Best Practices & Tech Marketing Teams Must Have with Lee Hunt

Business Of Social

English - July 03, 2018 21:10 - 25 minutes - 47.8 MB
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Previous Episode: How TV Networks Balance Linear vs Digital with Lori Hall

Next Episode: Why TV Networks Must Adapt To Stay Relevant with Emma May

Lee Hunt is the founder of Lee Hunt, LLC, a New York-based consultancy focusing on brand strategy, media architecture, competitive analysis, and personnel training for television networks and media companies. He's worked at MTV, Turner, VH1, Lifetime and has been on the receiving end of an acquisition for an entertainment company he founded. Needless to say, among the industry, he's considered to be a G.O.A.T. (Greatest Of All Time).

On this episode, we sat down with Lee to discuss best practices and tech adoptions marketing teams need to know in order to stay on the cutting edge of the digital industry.

Here are some of the talking points:

[10:20] - 2018 best practices for the digital industry [11:45] - How TV networks are balancing linear and digital [14:58] - Thoughts on the AT&T/Time Warner acquisition [16:14] - The midst of a media revolution [17:39] - The shift to branded content [18:45] - Digital advertising outspent linear for the first time [19:35] - What brands need to focus on in 2018 [20:56] - The tools marketers must have [22:41] - The biggest changes happening in the next 12 months

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Website: http://leehunt.com/

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An STN Digital Production