B2B Social Growth: Presented By Tribal Impact
76 episodes - English - Latest episode: 14 days ago -Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
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Episodes
How To Bring Employee Stories To Life With Dianne Henderson From Maximus
April 10, 2024 16:00 - 50 minutes - 35 MBStories are 22x more memorable than facts. What stories are your employees' telling? Join Tribal Impact's Sarah Goodall and Dianne Henderson, Communications Manager, Social Media at Maximus, as they delve into employee storytelling and the power of a strong employee advocacy program. We'll be covering: How employee advocacy fits into a wider employer branding strategy. Ensuring employees follow social media guidelines when sharing online. How to build momentum and increase adoption rate...
The Influence Of Employee Voices In Employer Branding With Charu Malhotra
March 27, 2024 16:00 - 49 minutes - 33.9 MBJoin Tribal Impact's Sarah Goodall and leading Talent authority Charu Malhotra, who'll be exploring how to build a compelling employer brand through inclusive culture-building. We’ll be deep-diving into these topics: How to bring culture to life for the benefit of candidates, seeing and living it through the eyes of your employees. How this can lead to recruitment success, sharing specific examples. The importance of building a trust culture; how to empower employees to tell their stor...
How To Leverage Social Media For Sales With Paul Lewis From Pitney Bowes
February 28, 2024 15:00 - 41 minutes - 28.8 MB78% of individuals using social media for sales outperform their peers who do not engage in social selling (LinkedIn). Tribal Impact’s Sarah Goodall will be speaking to Paul Lewis, Head of Digital, Social Media Marketing & Sales Enablement at Pitney Bowes, about how he enables global sales teams to leverage the power of social media. We’ll be covering: How to educate sales in the art of digital marketing & social media. How to scale employee advocacy across disparate teams. Techniques ...
The Challenges Of Scaling Social Selling In IT With Sandy Adam From Quest Software
February 07, 2024 16:00 - 40 minutes - 27.5 MBTribal Impact’s Sarah Goodall will be speaking to Sandy Adam, global sales enablement senior manager at Quest Software, about the challenges of scaling a social selling program in the IT industry and how to overcome these. We’ll be covering: The role of change management in social selling training. How to roll out a social selling program across a large enterprise organisation. The struggle of demonstrating ROI and how to overcome this.
The Challenges Of Scaling Social Selling In IT
February 07, 2024 16:00 - 40 minutes - 27.5 MBTribal Impact’s Sarah Goodall will be speaking to Sandy Adam, global sales enablement senior manager at Quest Software, about the challenges of scaling a social selling program in the IT industry and how to overcome these. We’ll be covering: The role of change management in social selling training. How to roll out a social selling program across a large enterprise organisation. The struggle of demonstrating ROI and how to overcome this.
How To Elevate Your Content Strategy Through Employee Advocacy With Purna Virji From LinkedIn
January 31, 2024 16:00 - 51 minutes - 35.7 MBWhen employees share content, the content achieves a 200% higher click-through rate (CTR) than when the company shares it. Join Tribal Impact’s Justyna Brownbridge, who’ll be speaking to Purna Virji, Principal Consultant at LinkedIn and author of High-Impact Content Marketing, about the synergy between your content marketing strategy and employee advocacy program. We’ll be covering: Creating high-impact content. Why thought leadership is crucial in shaping a company's content strategy. ...
The Power Of Bringing Employee Value Proposition And Advocacy Together With Vicki Saunders
January 24, 2024 17:00 - 45 minutes - 31.6 MBTribal Impact’s Sarah Goodall speaks to Vicki Saunders, Founder of The EVP Consultancy, about the intersection of Employee Value Proposition (EVP) and Employee Advocacy in modern business landscapes. We’ll be covering: Defining Employee Value Proposition (EVP) and why it's important. How does a well-crafted EVP influence employee engagement? How can organisations empower their employees to become advocates?
Building A Talent Magnet: How social media enhances your employer brand With Steven Brand From EY
December 06, 2023 17:00 - 50 minutes - 34.4 MBNearly half of Gen Z and Millennials post content about their employer on a weekly basis (Edelman). Join Tribal Impact's Sarah Goodall and Steven Brand, head of employer brand at EY, as they delve into the power of social media in shaping and amplifying your organisation's employer brand. We'll be covering: How can social media enhance an employer brand? The link between employee-generated content and employer brand. How do you encourage employees to create and share their own stories?
