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Why Companies Need To Invest In Their Employees' Personal Brands With Kate Bradley Chernis From Lately
B2B Social Growth: Presented By Tribal Impact
English - June 22, 2022 16:00 - 59 minutes - 40.9 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On average, employees have 10 times more followers than their company's social media accounts and 92% of people trust recommendations from individuals (even if they don't know them) over brands.
The potential for businesses to reach new audiences using their own employees' brands is huge.
Join Tribal Impact's Vanessa Baker who'll be talking to Kate Bradley Chernis, CEO at Lately, to discuss why companies need to invest in their employees' personal brands. We'll be discussing: