How TV Networks Balance Linear vs Digital with Lori Hall

Lori Hall is the SVP of Consumer Marketing & Creative Services at TV One, spent 2 years at UPtv, and 4 years at Turner. She has developed and launched some of the most successful social media campaigns on the planet, gaining more than 40 million views in less than a week.

On this episode, we had a fantastic conversation with Lori about her thoughts on the digital industry and how it's shifting.   

Here are some of the talking points:

[11:04] - Choosing a clear demographic. [12:02] - How to produce original content the right way. [14:39] - The change in TV Network KPI's over the past 5 years. [16:20] - The right way to integrate products into programming. [16:57] - Balancing linear and digital and the conflicts between them. [22:26] - How the KPI is shifting for TV networks [28:52] - How to successfully work influencers [30:36] - The undervalued attention on social media [32:50] - Most important position on a marketing team  

 

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LinkedIn: www.linkedin.com/in/lorihall/

 

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An STN Digital Production

STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.

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