B2B Social Growth: Presented By Tribal Impact
77 episodes - English - Latest episode: 12 days ago -Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
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Episodes
How Social Selling Has Evolved In The Telecommunications Industry With Jake Potter From Colt
May 18, 2022 16:00 - 38 minutes - 26.3 MB78% of salespeople engaged in social selling are outselling their peers who aren’t and companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers. Join Tribal Impact's CEO Sarah Goodall and Head of Social Media at Colt, Jake Potter, to learn how Social Selling has evolved in the telecommunications industry. We'll be discussing: How long Colt has been practicing social selling What the journey looked like to get to this point Ke...
The Importance Of Personal Branding For Employees With Wendy van Gilst From LinkedIn
May 12, 2022 12:00 - 57 minutes - 39.2 MBContent shared by employees receives 8x more engagement than content shared by company channels and brand messages are re-shared 24 times more frequently when posted by an employee versus the company's own social media channels. It's not surprising that people want to deal with people, not logos. Join Tribal Impact's Justyna Brownbridge who'll be talking to Wendy van Gilst, Client Solutions Manager at LinkedIn, to discuss the importance of personal branding for employees. ⭐ What is perso...
How Manufacturers Can Elevate Their Brand With Employee Advocacy
May 04, 2022 16:00 - 57 minutes - 39.3 MBMany B2B businesses underestimate the value of brand buildng, but a recent BCG & Google study found B2B brand building can be just as effective as in the B2C realm. But how can a B2B business, especially maufacturers, authentically elevate their brand? Join Tribal Impact’s Vanessa Baker who will be talking to Amy Strudwick, Sales and Marketing Operations Manager from DS Smith to learn about their journey in launching an Employee Advocacy program across their manufacturing organisation. ...
How Manufacturers Can Elevate Their Brand With Employee Advocacy With Amy Strudwick
May 04, 2022 16:00 - 57 minutes - 39.3 MBMany B2B businesses underestimate the value of brand buildng, but a recent BCG & Google study found B2B brand building can be just as effective as in the B2C realm. But how can a B2B business, especially maufacturers, authentically elevate their brand? Join Tribal Impact’s Vanessa Baker who will be talking to Amy Strudwick, Sales and Marketing Operations Manager from DS Smith to learn about their journey in launching an Employee Advocacy program across their manufacturing organisation. ...
How Digital Culture Helps Talent Acquisition With Kay Coombs From Peas in a Pod
April 27, 2022 15:00 - 44 minutes - 30.3 MB73% of millennials found their last role through social media and according to Glassdoor nearly 80% of job applicants use social media as part of their job search. Organisations need to start living their culture on social media if they want to drive an inbound recruitment strategy. Join Tribal Impact's Sarah Winter and Kay Coombs from Peas in a Pod Consulting to learn how digital culture helps talent acquisition and the importance of employees and hiring managers being part of that stor...
How To Use A Social First Approach to Launch Your New Proposition With Lucy Thorpe From Sapphire
April 20, 2022 17:00 - 50 minutes - 34.8 MBBrand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup). This means that engaging thought leaders and employee advocates on social is more important than ever before - especially at key moments, like launching a new proposition. However, introducing social media across the organisation and encouraging employees to become active can be a challenge. Join Tribal Impact's Vanessa Baker, and Lucy Thorpe, Head of Co...
Why Marketers Need To Encourage Employee-Generated Content
April 13, 2022 14:00 - 53 minutes - 36.6 MBWhen salespeople are move active on LinkedIn, they report 45% more sales opportunities and they’re 51% more likely to reach their quotas, according to LinkedIn. Despite this, 63% of new employees are reluctant to share company messages on social media. And this only go down to 54% when someone has worked somewhere for 1-3 years. Paid advertising, however, is blocked by as many as 44% of people, meaning that by focusing solely on that, you could be missing out on reaching a large portion of...
Why Marketers Need To Encourage Employee-Generated Content With Andy Lambert From Content Cal & Adobe
April 13, 2022 14:00 - 53 minutes - 36.6 MBWhen salespeople are move active on LinkedIn, they report 45% more sales opportunities and they’re 51% more likely to reach their quotas, according to LinkedIn. Despite this, 63% of new employees are reluctant to share company messages on social media. And this only go down to 54% when someone has worked somewhere for 1-3 years. Paid advertising, however, is blocked by as many as 44% of people, meaning that by focusing solely on that, you could be missing out on reaching a large portion of...
How To Activate Your Executives And Leadership On LinkedIn With Aileen Scriba From Henkel
April 06, 2022 15:00 - 47 minutes - 32.7 MBIt's no surprise that LinkedIn is quickly becoming the place to hang out for business professionals. This is even more true for executives and employees in leadership positions. When leaders are active on LinkedIn, not only do they showcase their expertise and what it might feel like to work with that company, but they also attract talent and put a human personality in front of the brand of the company In this episode, Tribal Impact CEO Sarah Goodall and Aileen Scriba, Digital Communicat...
