Why Social Selling Has The Potential To Transform Manufacturers With Antti Leivo From Philips

B2B Social Growth: Presented By Tribal Impact

English - May 25, 2022 16:00 - 45 minutes - 31.4 MB
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How Social Selling Has Evolved In The Telecommunications Industry With Jake Potter From Colt

Next Episode: How Brands Can Build Trust Using Social Media With Duarte Garrido From Coca Cola HBC

More and more enterprise organisations are adopting social selling techniques, with some industries moving faster than others.

In the health technology space, Philips has already begun its journey to become a social selling leader.

Join Tribal Impact's CEO Sarah Goodall and Digital Selling and Engagement Manager at Philips, Antti Leivo, to learn more about Philips's story and why social selling has the protentional to transform manufacturers. We'll be discussing:

Antti's role as Digital Selling and Engagement Manager at Philips How the journey is progressing so far What changed in the health technology space to make this a priority Antti's previous experience in sales and this impact on the program Challenges in implementing a social selling program What's next?