Business Of Social
154 episodes - English - Latest episode: about 1 month ago -The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world.
Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.
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Episodes
Are Brands "Crashing" on Purpose?
December 04, 2019 19:26 - 8 minutes - 15.5 MBWhen a brand launches a new product that crashes on launch day, is that actually a good thing for their business? On this mini episode David and Producer Will look back at some of the recent examples of product crashes and discuss how that effects the brand from a marketing angle. Is this a tactic that should be pre-planned and done on purpose? Is some customer dissatisfaction worth the free earned media value that you get because of those headlines? "Is it something that should be cal...
Talking Social with Fox Sports' Michael Bucklin
November 26, 2019 18:20 - 59 minutes - 109 MBOn this episode of Business of Social, Michael Bucklin, VP of Digital Content at Fox Sports, joined the Business of Social to talk all things social/digital, how the current landscape is evolving and what are the key metrics all digital teams should be focusing on. Michael gives his thoughts on the current state of the industry and offers advice to industry vets and up and comers who are looking to advance their career in social/digital.
A Look Inside Snapchat Sports with Anmol Malhotra
November 12, 2019 20:31 - 49 minutes - 91.8 MBOn this episode of Business of Social, David is joined by Anmol Malhotra, Head of Sports Partnerships at Snapchat. They discuss the resurgence of Snapchat, the changes Snapchat made to its interface and strategy, and why it is such a great tool for reaching a younger audience. Anmol also gives some great advice on what it takes to launch a successful Snapchat channel, some tactics brands can use to reach the younger demographic, and what users can expect to see from Snapchat moving forward. ...
Get on TikTok Today!
November 07, 2019 22:48 - 18 minutes - 33.7 MBOn this Mini Episode of Business of Social, Dave shares some updates and thoughts on the future of the Podcast and some general thoughts on the current marketing landscape. We focus on the emergence of TikTok and the force it has become, and take a look into Instagram advertisements and how much money there is to be made for celebrities and influencers.
Why Community Engagement is the Key to Brand Growth with Chris Sully
September 17, 2019 17:30 - 25 minutes - 46.5 MBOn this episode of Business of Social, David is joined by Chris Sully, Marketing Manager at Funko, the world's leading creator in pop culture collectibles. Funko holds thousands of licenses to properties like Marvel and Star Wars and creates pop culture collectibles for fans to collect. Funko does a great job of communicating with their audience, finding out what their fans want and then putting together a strategy to go out and make that into a tangible product they can market to their fa...
Why UGC Works so Well on Social with Brendon Mulvihill
September 10, 2019 17:32 - 41 minutes - 75.5 MBBrendon Mulvihill, SVP - Head of Licensing at Jukin Media joined the show to discuss all things UGC! Jukin licenses content for shows like Tosh.0 and Ridiculousness and also owns their own sub-brands: Fail Army, People are Awesome and The Pet Collective which have millions of followers and subscribers between YouTube and Instagram. Brendon breaks down best practices, how to avoid getting into trouble and how the right UGC strategy can take your brands marketing strategy to the next level....
Why UGC Works so Well on Social with Brendon Mulvihill
September 10, 2019 17:32 - 41 minutes - 75.5 MBOn this episode of Business of Social, David is joined by Brendon Mulvihill, SVP - Head of Licensing at Jukin' Media to discuss all things UGC! Jukin' Media licenses content for shows like Tosh.0 and Ridiculousness. They also own sub-brands Fail Army, People are Awesome, and The Pet Collective that have millions of followers and subscribers on YouTube and Instagram. User Generated Content runs the internet and currently it's a little bit like the wild west. People are using copyrighted mat...
Growing as a Leader and Improving Your Culture with Kevin DeShazo
September 04, 2019 17:01 - 46 minutes - 85.8 MBOn this episode of Business of Social, David is joined by Kevin DeShazo, CEO at Fieldhouse Media, which helps college athletes, coaches and administrators be better on social media. He wrote a book called Leadership Interrupted, and he is also a part of Culture Wins, where he helps teams create championship level culture. Today's episode is all about the team. You're only as good as the people who surround you and you're all in together for at least 40 hours every single week. We picked Kevi...
