Business Of Social artwork

A Look Inside Nike's Marketing Strategy with John Paik

Business Of Social

English - February 11, 2019 19:56 - 44 minutes - 82.2 MB
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Previous Episode: Running Social For an NBA Team with Matt Tierney
Next Episode: Running Social for the College Football Playoff with Katie Cavender

 

On this episode John Paik, Executive Marketing Consultant, joined the show to talk about his time working on the Nike marketing team, his favorite campaigns and activations that he was apart of and what makes Nike's brand so unique. 

He discusses marketing 101 and why brands need to really understand and focus on their consumers and get to know them. How to take risks and do things a little differently to make your brand stand out. Why does your consumer buy your product and what sets you apart from the competition? 

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An STN Digital Production:
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