How Technology Is Disrupting Social Media with Sahil Patel

Business Of Social

English - April 20, 2018 23:39 - 46 minutes - 85.3 MB
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Previous Episode: Managing Social For The Largest Events In The World with Madeline Mesevage

Next Episode: How To Capitalize On Undervalued Attention On Social with Shonduras

Sahil Patel is a Senior Reporter at Digiday who leads coverage on the video industry. Sahil has covered TV and online video for multiple years at VideoInk and Cynopsis Digital, given him inside knowledge with publishers and the social networks on their goals and how they move forward.

On this episode, Sahil talks shop about how technology is disrupting social and how publishers are fighting to keep up with the ever-changing landscape. Here are some of the topics:

[01:04] - The most disruptive factor in media

[01:56] - Where linear TV is going in the next 5 to 10 years

[03:23] - Viewership numbers and their effects on advertising and monetization

[05:46] - The future of Facebook and the Cambridge Analytica scandal

[08:43] - How Facebook’s changes affected publishers and media conglomerates

[12:00] - Facebook Watch and the pay-to-play model for publishers

[16:10] - The connection between Facebook and Instagram

[18:09] - Twitter's first profitable quarter and what’s next for them

[20:45] - Snapchat's identity and PR crisis

[22:50] - ESPN's original content deal with Snapchat

[25:42] - The new streaming apps, Bleacher Report and ESPN+

[29:00] - The effect of tech companies bids for large sports events