How StockX Changed the Sneaker Game with Dana Robinson
August 27, 2019 14:23 - 44 minutes - 82.1 MBOn this episode of Business of Social, David is joined by Dana Robinson, the VP of Content at StockX. Dana has worked at NBC, Fandango, Turner and is now overseeing all things content at StockX. We spoke with Dana about building a loyal brand following and what steps brands need to take in order to come across to their fans as authentic. Other topics include managing employee scale, marketing and sales alignment and following the data.
The Importance of the Customer Journey with Emad Kazi
August 15, 2019 17:20 - 50 minutes - 46.7 MBOn this episode of Business of Social, David sits down with Emad Kazi, the Global Lifecycle Manager at Stubhub, to delve into the critical role of optimizing the customer journey. Discover what the average buyer goes through and learn effective techniques for tracking and leveraging valuable data to enhance your customers' experiences.
Building Awareness For Your Brand with James Royer
July 30, 2019 19:39 - 54 minutes - 87.4 MBOn this episode of Business of Social, David sits down with James Royer, the Director of Digital Marketing at Merrell, to explore the crucial elements of effective brand storytelling and how it drives brand growth. The conversation delves into the distinguishing factors between brands that focus on building a community versus those that prioritize building a consumer base, highlighting the importance of developing a loyal fanbase and expanding your storytelling abilities. James underscores t...
Building a Brand from Scratch with Kelsey Cohen
July 16, 2019 19:57 - 42 minutes - 78.8 MBOn this episode of Business of Social, Kelsey Cohen, the Marketing Director at Bloomscape, joins David to discuss the essential elements of successfully marketing a product from scratch. They delve into the significance of building a strong community, crafting a well-defined brand voice, and implementing a comprehensive social media strategy that resonates with your target audience. They also explore how to offer value to your fans and customers while emphasizing the critical role of custome...
A Look Inside Instagram Sports with Dev Sethi
July 09, 2019 18:37 - 1 hour - 130 MBHead of US Sports at Instagram, Dev Sethi, joined the Business of Social to discuss all things Instagram. What led to IG becoming the powerhouse that it is today? What can we expect from IGTV in the future? What will Instagram look like in 1 year? 5 years? Dev also gives his thoughts on best practices for social, how he encourages his partners to best utilize Instagram, and what the potential for the future of shopping on Instagram could be.
Marketing Tips and Tricks from a CMO with Ann Crandall
July 02, 2019 21:11 - 45 minutes - 82.8 MBOn this episode of Business of Social, we talked with Ann about how the business of sports marketing has evolved, best practices for marketing yourself and your products and career advice for anyone whose looking for a way to stand out and advance their career. Ann Crandall, is the former CMO of the Big East conference and has worked at the Pac-12, the NBA and DirecTV. When it comes to the sports marketing industry, Ann has seen and done it all. She specializes in partnerships, advertising, ...
Marketing Tips and Tricks from a CMO with Ann Crandall
July 02, 2019 21:11 - 45 minutes - 82.8 MBAnn Crandall, is the former CMO of the Big East conference and has worked at the Pac-12, the NBA and DirecTV. When it comes to the sports marketing industry, Ann has seen and done it all. She specializes in partnerships, advertising, content distribution, 360 marketing campaigns and ticket sales. On this episode, we talked with Ann about how the business of sports marketing has evolved, best practices for marketing yourself and your products and career advice for anyone whose looking f...
Talking Social with the Dallas Cowboy's Taylor Stern
June 25, 2019 18:27 - 50 minutes - 92.1 MBTaylor Stern is currently the Content Strategist for the Dallas Cowboys, after spending three years as the social media coordinator. Prior to that she was the Marketing and Communications manager at the Goodyear Cotton Bowl Classic. Taylor joined us on the Business of Social to discuss the importance of player relationships, content distribution and knowing the lane your brands occupies. Taylor advises her peers to not "give in to social fomo." "Of course you want your brand to be engaging...
Panel w/ Instagram, Turner Sports & STN Digital (ProMax 2019)
June 18, 2019 17:28 - 35 minutes - 65 MBAt the 2019 Promax BDA Conference, David, Morgan Dewan, and Dev Sethi shared insights on how the sports industry is revolutionizing the digital space. They explored ways for others to catch up and predicted the future of social media. Authenticity was emphasized as a crucial factor in success, and the discussion highlighted the emergence of IGTV and its potential for brand promotion in sports. Learn more about the intersection of sports and the future of social media at the Promax BDA Confer...
