Break the Record

Ep. 027: Being a Parent and a CEO in the Music Industry with Bee Adamic

Bee Adamic is the founder and CEO of Liberty Music PR. In the early stages of her career Bee realized that even though she didn’t want to be a music artist, she could navigate pretty well in this industry. She was able to do that by taking all kinds of opportunities and trying a little bit of everything. According to Bee, that’s the secret for combining purpose and work: to have different experiences and see what resonates with you the most. Later in her journey, Bee tells us that she sudden...

Ep. 026: What it Takes to Work in Music & Best Practices for PR Nightmares with William Luff

Welcome to this week’s episode of Break the Record Podcast! In this episode, Anna interviews music industry veteran publicist William Luff to talk all things related to working in music, the behind-the-scenes of being a music PR, handling career transitions and potential PR nightmares.  William tells the listeners an intense moment of his personal life in which he was fired, but managed to take a lesson from it: learning that “endings are always new beginnings.” William also shares his str...

Ep. 025: Intro to Release Planning & How to Get Over Feeling "Too Salesy"

In this episode of Break the Record podcast, Anna talks about the do’s and dont’s when it comes to music release. Anna explains the importance of marketing the new music, talking about it on social media, and all the best practices about planning and structuring the release. In addition, Anna shares tips to overcome the feeling of being “too salesy” (a.k.a. having shame of selling) on social media when promoting the new music, and how you should focus more on the work and effort you put into...

Ep. 024: The Performance Anxiety Special with Therapist Olivia James

In this episode of Break the Record Podcast, Anna sits down with therapist and performance coach, Olivia James, to discuss different techniques and specific tools that artists and performers can use to get ready for big events and special performances. Olivia explains that regulating the central nervous system is essential to handle anxiety, but not all techniques will work for everybody because each person is different. Olivia also shares simple tips to deal with performance anxiety, detail...

Ep. 023: Break the Record Coaching is Here! What Does The Future of Artist Mental Well-being Look Like?

In this solo episode of Break the Record podcast, Anna shares with the listeners some great news about the launch of her artist coaching business Break the Record Coaching! Artists are the superheroes of the modern world, yet they are entirely lacking proper mental and emotional support to thrive on the job. They are expected to be everything for everyone: always online, on stage, on ‘creative mode’. The entertainment industry sells them the dream, but no real tools for how to make it a sust...

Ep. 022: "Holding Space", Boundaries & What To Look For In a Therapist As an Artist with Denise Devenish

In this episode of Break the Record podcast, Anna Turunen and counsellor Denise Devenish discuss the byproducts of artists who already deal with mental health issues such as anxiety and depression to work in the music industry. The boundless environment of the current music industry can be a big trigger and that’s something that is not talked about frequently, although it should be. Denise also shares her own story having a breakthrough at a very young age and how the assistance of a profess...

Ep. 021: The Ugly Side of Glamour - How Young Girls are 'Groomed' in Music and Fashion with Nikita Andrianova

In this episode of Break the Record podcast, Anna Turunen and creative director, influencer and artist Nikita Andrianova explore the topics of ‘grooming’ – how young people are being exploited in the music, fashion, and entertainment industries. Nikita shares with us the importance of holding onto one’s self-identity because the idealization of a dream can change who we truly are. Nikita also shares about her career transition from fashion to music. Key Highlights Nikita talks about caree...

Ep. 020: Ayahuasca in Healing the Past, Present and Future with Steve Astephen

In this episode of Break the Record podcast, Anna sits down with the founder and CEO of The Familie and Unlisted/Brand Lab Steve Astephen. Steve is an experienced sports and entertainment entrepreneur who has worked with top talent from the NFL, NBA, golf and, in music, Machine Gun Kelly.    Anna and Steve discuss his experience with Ayahuasca and how it helped him to heal old wounds and to see everything else in his life more clearly afterwards. Steve also shares a really powerful story...

Ep. 019: Music Export and Trends, State of Heavy Music Now and Keeping It Real with Riku Pääkkönen

Riku Pääkkönen is a Finnish music industry veteran who founded the legendary heavy metal label Spinefarm and was involved with the signing and developing of the biggest music exports out of Finland such as Nightwish, Children of Bodom and Blind Channel. Today, Riku is the managing director of Ranka Kustannus, a Finnish record label and music publishing company, and a Board Member of Music Export Finland.    In this episode of Break the Record podcast, Anna and Riku Pääkkönen talk about h...