How Can Communications And HR Collaborate To Attract Top Talent? With Jessica Tompkinson From Unilever
November 23, 2023 17:00 - 45 minutes - 31 MB80% of jobseekers look up the social media profiles of current staff when applying or even considering a position (Capitalize). Join Tribal Impact’s Sarah Goodall, and Jessica Tompkinson, Global Head of Communications & Corporate Affairs at Unilever, about how comms and HR can join forces with employee advocacy and how employee recognition can enhance your employer brand. We'll be covering: How do you empower employees to share their stories internally and externally? How does employee r...
Rethinking B2B Marketing Budgets: Paid vs. Organic Media In 2024 With Rand Fishkin From SparkToro
November 09, 2023 12:00 - 43 minutes - 29.7 MBCurrently planning your 2024 marketing budget? You won’t want to miss this episode. Join Tribal Impact's Justyna Brownbridge and Rand Fishkin from SparkToro, who’ll be discussing why paid media took such a large part of 2023 marketing budgets and whether this should be reconsidered for 2024. We'll be covering: What’s the difference between measurement and attribution? Why do the least measurable marketing channels tend to perform best? How to prove the ROI of organic channels.
How Can Social Media Transform Your Employer Branding? With Maria Dinu from Coca-Cola HBC
November 01, 2023 17:00 - 46 minutes - 31.9 MB75% of job seekers consider an employer’s brand before even applying for a job (LinkedIn). Join Tribal Impact's Sarah Goodall and Maria Dinu from Coca-Cola HBC, who’ll be discussing the link between employer branding, employee-generated content and social media. We'll be covering: What does employer branding mean for Coca-Cola HBC? How can you encourage employee-generated content? How do you scale your employer branding efforts across different functions, teams, and borders?
How To Amplify Your Social Selling Through Channel Partners With Alexandra Fraysse From Henkel
October 18, 2023 14:00 - 45 minutes - 31.5 MBAlexandra Fraysse, Channel Digital Engagement Manager at Henkel, will be discussing how a shared strategy with your channel partners can not only amplify your own social selling efforts, but bring joint success. Sarah Goodall, Anna Troidl and Alexandra will be discussing: The challenges of launching a social selling program. Rolling it out through a channel ecosystem and maintaining engagement. Which metrics to focus on: Measuring success & KPIs.
How To Become A Thought Leader And Grow On LinkedIn With Ashley Faus from Atlassian
October 11, 2023 14:00 - 43 minutes - 29.8 MBThought leadership is one of the most effective tools an organisation can use to demonstrate its value to customers during a tough economy (Edelman). Join Tribal Impact's Sarah Goodall who’ll be talking to Ashley Faus from Atlassian about how to become a thought leader. We'll be covering: What does it mean to be a thought leader? How to grow your network, reach a wider audience, and develop a following. Overcoming procrastination and the fear of imperfection when creating content. ...
The Power Of Employee Advocacy At IBM
September 27, 2023 16:00 - 47 minutes - 32.5 MB76% say they’re more likely to trust content shared by individuals over content shared by brands (Adweek). Join Tribal Impact’s Sarah Goodall, and Nada Alkutbi from IBM, who'll be discussing IBM's approach to employee advocacy and how it fits into IBM's wider social strategy. We'll be covering: What does employee advocacy mean for IBM? IBM's three-tiered approach for identifying and supporting advocates. Tips for launching and scaling a sustainable employee advocacy program.
How To Boost Sales Through Storytelling With Lucy Thorpe
September 20, 2023 16:00 - 42 minutes - 29 MBContent shared by employees gets 8X more engagement than content shared through branded channels. Join Tribal Impact’s Sarah Goodall, and Lucy Thorpe, who'll be discussing how sales and marketing can collaborate to create engaging stories to attract customers. We'll be covering: The link between storytelling, sales and marketing. How employee-generated content can contribute to the value of a brand. Equipping sales with the right storytelling tools and techniques to enhance their custome...
How To Encourage Leaders To Be Active On LinkedIn With David Perry from WSP
September 13, 2023 15:00 - 50 minutes - 35 MB56% of professionals say an executive’s presence on social media positively influences their purchase decision. Join Tribal Impact’s Sarah Goodall, and David Perry from WSP, who'll be discussing the importance of leaders being visible on LinkedIn and how to support their social media journey. We'll be covering: How active leaders help employee engagement and support new sales. How can you convince time-poor leaders to take social media seriously? Practical tips to encourage your leaders ...
