Business Of Social artwork

Instagram is Turning Into The New QVC with Peter Leeb

Business Of Social

English - April 25, 2019 21:20 - 43 minutes - 80.9 MB
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Previous Episode: A Look Inside ESPN's Social Strategy with Kaitee Daley
Next Episode: A Look Inside The Evolution of Twitter with TJ Adeshola

Want to learn more about marketing and advertising in the digital age? Peter Leeb has got you covered. He was the VP of Global Brand Marketing at Fox for 8 years, and now is the EVP, Head of Partnerships & Operations at Studio 71.

Peter joined the the show to discuss marketing with modern technology, his core beliefs when it comes to social platforms, and the keys to marketing to different audiences. Is Instagram the 2019 version of QVC? How effective are targeted ads? Are influencer partnerships worth it?

  

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