Ep. 018: The Money Episode: Artist Money Mindset and Abundance Blocks with Lauren Rozwadowski

Each artist and creator has a unique relationship with money. Money is what gives us the safety to keep moving forward, but can also be the one thing holding us back. Either way, one thing is crucial to know: your success, your talent, and your creativity are not measured with money; they are measured with different types of outcomes. Lauren Rozwadowski is a mindset and success coach working with music industry professionals, creatives and new business owners.  She founded her business Cour...

Ep. 017: Addiction Recovery, Diversity and How to Make Change with Joanne Croxford

In this week’s episode of Break the Record Podcast, Anna welcomes Joanne Croxford for a discussion about mental health awareness, diversity in today’s society, and how we can make change doing our part. Joanne talks about her background in the music industry and how the topic called mental health was a common theme among her team at the time.   Sometimes people who suffer from mental health issues cannot see through the problem, but, if you’re trying to help, it’s important not to tell t...

Ep. 016: Listener Q&A: UK Radio, Sex Clubs and Surviving a Narcissist

Hit play and join us for another episode of Break the Record Podcast! This week, Anna answers a few questions from her audience about multiple topics: how the UK and US radio scenario presents itself nowadays – and how the engines work when there’s new music being released, the roots of narcissistic personalities and how Anna dealt with a narcissist in her previous relationship. In addition, Anna talks about how she sees the intimacy and lack of touch that we’re all going through in these ...

Ep. 015: Enoughness, Transmuting Sound & Working with Kanye with Laura Escudé

Ep. 014: Accessing Intuition & Changing Your Life with Breathwork with Hellè Weston

Welcome to another episode of Break the Record Podcast! This week your host Anna Turunen welcomes Hellè Weston for a conversation about intuition, body energy and the benefits of breathwork. We tend to be skeptical about certain experiences, but as soon as we start noticing differences and actually begin quieting our minds…these experiences can change our lives. Among many benefits of practicing breathwork, healing old emotions is one of the most important. Through breathing cohesively we ...

Ep. 013: Neurodiversity, Dealing with Body Shaming and Celibacy as Healing Tool with Elley Duhé

Welcome to another episode of Break the Record Podcast! Join your host Anna Turunen and guest Elley Duhé in this week’s episode as they talk about the importance of not boxing ourselves into labels – especially in the music industry. How we present our truth and message to the world is more important than fitting in a genre or music type and that’s the main story Elley shares with us today. You will also hear how being inspired with other women in the music industry was fundamental for Ell...

Ep. 012: The Evolution of Wellness in Music and the Age of Sound Advice with Rhian Jones

Welcome to another episode of Break the Record Podcast! Join your host Anna Turunen as she has a really sensitive conversation with journalist and author, Rhian Jones. Rhian’s book, “Sound Advice: The Ultimate Guide to a Healthy and Successful Career in Music,” connects important topics like physical health and mental awareness and is intended for musicians and professionals in the music industry. Anna and Rhian talk about the importance of having simple, small actions in our routines to h...

Ep. 011: The Pros and Cons of Rock’n’Roll Lifestyle and Art as Therapy with Bryson Roatch

Welcome to this week’s episode of Break the Record Podcast! This week Anna Turunen talks with Bryson Roatch, a creative director in the music industry. Bryson started his career photographing his brother’s band Papa Roach on tour which led to a full time career as content producer, photographer, music video director and creative director.   Anna and Bryson also talk about Bryson’s past having been diagnosed with bipolar disorder and forced on dozens of different medications throughout hi...

Ep. 010: Best Way for Artists to Gain Exposure, Meditation Tips & Bufo Recap

Welcome to this week’s episode of Break the Record Podcast! In this week’s special solo episode, your host Anna Turunen shares with us the best way to increase exposure being an artist and how to gain more visibility with your music. These insights about the music industry are much needed if you are willing to pursue this career.   In a Q&A style, Anna also talks about hypnotherapy, the proven benefits of this practice, meditation, how to calm the mind if you struggle with overthinking, ...

Ep. 009: What Is Coaching and Why the Music Industry Needs It Desperately with Stephen Daltrey

Welcome to this week’s episode of Break the Record Podcast! Listen to your host Anna Turunen as she interviews Stephen Daltrey. Stephen is a therapist and performance coach working directly with executives, leaders, decision makers, and entrepreneurs. Through his company Music Industry Coaching – MIC, Stephen assists people in music to success – not by handing them a solution, but by helping them find it.   In addition, Anna and Stephen talk about why the music industry needs to be more ...

