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From Red Lines And Comfort Blankets To Social Activation With Keith Lewis From Zurich Insurance
B2B Social Growth: Presented By Tribal Impact
English - March 24, 2022 10:00 - 23 minutes - 16.3 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When working in a highly regulated industry, you need to take a different approach to social business. However, despite there being various red lines, it's no different from knowing what you can and can't say in public - it's just a different channel.
In this episode, Tribal Impact CEO Sarah Goodall and Keith Lewis discuss:
✔ Regulatory red lines
✔ Starting with a comfort blanked
✔ No quick influence wins
✔ Ethics build business
To see what Keith is up to now, check him out on Linkedin.