How a TV Show Builds Brand Awareness with Danny Corrales
June 04, 2019 16:19 - 1 hour - 115 MBProducer of "The Jump" on ESPN, Danny Corrales, joined the Business of Social to discuss how linear programming has changed with the existence of YouTube, Twitter, Instagram and IGTV. Danny gives his thoughts on how much networks should value linear views vs. digital/platform views. What if your ratings are down on linear, but sky rocketing on YouTube? What changes do companies need to make to allow their content to be accessible 24/7 and across 4 different platforms and how does this affe...
Advertising Now vs. The Future with Matt Scheckner
May 24, 2019 19:00 - 36 minutes - 33.7 MBMatt Scheckner, Global CEO at Ad Week, joined Business of Social to talk modern day marketing, the power of influencers, and what brands should stop doing on social media. Matt gives his thoughts on what brands can do to limit mistakes, the price we pay for data capture in the modern word and how to where to draw the line vs. push the envelope with your brand strategy. "If you look at the power of advertising in today's world, a lot of that resides with influencers. Take Fyre Fest for exam...
Running Social for The Denver Broncos with Ben Hunt
May 16, 2019 17:27 - 54 minutes - 101 MBDirector of Digital Media for the Denver Broncos, Ben Hunt, joined the business of social to discuss what it's like running all things social/digital for an NFL team. How do you shift your approach for a losing season vs. a winning season? What would you do with unlimited budget? Ben gives his take on how the team handles should be managed, what it's like to spike up for a game day, and the "arms race" that has become schedule release day. How do you handle a new platform like TikTok o...
Running Social for The Denver Broncos with Ben Hunt
May 16, 2019 17:27 - 54 minutes - 101 MBDirector of Digital Media for the Denver Broncos, Ben Hunt, joined the business of social to discuss what it's like running all things social/digital for an NFL team. How do you shift your approach for a losing season vs. a winning season? What would you do with unlimited budget? Ben gives his take on how the team handles should be managed, what it's like to spike up for a game day, and the "arms race" that has become schedule release day. How do you handle a new platform like TikTok o...
A Look Inside The Evolution of Twitter with TJ Adeshola
May 01, 2019 20:48 - 53 minutes - 98.8 MBTJ Adeshola, Head of US Sports at Twitter, joined Business of Social to discuss all things marketing, best practices that every brand should doing on Twitter and things every brand should STOP doing on Twitter. TJ gives his take on where the future of social media is headed, apps/platforms he uses on a daily basis, and general insight into the industry. He also discusses how athletes/celebrities/brands can create lifelong fans by engaging with their fans with a simple like or RT. "If you're ...
Instagram is Turning Into The New QVC with Peter Leeb
April 25, 2019 21:20 - 43 minutes - 80.9 MBWant to learn more about marketing and advertising in the digital age? Peter Leeb has got you covered. He was the VP of Global Brand Marketing at Fox for 8 years, and now is the EVP, Head of Partnerships & Operations at Studio 71. Peter joined the the show to discuss marketing with modern technology, his core beliefs when it comes to social platforms, and the keys to marketing to different audiences. Is Instagram the 2019 version of QVC? How effective are targeted ads? Are influencer partn...
Instagram is Turning Into The New QVC with Peter Leeb
April 25, 2019 21:20 - 43 minutes - 80.9 MBPeter Leeb, EVP, Head of Partnerships & Operations at Studio 71, joined Business of Social to discuss marketing with modern technology, his core beliefs when it comes to social platforms, and the keys to marketing to different audiences. Is Instagram the 2019 version of QVC? How effective are targeted ads? Are influencer partnerships worth it?
A Look Inside ESPN's Social Strategy with Kaitee Daley
April 11, 2019 21:28 - 1 hour - 123 MBKaitee Daley, Sr. Director, ESPN Social, joined the show to talk about running all things social at the worldwide leader in sports and the balance that comes with staying on brand, managing over 40 accounts and overseeing TV Shows, Breaking News, ESPN personalities and Partners. Kaitee gives us her take on a variety of topics, including: How to take risks and do things a little differently to make your brand stand out, managing internal feedback, continuing to grow their fanbase and the i...
How the Music Industry is Evolving with Digital with Lindsay Williams
March 19, 2019 21:41 - 1 hour - 111 MBSr. Director Digital Partnerships at Capitol Records, Lindsay Williams, joined the Business of Social to discuss the changes in the music industry over the last 10 years. How apps and brands like Spotify, Pandora, Apple Music, YouTube have emerged as major players and where she sees the industry going next. She gives her advice of all of the apps and platforms she relies on day-to-day, the importance of having a fluid relationship with partners and why your personal brand is so important...