Trust Matters: How Senior Leaders On Social Media Build Brand Trust With Charlotte Lander from Standard Chartered Bank
July 19, 2023 15:00 - 45 minutes - 31.1 MBLeaders who use social media are trusted more than those who don't by a ratio of 6 to 1 (Brunswick). Join Tribal Impact’s Sarah Goodall and Charlotte Lander from Standard Chartered Bank, who'll be discussing the role of social media in building trust for brands, including challenges faced and the role senior leaders have to play. We'll be covering: The challenges of building trust on social media. How to encourage leaders to be more active online. The role of Employee Advocacy in buildin...
How Senior Leaders On Social Media Build Brand Trust With Charlotte Lander from Standard Chartered Bank
July 19, 2023 15:00 - 45 minutes - 31.1 MBLeaders who use social media are trusted more than those who don't by a ratio of 6 to 1 (Brunswick). Join Tribal Impact’s Sarah Goodall and Charlotte Lander from Standard Chartered Bank, who'll be discussing the role of social media in building trust for brands, including challenges faced and the role senior leaders have to play. We'll be covering: The challenges of building trust on social media. How to encourage leaders to be more active online. The role of Employee Advocacy in buildin...
How To Become A Trusted Advisor Through Social Media With Ignacio Lancuba From Generali
July 05, 2023 15:00 - 43 minutes - 30 MBJoin Ignacio Lancuba de Caro from Generali, a leader within the insurance industry, who will be sharing how they turn agents into trusted social advisors. Ignacio is joined by Tribal Impact’s Justyna Brownbridge. You will learn: How to turn agents into highly effective social advisors How Generali builds trust through their advice-led approach Tips and tricks for using social media to generate leads, build your network, and close more deals.
Global Employee Advocacy: Challenges And Truths With Joe Morris From Capgemini
April 26, 2023 18:00 - 52 minutes - 35.8 MBIn today's fast-paced business landscape, employee advocacy is quickly becoming a core part of how B2B companies go to market. However, rolling out a company-wide program can be daunting and there are several common barriers to success. Join Joe Morris, global B2B social media and employee advocacy leader at Capgemini, and Tribal Impact’s Sarah Winter, who'll explore what it takes to embed employee advocacy on a large scale. We'll be covering: How do you mobilise employee advocacy on a la...
Leading The Way: Why Senior Leaders On Social Is Essential In 2023 With Sara Atkinson From Ciena
April 05, 2023 15:00 - 35 minutes - 24.1 MBEmployees trust connected, digitally active leaders by a 3 to 1 ratio (Brunswick 2022). In today's world, having your senior leadership active and showing up on social media is essential. Join Tribal Impact's Sarah Winter and Sara Atkinson, EMEA Director of Field and Channel Marketing at Ciena, as they discuss how digitally active senior leaders are leading the way online. We'll be covering: Helping leaders become more digitally savvy Engaging Gen Z and Millennial employees Overcoming...
The Power Of Storytelling In B2B: A conversation with Carole Scott
March 22, 2023 16:00 - 43 minutes - 30.2 MBJoin Tribal Impact's Sarah Goodall and Carole Scott, who'll be talking about the power of storytelling in B2B and how we enable employees to tell great stories. Topics covered will include: Why storytelling is just as important in B2B Measuring communications and impact Creating a safe enviroment for employees to share their stories
The Future Of Sales Is Social: Are You Ready? With Emmanuel Delvaux
March 15, 2023 17:00 - 45 minutes - 31.4 MBAccording to LinkedIn, 76% of buyers are ready to have sales conversations on social media. Are your sales team ready to meet them there? Join Tribal Impact’s Sarah Goodall and Emmanuel Delvaux, former VP at MillerKnoll, who'll be sharing his experience and insights on how to transform sales through social selling and build lasting relationships with customers. You will learn: The key benefits of a SocialSelling program Best practices for creating a social selling strategy Tips and tr...
The Role Of An Inclusive Employer Brand In Diverse Talent Acquisition With Nuria Munoz From Microsoft
March 01, 2023 17:00 - 45 minutes - 31.4 MBJoin Tribal Impact’s Sarah Goodall, and Nuria Munoz, Head of Talent Sourcing, at Microsoft, who'll be sharing her experiences of using social media across Microsoft, Unilever, and Vodafone (to name a few!), to attract top talent and promote diversity and inclusion in the workplace. Topics covered will include: The role social media plays for inclusive hiring programs The importance of a compelling employer brand for attracting top diverse talent Best approaches for promoting diversity ...
