Awkward Silences
228 episodes - English - Latest episode: 13 days ago - ★★★★★ - 73 ratingsWelcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
#70 - Radical Listening and Practical Empathy with Babz Jewell of Variant
June 29, 2021 19:16 - 31 minutes - 28.6 MBWhat the heck is empathy, anyway? What does empathetic research really look like in practice? Babz Jewell—an ethnographic sociologist and Principal UX Researcher at Variant—joined Erin and JH to share her practical approach to empathy and active listening and how these skills have transformed her UX research process. Babz talked about… How active listening can help UX researchers improve their entire research process. Building better relationships with stakeholders. Using noteta...
#69 - Thinking Styles and "Average" Users with Indi Young
June 18, 2021 21:36 - 48 minutes - 88.6 MBIndi Young has been researching people (not users), coaching, writing, and teaching about inclusive product strategy for over 25 years. Earlier this week, she joined Erin and JH for a live podcast episode to explain why researchers and designers are doing it all wrong! Okay, not exactly. But she did explain how researching and designing for the majority or “average user” actually end up ignoring, othering, and harming the people our designs are meant to serve. Indi shared how she ...
Actionable Generative Research with Lucy Denton of Dovetail
June 01, 2021 22:07 - 30 minutes - 56.2 MBLucy Denton, Product Design Lead at Dovetail, spoke with Erin and JH about how she tackled a large-scale opportunity research project with a small team. She talked about how she got the whole team involved, how they turned all that research into actionable insights, and what they’ve built with them so far. --- Send in a voice message: https://anchor.fm/awkwardsilences/message
#68 - Actionable Generative Research with Lucy Denton of Dovetail
June 01, 2021 22:07 - 30 minutes - 56.2 MBShortly after Lucy Denton joined Dovetail as Product Design Lead, she was tasked with running a large-scale opportunity research project—and then making sense of all the insights. And the stakes were high; after all, she was researching user researchers! This week on the podcast, Lucy chatted with Erin and JH about how she knew it was time for a big generative research project, how she got the whole team involved, and what she did with all that research. Lucy talked about… How sh...
#67 - Growing a UX Research Startup with Basel Fakhoury of User Interviews and Benjamin Humphrey of Dovetail
May 18, 2021 21:27 - 37 minutes - 68.4 MBIn this special episode, two UXR CEOs geek out about their work, the challenges of building tools for user researchers, and the future of UX research tools. This week we’re mixing things up a bit. Basel Fakhoury, CEO and cofounder of User Interviews, and Benjamin Humphrey, CEO and cofounder of Dovetail, braved transpacific timezone scheduling to chat about starting a company in the UX research space, what their teams are working on now, and what they think the future holds for user...
#66 - Agile Research Ops with Joey Encarnacion of Slack
May 04, 2021 15:53 - 40 minutes - 73.8 MBHow do you measure success in a still-evolving field? Joey Encarnacion has been working in research ops since 2017. He joined Erin and JH on the pod to talk about Slack’s Rolling Research program, what success looks like for his team, and how he builds systems that scale. Joey discussed… Ensuring research ops can scale by building the smallest operable system first How he measures the success of his efforts in such a new field Slack’s Rolling Research program Highlights [2:...
#65 - The Best of Awkward Silences (So Far)
April 30, 2021 11:00 - 7 minutes - 14.5 MBTo celebrate our launch on Product Hunt, we're taking some time to reflect on what Awkward Silences is all about. Guests featured in this episode, in order: Jon Macdonald, Founder of the Good Cat Noone, CEO of Stark Roy Opata Olende, Research Operations Manager at Zapier Maria Rosala, User Experience Specialist at Nielsen Norman Group Joel Klettke, Founder of Case Study Buddy Erika Hall, Co-Founder and Director of Strategy at Mule Design Harrison Wheeler, Senior Manager, Pr...
#64 - Civic Tech with Cyd Harrell
April 20, 2021 21:03 - 42 minutes - 78.4 MBWhether you’re paying a parking ticket or getting a divorce, chances are high that you’ll go through some (if not all) of that process online. Chances are also good that the UX of that process will be… not great. Cyd Harrell wants to change that. Cyd—prominent Civic Design Consultant and Service Design Lead at the Judicial Council of California—has been working in civic tech since 2012. She’s passionate about helping governments create digital services that meet people where they a...
#63 - Information Architecture in UX with Page Laubheimer of NN/g
April 06, 2021 14:50 - 43 minutes - 78.9 MBInformation architecture is everywhere. Page Laubheimer, Senior User Experience Specialist at Nielsen Norman Group, joins our hosts to shed some light on the complicated topic of IA and how the way we organize data impacts how we interact with products. He explains how and when to do IA work on a UX project, which research methods you’ll need, and how to launch your IA career. Page talked about… How and when to do IA work on a UX project Which research methods you’ll need to use ...
#62 - The State of User Research with Katryna Balboni
March 23, 2021 19:57 - 35 minutes - 65.4 MBOur third annual State of User Research survey gathered insights from 525 people who do research around the world. Katryna Balboni, our Content Director, joined the hosts of Awkward Silences to talk about how the 2021 report came together. They discussed the challenges of survey design, the changing landscape of user research, improving stakeholder buy-in for user research, and (nerd alert!) large-scale medieval surveys. In this episode, Katryna talks about… How we (re)designed ou...