Running Social for the College Football Playoff with Katie Cavender
March 08, 2019 20:08 - 43 minutes - 79.7 MBKatie Cavender, Assistant Director of Communications at the College Football Playoff, joined the Business of Social to speak about running all things social for the CFP and what goes into the social strategy for a major sporting event. She discusses all of the excitement that comes with managing a "Super Bowl" type event, the shift from prepping for an entire season to a one month window and how great it is to see so many women running social in the sports industry. Katie gives her adv...
A Look Inside Nike's Marketing Strategy with John Paik
February 11, 2019 19:56 - 44 minutes - 82.2 MBOn this episode John Paik, Executive Marketing Consultant, joined the show to talk about his time working on the Nike marketing team, his favorite campaigns and activations that he was apart of and what makes Nike's brand so unique. He discusses marketing 101 and why brands need to really understand and focus on their consumers and get to know them. How to take risks and do things a little differently to make your brand stand out. Why does your consumer buy your product and what sets ...
Running Social For an NBA Team with Matt Tierney
January 25, 2019 19:56 - 40 minutes - 75.4 MBOn this episode Matt Tierney, Managing Editor Team Content for the Toronto Raptors, joined the Business of Social to speak about what it's like running all things social for an NBA team, the art of storytelling and the importance of building a relationship with the team. He discusses all of the excitement that came with the team adding Kawhi Leonard, a top 3 player in the NBA, and the challenge of how to handle saying goodbye to DeMar DeRozan, who had been a franchise icon for 10 years. ...
Building A Team to Crush Social with Tyler Price
January 09, 2019 19:54 - 53 minutes - 100 MBOn this episode Tyler Price, Director of Content, Social Media at Turner Sports stopped by to discuss a variety of topics from being forward thinking and taking risks on social to weaving your content into a linear broadcast. He discusses the joys and challenges of overseeing a large social brand and why it's so important to hire the right people. Whats one he always looks for? People who like to solve problems and find creative work-arounds aka Solution Oriented Thinkers. FOLLOW THE GU...
How to Succeed at Branded Content with Dana Droppo
December 18, 2018 23:43 - 1 hour - 114 MBDana Droppo has seen and done it all. She has been a blogger, marketer, producer and a creative director. She's worked at Super Deluxe, Complex and is now VP, Creative Director Brand Partnerships at Billboard. If you want to know what it takes be an expert in all things content, Dana's got you covered. On this episode, we talked with Dana about what it takes to consistently produce high level branded content and what brands should be doing to provide value to their followers as well a...
Why You Should Have a Startup Mentality in Social Media with Ken Gibbs, Jr.
November 06, 2018 00:49 - 42 minutes - 79 MBKen Gibbs, Jr. is the Vice President of Digital Video and Social Content at BET Networks. He has over 15+ years of experience in the digital industry and has worked with Essence Magazine, MTV Networks, and TheLoop21.com. For the last 6 years he's been with BET overseeing their social media strategy across all their platforms. On this episode, Ken takes us on a tour of his role and experience at BET and why being flexible with your social strategy is extremely important. We talk about his ...
Taking Risks When Running A Conservative Brand with Tina Lloyd
October 17, 2018 21:49 - 49 minutes - 91.9 MBTina Lloyd, a pioneer of the industry, is the Director of Content Strategy at GolfNow. Prior to that, she was the Director of Social Media for Golf Channel. Her career mission is to connect and grow the game of golf through social media and second screen experiences. On this episode, Tina breaks down her role and new products in the golf space. She dives into how she approaches marketing, her core beliefs when it comes to social platforms, and how she markets to their different audiences....
How the Chicago Bears are Revolutionizing Social with Jen Tulicki
October 09, 2018 19:55 - 48 minutes - 90.5 MBJen Tulicki is the Director of Social Media at the Chicago Bears. Her deep understanding of the social media world started when she was the Team Leader at Target and later transitioned to their Social Communities Specialist. On this episode, Jen digs into the social strategy behind the content at the Chicago Bears and how they communicate with their avid fanbase. FOLLOW THE GUEST, Jen Tulicki: LinkedIn: https://www.linkedin.com/in/jentulicki/ Twitter: https://twitter.com/kindafu...
