Why Video Plays A Key Part In Activating Leaders And Employees On LinkedIn With Tyler Lessard From Vidyard

B2B Social Growth: Presented By Tribal Impact

English - March 29, 2022 15:00 - 50 minutes - 34.9 MB
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Previous Episode: From Red Lines And Comfort Blankets To Social Activation With Keith Lewis From Zurich Insurance

Next Episode: How To Activate Your Executives And Leadership On LinkedIn With Aileen Scriba From Henkel

Video is quickly becoming the preferred format of building trust for businesses and individuals. It’s not a surprise as you can see a company’s or individual’s personality over video than on text.

In fact, video is the most shared type of content on LinkedIn, over 20 times more than other forms of content.

In this episode, Tribal Impact CEO Sarah Goodall and Tyler Lessard from Vidyard discuss:

✔ Why video is important for executives to use on LinkedIn

✔ Why video helps executives become more accessible

✔ Why using video helps reduce sales-cycles and increase ROI in your marketing

✔ Why video helps your technical experts become influencers