Why Video Plays A Key Part In Activating Leaders And Employees On LinkedIn With Tyler Lessard From Vidyard
March 29, 2022 15:00 - 50 minutes - 34.9 MBVideo is quickly becoming the preferred format of building trust for businesses and individuals. It’s not a surprise as you can see a company’s or individual’s personality over video than on text. In fact, video is the most shared type of content on LinkedIn, over 20 times more than other forms of content. In this episode, Tribal Impact CEO Sarah Goodall and Tyler Lessard from Vidyard discuss: ✔ Why video is important for executives to use on LinkedIn ✔ Why video helps executiv...
From Red Lines And Comfort Blankets To Social Activation With Keith Lewis From Zurich Insurance
March 24, 2022 10:00 - 23 minutes - 16.3 MBWhen working in a highly regulated industry, you need to take a different approach to social business. However, despite there being various red lines, it's no different from knowing what you can and can't say in public - it's just a different channel. In this episode, Tribal Impact CEO Sarah Goodall and Keith Lewis discuss: ✔ Regulatory red lines ✔ Starting with a comfort blanked ✔ No quick influence wins ✔ Ethics build business To see what Keith is up to now, check him out on ...
The Art of Balancing Digital Connection and Disconnection with Lee Welch from SAP
March 17, 2022 09:00 - 16 minutes - 11.3 MBPeople are online now more than ever and to be successful you need to have a digital presence. However, it's important that you don't confuse this with thinking you have to be online all the time. In this episode, Tribal Impact CEO Sarah Goodall and Lee Welch will be talking all about the importance of digital disconnection and balancing our relationships between online and in person. Shortly after this podcast was recorded, Lee left SAP to join Microsoft. To see what he's upto now, check...
Leaders Hold The Key To Employee Advocacy Activation With Michael Brenner, Author of Mean People Suck
March 11, 2022 16:00 - 18 minutes - 12.7 MB90% of CEOs think that their organisations have empathy for their employees and customers, but the number of employees that agree with this is less than half. Employee engagement is now more important than ever and many leaders aren't aware of lack of engagement until it's too late. In this episode, Tribal Impact CEO Sarah Goodall and Michael Brenner, CEO of Marketing Insider Group and author of 'Mean People Suck' discuss: ✔ Why Mean People Suck? Michael’s new book ✔ How Engaged are empl...
Leaders Hold The Key To Employee Advocacy Activation With Michael Brewer, Author of Mean People Suck
March 11, 2022 16:00 - 18 minutes - 12.7 MB90% of CEOs think that their organisations have empathy for their employees and customers, but the number of employees that agree with this is less than half. Employee engagement is now more important than ever and many leaders aren't aware of lack of engagement until it's too late. In this episode, Tribal Impact CEO Sarah Goodall and Michael Brewer, CEO of Marketing Insider Group and author of 'Mean People Suck' discuss: ✔ Why Mean People Suck? Michael’s new book ✔ How Engaged are emplo...
How To Embed A Digital Culture Through Enablement And Change Management With Liz Brenner from ServiceNow
February 23, 2022 14:00 - 46 minutes - 31.7 MBMany enterprise firms are starting to see the benefits and power of digitally enabling their workforce on social media. This can take different forms, from employee advocacy, social selling, expert activation, social listening, employee-generated content, analytics, and so on. However, embedding a digital culture means doing all the above with synergy. In this episode, Tribal Impact CEO Sarah Goodall, and Liz Brenner, will be talking all about how to take a holistic approach towar...
The Role Employee Advocacy Plays In Talent Attraction And Retention With Katrina Collier
February 16, 2022 15:00 - 51 minutes - 35.2 MBA record 4.5 million people quit their jobs in November 2021. In some industries, there are now more job openings than there are workers. While the reasons people quit are varied, from childcare concerns to Covid, higher pay to flexible working, businesses still need to find ways to differentiate themselves from similar companies within their industry, not just to buyers, but to potential employees, too. This means that businesses need to work harder than ever to stand out in the highly co...
The Impact of Marketing on Digital Selling With Steve Watt From Seismic
February 10, 2022 14:00 - 55 minutes - 37.8 MBThe way businesses are buying has changed, social media has made information sharing and reputation building very easy and transparent. We're now entering an era where buyers learn about solutions via experts and colleagues through social media. As such, it's important sellers take a buyer-centric approach. Join our LinkedIn Live session with our CEO Sarah Goodall and Steve Watt, Marketing Director at Seismic, on a discussion about The Impact of Marketing on Buyer Centric Selling. What thi...
Fixing broken employee advocacy: changing mindsets, behaviours, and culture with David Perry from WSP
February 02, 2022 15:00 - 54 minutes - 37.2 MBActivating your employees on LinkedIn is a very popular topic at the moment as companies witness the benefits of having a socially active workforce. However, getting your employees to sign up and stay active with your advocacy programme is a very difficult thing to do. Many companies fail by forgetting to put the interests and motivations of their employees at the heart of the programme. In this session, we'll uncover what it takes to increase the adoption and retention of your advocacy pr...