How NBC Sports Attacks Social Media with Lyndsay Signor
September 25, 2018 19:30 - 58 minutes - 109 MBLyndsay Signor is the Vice President of Consumer Engagement at NBC Sports Group. She leads executing 360 marketing plans, including promotion, media execution, sales partnerships and integrations, digital and social activation, and cross-company collaboration, and also oversees the social strategy for all properties within NBC Sports and NBC Olympics. AKA she does it all. On this episode, we dig into the nuts and bolts of Lyndsay's marketing strategy, what her day-to-day involves as the V...
Marketing 101: How To Understand Your Customer with Bryan Pettigrew
September 18, 2018 19:28 - 44 minutes - 81.9 MBBryan Pettigrew is the CMO for the Breeders' Cup and oversees marketing, sponsorships, television, and communications for the World Championships. Prior to joining the Breeders' Cup, Pettigrew worked for the National Thoroughbred Racing Association where he worked with horse industry leaders including the Breeders' Cup, The Jockey Club, Stronach Group, Churchill Downs and New York Racing Association to develop national partnerships. On this episode, we not only dig into horse racing, b...
How The Eagles Fully Capitalized On A Super Bowl Winning Season with Samantha Wood
August 27, 2018 22:54 - 1 hour - 112 MBSamantha Wood is the Director of Social at the raining Super Bowl Champions, the Philadelphia Eagles. Since 2009, she’s been in the sports industry starting at ESPN, the Boston Bruins, the Philadelphia Flyers, and now the Eagles, just to name a few. The Eagles social team saw earth shattering growth numbers coming off the Super Bowl win. Many would say it’s easy when you win, but her team was able to capitalize on moments that very few teams could compete with. On this episode, we chat...
The Transition From ESPN To eSports with Neeta Sreekanth
July 27, 2018 16:47 - 1 hour - 132 MBNeeta got her start in the digital and social media world at the Dallas Cowboys. She then transitioned to ESPN working in their social media department as an associate producer and manager for a little over 4 years. Her experiences in social brought her to IGN Entertainment as the Director of Social Content and Strategy where she continues to innovate and change the game every day. On this episode, Neeta dives into the differences in working in the sports and gaming/entertainment industry,...
How the NFL Continues to Increase Fan Engagement with Josh Tucker
July 25, 2018 23:56 - 44 minutes - 81.4 MBJosh Tucker’s had stops at Golden Boy Productions, the Lakers, the Dodgers, WME/IMG and is now the Director of Social Content at the NFL. He’s climbed his way from hitting the publish button on social feeds to the guy that oversees the strategy for an organization with over 24 million followers on Twitter alone. Needless to say, he’s been around the block. On this episode, we talked with Josh about the trends and the types of content that are resonating with the NFL audience and what you s...
The Evolution of Social Platforms & How to Stay Ahead of the Curve with Shona Rosenblum
July 19, 2018 16:49 - 37 minutes - 70.2 MBShona Rosenblum is the co-founder of Grand Slam Social, a boutique social media marketing company that provides expert advice on how to infuse social media into all aspects of a marketing plan. Working as a Social Media Strategist at Breeders' Cup Limited and an Account Executive at Racepoint Global, she climbed her way up the PR and marketing ladder to where she is today! On this episode, we chatted with Shona about the horse racing industry in the sports world, how to target different de...
How to Maximize Your Branded Content with Meghan Kirsch
July 16, 2018 20:24 - 29 minutes - 55 MBMeghan Kirsch is the Senior Vice President of Marketing and Creative at Viceland. Before Viceland, she worked at A&E Television in their creative and marketing department for over ten years. She is a passionate and inspiring leader who encourages creative risk-tasking and nurtures and motivates large teams to defy the odds on a daily basis. She has extensive experience in building brands, best-in-class marketing campaigns, persuasive and inspired creative communication, quality short-form co...
How To Build An Effective Content Strategy For Your Brand with Curt Doty
July 12, 2018 22:17 - 35 minutes - 65.5 MBCurt Doty is the CEO of Vertuoso, a marketing and branding consulting firm focused on business development, branding, social strategy, digital content, integrated marketing, and user experience. He got his start in television at ABC News, and then transitioned into the entertainment industry focusing on marketing and branding. This led to a career in the movie industry where he was the VP of Creative Services at Universal Pictures, ultimately leading to his career in PR and brand work. On ...