Bringing Employee Stories To Life With Anna Bertoldini From NielsenIQ
February 22, 2023 17:00 - 49 minutes - 34.1 MBCompanies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent. (LinkedIn) Join Tribal Impact's Justyna Brownbridge, and Anna Bertoldini, Global Head of Employer Branding at NielsenIQ, who'll be discussing how employee advocacy can amplify your employer branding efforts. We'll be covering: NIQ's approach to employee advocacy How do you bring employee stories to life online? Encouraging employees to participate Ensuring ...
Creating Learning Experiences That Drive Digital Behaviour Change With Kirsten Boileau From SAP
February 15, 2023 16:00 - 49 minutes - 34 MBMany enterprise firms are seeing the benefits of digitally enabling their workforce on social media. In this LinkedIn Live, Tribal Impact CEO Sarah Goodall will be joined by Kirsten Boileau, Learning Experience Partner from SAP, who will be sharing how to drive digital behaviour change, at scale. You’ll learn: The importance of investing in a digital culture Practical learning experiences to implement How to scale digital learning experiences How to get leadership buy-in The bes...
How HR Can Win On Social Media With Maya Tsankova From Coca-Cola HBC
February 08, 2023 21:00 - 41 minutes - 28.8 MBAlmost 6 in 10 employees choose a workplace based on shared values (Edelman). Join Tribal Impact's Sarah Goodall, who spoke with Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, about the connection between HR, digital culture, employer branding, and social media. We discussed: Coca-Cola HBC's employee advocacy journey Rolling out an Employee Advocacy tool The challenges of scaling a global program The relationship between employer branding and t...
How HR Can Win On Social Media
February 08, 2023 21:00 - 41 minutes - 28.8 MBAlmost 6 in 10 employees choose a workplace based on shared values (Edelman). Join Tribal Impact's Sarah Goodall, who spoke with Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, about the connection between HR, digital culture, employer branding, and social media. We discussed: Coca-Cola HBC's employee advocacy journey Rolling out an Employee Advocacy tool The challenges of scaling a global program The relationship between employer branding and t...
How To Build An Online Community With Nádia Vieira From LinkedIn
February 01, 2023 15:00 - 41 minutes - 28.9 MB84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. Learn about the power of building your own online community with Tribal Impact's Justyna Brownbridge, who'll be speaking to Nádia Vieira, Manager - Global Scaled Customer Success Programs for LinkedIn Sales Solutions, about the lessons learned from build a LinkedIn Sales Navigator community. We'll be covering: Why are online communit...
The Accidental Tech Influencer With Peter Marshall From Ericsson
January 25, 2023 15:00 - 38 minutes - 26.7 MBEmployee networks have on average 10x more followers than branded accounts (LinkedIn). Did you know that your employees have the potential to become your best influencers? Join Tribal Impact’s, Sarah Winter and Julia Dixon who’ll be talking to Peter Marshall, Portfolio Marketing Manager at Ericsson, about how he became a social media tech hero! We'll be learning: • How Peter got started on LinkedIn and keeps the momentum going • The training approach used and how to encourage teams to beco...
Why Social Media Is Not Just For Gen Z With Luan Wise
December 07, 2022 16:00 - 53 minutes - 36.8 MBJoin Tribal Impact's Sarah Goodall who'll be talking to Luan Wise, marketing consultant and founder of thelighthouse.social, about generational differences on social media and why social isn't just for Gen Z. We'll be covering: How brands can engage Gen Z on social How different generations use social media "I'm too old for social media" and other objections to social Youtube: Do you need to adapt your strategy?
Why Social Selling Is A Fundamental Part Of Your GTM Strategy
December 01, 2022 17:00 - 40 minutes - 28 MBDid you know that 76% of buyers are ready to have sales conversations on social media? Sarah Winter speaks with Ryan Almond, Global Vertical Marketing & ABM Director at Henkel, to discuss why social selling is a fundamental part of your GTM strategy. We discuss the following topics: Identifying your target markets Using social selling techniques for account research Hiring dedicated 'social sellers' and expanding the program Changing mindsets and getting buy-in Is attending events st...
