 minutes - 83 MB - ★★★★★ - 156 ratings
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Previous Episode: #420: Ch. 1, Backstory: How to Clarify Your Brand Story for Deliberate Growth

Next Episode: #422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling

Park Howell, founder of the Business of Story, helps you clarify your brand story by reading chapter two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to identify your top three audiences to build a tribe around your offering.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park