Ep. 008: From Aspiring Pop Singer To Holographic Sound Healer with Vylana Marcus

Welcome to this week’s episode of Break the Record Podcast! Join your host Anna Turunen as she has a really honest conversation with Vylana Marcus. Vylana is an artist and musician who followed her passion with music from a very early age. After having participated in musical competitions like American Idol, Vylana got frustrated with the industry for a while only to rediscover her purpose with music later in life.    You will also hear in this episode everything about Sound Healing and ...

Ep. 007: Living a Magical Life through Synchronicity and Using Toad Venom for Mind Expansion & Health with Oliver Halfin

Welcome to this week’s episode of Break the Record Podcast! Join your host Anna Turunen as she interviews Oliver Halfin and they talk about all things health, new experiences, meditations and synchronicities in life. Oliver is a music & lifestyle photographer who has worked with a variety of clients such as Foo Fighters, James Bay, Queens Of The Stone Age, GQ Magazine & more.   Based between London and Los Angeles, Oliver travels for work quite a lot which always makes him experience new...

Ep. 006: Shadow Work, Counseling and the Roots of Male Fragility & Toxicity with Sunny SJ Winter

Welcome to this week’s episode of Break the Record Podcast! In this episode, Anna talks with Sunny SJ Winter. Sunny is an assistant manager at Kobalt Music & music business writer. Having graduated in Music Management and Artist Development, Sunny has always been interested about music, entertainment and culture.    In 2016, Sunny was nominated for ‘Best Independent Blog’ at the annual UK Blog Awards. Between concerts, festivals, tourings, and conferences, Sunny is constantly involved wi...

Ep. 005: Rethinking Masculinity, Authenticity on TikTok and Throwing Your Ego out the Window with Rob Gross

Welcome to this week’s episode of Break the Record Podcast! In this episode, Anna talks with a music marketing veteran Rob Gross, VP of Marketing at BMG. Rob has worked with some of the biggest artists in the world including the Rolling Stones and Carly Rae Jepsen to exciting new talent like Nightly and Kelsy Karter. Having participated in bands and worked in record stores since childhood, Rob found out that the music industry was his career when he started as an intern for Universal Music V...

Ep. 004: Dance Music, Work-Life Balance & Reclaiming Your Health with Dan Carter

Dan is the CEO of Unapologetic Group, an artist management, marketing, and digital services agency. He shares his varied background working in electronic music, including artists like Avicii, Axwell & Ingrosso, Zara Larsson, Mark Knight & more!   Dan began his journey in the music world at the ripe young age of 13 writing for magazines such as Kerrang!. From doing CD reviews to conducting interviews with various industry figures, Dan says of his early days that he “just got a real taste ...

Ep. 003: Mental Health in Touring, Meditation, and Fake It Til You Make It with TJ Hoover

Join your host, Anna, and today’s guest, lighting designer and producer TJ Hoover, in discussing the ups and downs of touring, mental health in the music industry, and TJ’s personal growth within the industry. TJ uncovers how he first got his foot in the door in the music industry from doing the lights at his local church in Florida to touring with some of the biggest names in music, including 21 Savage, Ella Mai, Brockhampton & more!   He continues on giving tips about how to succeed as...

Ep. 002: Relationships, Fear and Stepping Into your Artistic Power with Whitney Miller

Former Miss United States and sports anchor, current relationship coach and co-host of True Sex & Wild Love podcast as well as a budding singer/songwriter —these are among the many, diverse roles that the wildly ambitious 31-year-old Whitney Miller has claimed for herself.   The Texas native had always felt herself to be an odd duck. A tomboy growing up, joining a beauty pageant was the last thing Whitney could ever imagine herself doing. After a lot of encouragement to go for Miss Texas...

Ep. 001: The Uncensored Story of Anna

Welcome to the very first episode of the Break the Record podcast, hosted by Anna Turunen! Anna is a Finnish-born music marketing professional with five years of experience working at major record labels in Finland and London, U.K.  In this introductory episode, Anna reflects on her multifaceted background, what inspired her to launch the podcast, and what to expect in future episodes. Anna’s parents are mental health specialists: Her mother is one of the leading psychotherapists in Fi...