B2B Social Growth: Presented By Tribal Impact artwork

Why Social Selling Is A Fundamental Part Of Your GTM Strategy

B2B Social Growth: Presented By Tribal Impact

English - December 01, 2022 17:00 - 40 minutes - 28 MB
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Mindset of a Successful Modern Seller With Douglas Cole From LinkedIn
Next Episode: Why Social Media Is Not Just For Gen Z With Luan Wise

Did you know that 76% of buyers are ready to have sales conversations on social media?  

Sarah Winter speaks with Ryan Almond, Global Vertical Marketing & ABM Director at Henkel, to discuss why social selling is a fundamental part of your GTM strategy. We discuss the following topics:

Identifying your target marketsUsing social selling techniques for account researchHiring dedicated 'social sellers' and expanding the programChanging mindsets and getting buy-inIs attending events still essential for the modern salesperson?