Why Change Is Good In The Digital Industry with Brian Dollenmayer
July 10, 2018 22:51 - 35 minutes - 66.2 MBBrian Dollenmayer is the Chief Marketing Officer at WGN America and spent another 4 years as their EVP of Marketing and Promotion. Before WGN, he was at FOX for 19 years as a creative marketer. When it comes to working in the entertainment industry, Brian’s been there and done that. He specializes in launching branded series with an emphasis on the creative & strategy side. On this episode, we talked with Brian about how change in the digital industry is actually a good thing and what you ...
Why TV Networks Must Adapt To Stay Relevant with Emma May
July 06, 2018 20:49Emma May is the VP of Marketing at Turner Sports with a focus on the NBA and Bleacher Report Live. When it comes to sports networks, Emma and the Turner organization simply ‘do it right’. Turner is one of the fastest changing TV networks and their not afraid to meet fans where they’re at -- on digital. On this episode, we chatted with Emma about marketing and her expertise from a brand's perspective on digital, direct-to-consumer (OTT), and the linear TV business. FOLLOW THE GUEST, E...
Best Practices & Tech Marketing Teams Must Have with Lee Hunt
July 03, 2018 21:10 - 25 minutes - 47.8 MBLee Hunt is the founder of Lee Hunt, LLC, a New York-based consultancy focusing on brand strategy, media architecture, competitive analysis, and personnel training for television networks and media companies. He's worked at MTV, Turner, VH1, Lifetime and has been on the receiving end of an acquisition for an entertainment company he founded. Needless to say, among the industry, he's considered to be a G.O.A.T. (Greatest Of All Time). On this episode, we sat down with Lee to discuss b...
How TV Networks Balance Linear vs Digital with Lori Hall
June 29, 2018 19:52 - 42 minutes - 79.8 MBLori Hall is the SVP of Consumer Marketing & Creative Services at TV One, spent 2 years at UPtv, and 4 years at Turner. She has developed and launched some of the most successful social media campaigns on the planet, gaining more than 40 million views in less than a week. On this episode, we had a fantastic conversation with Lori about her thoughts on the digital industry and how it's shifting. Here are some of the talking points: [11:04] - Choosing a clear demographic. [12:02] - H...
How To Capitalize On Undervalued Attention On Social with Shonduras
May 01, 2018 19:42 - 45 minutes - 84.3 MBShaun McBride, also known as Shonduras is considered to be the godfather of Snapchat influencers. He’s been featured on Fast Company, TIME, Mashable and was recently named to the Forbes 30 Under 30 List for Marketing and Advertising. On this episode, Shaun shared his journey as an influencer and how he's been able to create authentic brand relationships that produce some of the most successful social campaigns in the industry. Here are some of the talking points: [01:54] - Shaun's journ...
How Technology Is Disrupting Social Media with Sahil Patel
April 20, 2018 23:39 - 46 minutes - 85.3 MBSahil Patel is a Senior Reporter at Digiday who leads coverage on the video industry. Sahil has covered TV and online video for multiple years at VideoInk and Cynopsis Digital, given him inside knowledge with publishers and the social networks on their goals and how they move forward. On this episode, Sahil talks shop about how technology is disrupting social and how publishers are fighting to keep up with the ever-changing landscape. Here are some of the topics: [01:04] - The most disru...
Managing Social For The Largest Events In The World with Madeline Mesevage
March 21, 2018 23:23 - 52 minutes - 97 MBMadeline Mesevage is the Sr. Manager of Operations for Brand, Marketing, & Digital Strategy at Dick Clark Productions. DCP produces the biggest events in the industry including the AMA’s , Golden Globes, Billboard Music Awards, Academy of Country Music Awards and many more. With more than 55 years of award-winning shows, they are the world’s largest producers of televised live-events in entertainment. On this episode, Maddy dives into the social strategy behind DCP and how they squeeze ...
How to Leverage PR for Your Brand with Beck Bamberger
February 28, 2018 05:39 - 59 minutes - 111 MBBeck Bamberger is a former, on-air host and executive producer which led her to an Emmy in 2011. She is a contributing writer to publications like Inc, Huffington Post, Entrepreneur, Fast Company, and Forbes. AND she currently serves as the founder of BAM Communications, a public relations firm focused on representing the movers, shakers, breakers, and makers of technology. On this episode, Beck sheds light on all-things PR. Here are some of the topics: BAM Communications and what t...