Can Employee Advocacy reduce the business impact of the Great Resignation? With Dan Tyre from HubSpot
January 20, 2022 09:00 - 57 minutes - 39.3 MBWe’ve witnessed a global tidal wave of resignations, driven largely by the pandemic. Employees are suffering burnout, as well as reprioritising the need for a work-life balance and job satisfaction. This ‘Great Resignation’ negatively impacts organisations as they grapple with the loss of talent and impact on business continuity. Could Employee Advocacy be the key to combatting the effect of the Great Resignation and improving the employee experience? It’s a powerful strategy that can be us...
Employee Advocacy: How to scale your programme and keep employees engaged
January 12, 2022 15:00 - 50 minutes - 34.7 MBLearn how to successfully launch and scale an employee advocacy programme as well as how to keep employees engaged with your programme. Employee Advocacy is about activating the voice of your employees on social media. Recognising that every employee will play a different role in your advocacy program is the first vital step. Launching and scaling a programme is a very difficult job, especially if your employees aren't engaging with your programme. It requires a lot of change management p...
Employee Advocacy: How to scale your programme and keep employees engaged With Angela Duggan from Teradata
January 12, 2022 15:00 - 50 minutes - 34.7 MBLearn how to successfully launch and scale an employee advocacy programme as well as how to keep employees engaged with your programme. Employee Advocacy is about activating the voice of your employees on social media. Recognising that every employee will play a different role in your advocacy program is the first vital step. Launching and scaling a programme is a very difficult job, especially if your employees aren't engaging with your programme. It requires a lot of change management p...
How to scale digital selling at an enterprise firm with Kirsten Boileau from SAP
December 15, 2021 15:00 - 53 minutes - 36.6 MBLearn how to successfully scale your social selling programme at an enterprise firm. Scaling a social selling programme is a difficult task as you're trying to convince different stakeholders on why rolling out the programme to the rest of the company makes sense. Join Tribal Impact CEO Sarah Goodall and Global Head of Marketing & Solutions Functional Learning, Kirsten Boileau from SAP for a discussion on how to successfully scale social selling in an enterprise firm. 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫...
How Social Selling Can Help Move From Product-Selling To Solution-Selling
December 03, 2021 17:00 - 42 minutes - 29.1 MBLearn how social selling can help you move to solution-selling with David Leyland, sales leader and board advisor at Tribal Impact. With 30 years experience solving business problems, Dave Leyland and Sarah will discuss how an integrated solution-oriented approach rather than a tactical “problem solving” approach can ensure desired business outcomes. Join Tribal Impact CEO Sarah Goodall, Tribal Impact Board Member, David Leyland and Head of Partner Growth programs at Tribal Impact, Vanessa...
Why Change Management & Culture Are Crucial For Employee Advocacy With Malin Liden from SAP
November 17, 2021 16:00 - 41 minutes - 28.7 MBLearn how to reinvigorate your broken employee advocacy programme with change management and company culture. Change management and company culture are at the heart of successful employee advocacy programmes and can help you fix common issues like: ❌ Motivating employees ❌ Low adoption rates ❌ Getting C-suite support ❌ Using your time to become a 121 consultant Join Tribal Impact CEO Sarah Goodall and Malin Liden from SAP for a discussion about why change management and company culture ar...
Get C-Suite Buy-In For Your B2B Social Media & Employee Advocacy Strategy With Anita Veszeli from Ericsson
November 03, 2021 16:00 - 52 minutes - 36.3 MBLearn how to get c-suite buy-in and support for your B2B social media and employee advocacy strategy. B2B Social Media has tremendous growth potential for your company's brand as well as your employees' personal brands. You're well aware of that, but your C-Suite aren’t. They often see social media as a linear process and don’t understand that it involves complex change management efforts. Brand messages reached 561% further when shared by employees vs the same messages shared via official...
Get C-Suite Buy-In For Your B2B Social Media & Employee Advocacy Strategy
November 03, 2021 16:00 - 52 minutes - 36.3 MBLearn how to get c-suite buy-in and support for your B2B social media and employee advocacy strategy. B2B Social Media has tremendous growth potential for your company's brand as well as your employees' personal brands. You're well aware of that, but your C-Suite aren’t. They often see social media as a linear process and don’t understand that it involves complex change management efforts. Brand messages reached 561% further when shared by employees vs the same messages shared via official...
How manufacturers drive sales and marketing efficiencies with Social Selling With Sarah Goodall from Tribal Impact and Mike Umiker From ABB
October 20, 2021 14:00 - 45 minutes - 31 MBLearn how manufacturers can build authority and revenue with social selling. Social selling is a scalable, organic way to develop a business’s audience, authority, and revenue. It can establish long-lasting relationships with clients if approached in the right way. 55% of people in the manufacturing industry say that organic (unpaid) social media promotion has been their most successful marketing activity recently, according to the latest marketing in the manufacturing survey report. That...