B2B Social Growth: Presented By Tribal Impact artwork

Your Employees As Influencers within the IT Industry With Ryan Bares From IBM

B2B Social Growth: Presented By Tribal Impact

English - November 09, 2022 16:00 - 49 minutes - 34.1 MB
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Previous Episode: Dare To Find Your Voice Online: Taster Training Session With Justyna Brownbridge From Tribal Impact
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64% of B2B buyers expect a more human, less formal tone of voice and 67% want to see an identifiable author attributed to thought leadership content.

Join Tribal Impact's Sarah Goodall who'll be talking to Ryan Bares, Global Influencer Marketing Lead at IBM, about the power of transforming your technical experts into influencers on social media. We'll be covering:

Benefits of having your subject matter experts active on socialIdentifying who to include and overcoming their objectionsThe power of employee-generated contentHow do you measure if the program is successful