How to scale digital selling at an enterprise firm with Kirsten Boileau from SAP

B2B Social Growth: Presented By Tribal Impact

English - December 15, 2021 15:00 - 53 minutes - 36.6 MB
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How Social Selling Can Help Move From Product-Selling To Solution-Selling

Next Episode: Employee Advocacy: How to scale your programme and keep employees engaged

Learn how to successfully scale your social selling programme at an enterprise firm.

Scaling a social selling programme is a difficult task as you're trying to convince different stakeholders on why rolling out the programme to the rest of the company makes sense.

Join Tribal Impact CEO Sarah Goodall and Global Head of Marketing & Solutions Functional Learning, Kirsten Boileau from SAP for a discussion on how to successfully scale social selling in an enterprise firm.

𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐰𝐞𝐛𝐢𝐧𝐚𝐫:

✅ How Kirsten successfully scaled social selling at SAP

✅ How to convince stakeholders in order for you to scale your programme

✅ Key metrics to keep an eye on for scaling

✅ Kirsten's Top tips for scaling social selling

𝐓𝐡𝐢𝐬 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐢𝐬 𝐢𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨:

✅ Have a social selling programme at an enterprise firm and would like to scale

✅ Want to increase the adoption rate of their programmes

✅ How to convince stakeholders