The Mindset of a Successful Modern Seller With Douglas Cole From LinkedIn
November 23, 2022 16:00 - 44 minutes - 30.8 MBAccording to LinkedIn’s State of Sales Report 2022, top performing sales professionals are paving a better pathway to selling the way buyers actually want to buy. Join Tribal Impact's Justyna Brownbridge, who'll be talking to Douglas Cole, Enterprise Sales Leader from LinkedIn, about the mindest of a successful modern seller. We'll be discussing: Why the world of B2B sales demands a new breed of a sales professionals Why mindset plays a key role in sales success The mindset trajectory o...
Employer vs Employee Branding: Why You Need Both With Danielle Guzman From Mercer
November 16, 2022 16:00 - 55 minutes - 38 MB80% of job applicants look up the social media profiles of current staff when applying or even considering a position (Capitalize). Do they show what it's like to work for your company? Join Tribal Impact's Sarah Goodall who'll be talking to Danielle Guzman, Global Head of Social Media for Mercer, about employer vs employee branding and why your business needs to invest in building both together. We'll be covering: Employer and employee brand: How are they connected? Can social media be...
Your Employees As Influencers within the IT Industry With Ryan Bares From IBM
November 09, 2022 16:00 - 49 minutes - 34.1 MB64% of B2B buyers expect a more human, less formal tone of voice and 67% want to see an identifiable author attributed to thought leadership content. Join Tribal Impact's Sarah Goodall who'll be talking to Ryan Bares, Global Influencer Marketing Lead at IBM, about the power of transforming your technical experts into influencers on social media. We'll be covering: Benefits of having your subject matter experts active on social Identifying who to include and overcoming their objections Th...
Dare To Find Your Voice Online: Taster Training Session With Justyna Brownbridge From Tribal Impact
November 02, 2022 16:00 - 1 hour - 41.6 MBAre you struggling to get your employees active on LinkedIn? Has your employee advocacy platform plateaued in usage? If your employees don't have a compelling intrinsic reason to be active on LinkedIn, they won't be. Typical LinkedIn training is heavily focused on the technical aspects of how to optimise your profile, build a network, and share content. However, this is often not enough to create long-lasting behaviour-change. In this taster session, Justyna Brownbridge discusses the fi...
Why Social Selling Needs Employee-Generated Content In The IT Industry With Chris Kim From Airtable
October 26, 2022 17:00 - 40 minutes - 27.9 MBContent shared by employees is x8 more engaging than content shared by brand channels, so businesses not leveraging this are putting themselves at a significant disadvantage. Join Tribal Impact's Sarah Goodall who'll be talking to Chris Kim, Director of Social Media at Airtable, about why social selling needs employee-generated content in the IT industry. We'll be discussing: The relationship between content creation and social selling How do you encourage sales to share and create co...
How To Accelerate Your Global Digital Selling Program With Alejandro Cabral From Kimberly-Clark Professional
October 12, 2022 16:00 - 54 minutes - 37.3 MBAccording to Linkedin, about one third of B2B sellers (31%) say that they've closed deals over $500,000 without ever meeting the buyer face to face. Join Tribal Impact's Vanessa Baker who'll be talking to Alejandro Cabral, Global Digital Sales Transformation Leader at Kimberly-Clark Professional, to discuss how to accelerate your global digital selling program. We'll be discussing: The challenges of running a global digital selling program Global vs. local approach to program manageme...
Transforming Your Experts To Influencers | Part Five Of Social Summer Series With Sarah Goodall
September 08, 2022 13:00 - 29 minutes - 20.5 MBThis summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part five, we’ll be discussing how to activate your experts on social media and transform them into social media influencers. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions, and hosting a live Q&A. Here’s a taster of what to expect: How do I identify which experts to activate on social m...
Activating Your Leaders On Social Media | Part Four Of Social Summer With Sarah Goodall
August 24, 2022 16:00 - 30 minutes - 21.2 MBThis summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part four, we’ll be discussing how to activate your leaders on social media and how to handle objections to this. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A. Is it true that most leaders have someone else writing their posts? How can you measure the impact of y...
Activating Sales On Social Media | Part Three Of Social Summer With Sarah Goodall
August 10, 2022 14:00 - 33 minutes - 23.3 MBThis summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part three, we’ll be discussing how to activate your sales team on social media and launch a social selling program. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A. Here’s a taster of what to expect: LinkedIn Sales Navigator is expensive and I don’t see any ROI ...
Activating Employees On Social Media | Part Two Of Social Summer With Sarah Goodall
July 27, 2022 14:00 - 32 minutes - 22.1 MBThis summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part two, we’ll be discussing how to activate your employees on social media and launching an advocacy program. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A. Here’s a taster of what to expect: What are the main benefits of activating employees online? What guid...
Employees On Social Media: Building A Business Case | Part One Of Social Summer With Sarah Goodall
July 13, 2022 14:00 - 27 minutes - 18.8 MBThis summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part one, we’ll be discussing employees on social media and building a business case so that leaders can't say no. Sarah is joined by Tribal Impact's Global Key Account Director, Sarah Winter, and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A. Here’s a taster of what to expect: Why do leaders typically say...
Taking A Holistic Approach To Digital Activation With Stefan Hauck From Panasonic Connect
June 29, 2022 15:00 - 39 minutes - 27.3 MBEmployee Activation, Sales Activation, Leadership Activation and Technical Experts Activation. These are the four pillars of Digital Activation. Many companies make the mistake of taking a siloed approach - either having separate disconnected programs or only focusing on one component. Join Tribal Impact's CEO Sarah Goodall and Head of Business and Industry Marketing at Panasonic Connect Europe, Stefan Hauck, as they discuss taking a holistic approach to digital activation and the transf...
Why Companies Need To Invest In Their Employees' Personal Brands With Kate Bradley Chernis From Lately
June 22, 2022 16:00 - 59 minutes - 40.9 MBOn average, employees have 10 times more followers than their company's social media accounts and 92% of people trust recommendations from individuals (even if they don't know them) over brands. The potential for businesses to reach new audiences using their own employees' brands is huge. Join Tribal Impact's Vanessa Baker who'll be talking to Kate Bradley Chernis, CEO at Lately, to discuss why companies need to invest in their employees' personal brands. We'll be discussing: How we can s...
How Social Media Can Build Trust In The Financial Services Sector With Yoni Shapira From Fidelity International
June 15, 2022 16:00 - 43 minutes - 29.7 MBAccording to the 2022 Edelman Trust Barometer, the financial services sector lags behind all other major industries in terms of trust. With public distrust at an all time high, what actions should businesses be taking? 86% of financial publication readers say it’s important for business leaders to use social media and they trust leaders who use social media more than those who don’t by a ratio of 6 to 1 (Brunswick). Join Tribal Impact's CEO Sarah Goodall and Financial Digital Marketing M...
Why Having The Correct Culture Is Essential For Employee Advocacy With Dan Klamm From Nielsen
June 08, 2022 16:00 - 44 minutes - 30.4 MBEnsuring employees feel comfortable posting on social media is one of the biggest challenges in implementing an employee advocacy program. This often stems from employees being too scared to post online because of archaic social media policies that are no longer fit for purpose. Join Tribal Impact's Vanessa Baker who'll be talking to Dan Klamm, Vice President - Global Head of Social Media at Nielsen, to discuss why having the correct culture is essential for employee advocacy. Editors no...
How Brands Can Build Trust Using Social Media With Duarte Garrido From Coca Cola HBC
June 01, 2022 15:00 - 52 minutes - 35.9 MBNearly 6 in 10 say their default tendency is to distrust something until they see evidence it is trustworthy (Edelman Trust Barometer 2022). It's now more important than ever for brands to focus on building trust with their audience and stakeholders, but how can this be done authentically? Join Tribal Impact's Justyna Brownbridge who'll be talking to Duarte Garrido, Global Head of Social Media at Coca-Cola HBC, to discuss how brands can build trust using social media. The impact trust (...
Why Social Selling Has The Potential To Transform Manufacturers With Antti Leivo From Philips
May 25, 2022 16:00 - 45 minutes - 31.4 MBMore and more enterprise organisations are adopting social selling techniques, with some industries moving faster than others. In the health technology space, Philips has already begun its journey to become a social selling leader. Join Tribal Impact's CEO Sarah Goodall and Digital Selling and Engagement Manager at Philips, Antti Leivo, to learn more about Philips's story and why social selling has the protentional to transform manufacturers. We'll be discussing: Antti's role as Digita...
How Social Selling Has Evolved In The Telecommunications Industry With Jake Potter From Colt
May 18, 2022 16:00 - 38 minutes - 26.3 MB78% of salespeople engaged in social selling are outselling their peers who aren’t and companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers. Join Tribal Impact's CEO Sarah Goodall and Head of Social Media at Colt, Jake Potter, to learn how Social Selling has evolved in the telecommunications industry. We'll be discussing: How long Colt has been practicing social selling What the journey looked like to get to this point Ke...