#61 - The Role of Research in CX Transformation with Kim Salazar of Nielsen Norman Group
March 09, 2021 17:11 - 48 minutes - 88.5 MBIs your company truly customer-centric? Are your systems actually helping you create better experiences for your customers? Last week, Kim Salazar, Senior User Experience Specialist at Nielsen Norman Group, joined us for a live podcast episode to share valuable insights from her own work with teams trying to create truly customer-centric companies through CX transformation. She highlighted the importance of drawing from multiple sources of data and communicating the business benefi...
#60 - Discovery Research and Interview Skills with Maria Rosala of Nielsen Norman Group
February 18, 2021 21:08 - 47 minutes - 86.1 MBAre your research discoveries really discoveries? Or are you collecting validation for your own assumptions? That’s just one of the big questions Maria Rosala, Director of Research at Nielsen Norman Group, tackled in our second-ever live “podinar.” Maria shared her expertise on conducting thoughtful discovery research and user interviews. Listen to (or watch!) the episode to learn: Why the discovery process is a non-negotiable part doing quality user research Maria’s favorite d...
#59 - Ethical Hacking, Information Security, and UX with Ted Harrington of ISE
February 01, 2021 23:06 - 28 minutes - 51.6 MBBuilding great products is hard. Building great, secure, products is even harder. This week on Awkward Silences, we talked to Ted Harrington about the intersection between security and UX. He outlined what exactly ethical hackers do, how he challenges stakeholder assumptions about security work, and what teams can do to ensure their systems are secure. Ted talked about… What UX and security work have in common How teams can ensure their work is more secure Some of the common iss...
The Lone UXR: Being a UX Research Team of One with Izzy Nichols
January 19, 2021 20:22 - 27 minutes - 50.7 MBBeing a research team of one isn’t easy. When you’re the only researcher at a company, you have to do every type of research, recruiting, planning, and analysis by yourself—all without the resources of a large team. But for Imani “Izzy” Nichols, being a UX research team of one is an exciting challenge. She’s been a team of one twice now and has learned a lot from her experience. In this episode of Awkward Silences, Izzy talked about how being a team of one allowed her to focus on championing...
#58 - The Lone UXR: Being a UX Research Team of One with Izzy Nichols
January 19, 2021 20:22 - 27 minutes - 50.7 MBBeing a research team of one isn’t easy. When you’re the only researcher at a company, you have to do every type of research, recruiting, planning, and analysis by yourself—all without the resources of a large team. But for Imani “Izzy” Nichols, being a UX research team of one is an exciting challenge. She’s been a team of one twice now and has learned a lot from her experience. In this episode of Awkward Silences, Izzy talked about how being a team of one allowed her to focus on ...
#57 - Research Amid Sudden Change: Working on Google Classroom During COVID with Amanda Rosenburg of Google.
January 05, 2021 16:47 - 35 minutes - 64.4 MBIn March 2020, Google Classroom’s user base grew from 30 million to hundreds of millions almost overnight. As schools closed, teachers needed new ways to conduct lessons and manage their work. This meant that Amanda Rosenburg, a Staff UX Researcher & Team Lead working on Google Classroom, had a lot of work to do. Research requests were suddenly piling up, and her team needed to execute quickly to help the product team adapt to new and unexpected challenges. Amanda talked about… Ho...
#57 - Research Amid Sudden Change: Working on Google Classroom During COVID with Amanda Rosenburg
January 05, 2021 16:47 - 35 minutes - 64.4 MBIn March 2020, Google Classroom’s user base grew from 30 million to hundreds of millions almost overnight. As schools closed, teachers needed new ways to conduct lessons and manage their work. This meant that Amanda Rosenburg, a Staff UX Researcher & Team Lead working on Google Classroom, had a lot of work to do. Research requests were suddenly piling up, and her team needed to execute quickly to help the product team adapt to new and unexpected challenges. Amanda talked about… H...
#56 - Awkward Silences 2020 Year In Review
December 22, 2020 14:51 - 35 minutes - 65.4 MBThe year is wrapping up and it’s finally time to say bye forever to 2020 👋. The hosts of Awkward Silences, Erin May and JH Forster, took this opportunity to reflect on some of the things that happened in research this year, what changes they think are here to stay, and what they see on the horizon in 2021. They also revisited some of the best conversations we’ve had on the podcast so far, like chatting with Vivianne Castillo about self-care, Cat Noone about accessibility, and Randy Duke abou...
#56 - 2020, UXR Year In Review
December 22, 2020 14:51 - 35 minutes - 65.4 MBThe year is wrapping up and it’s finally time to say bye forever to 2020 👋. The hosts of Awkward Silences, Erin May and JH Forster, took this opportunity to reflect on some of the things that happened in research this year, what changes they think are here to stay, and what they see on the horizon in 2021. They also revisited some of the best conversations we’ve had on the podcast so far, like chatting with Vivianne Castillo about self-care, Cat Noone about accessibility, and Rand...
Ep #55 - So You Want to Be In Research Ops? How Roy Olende of Zapier Made The Switch
December 08, 2020 19:52 - 39 minutes - 72.2 MBThere is a growing need for research operations. As more companies embrace the importance of user research and scale their UXR efforts, a dedicated ops function is quickly becoming a necessity. Research ops—which involves things like participant recruitment, research processes, and programs to help non-researchers do better research—can be a career path for many different kinds of people. Roy has worked with ops pros who come from traditional business operations, marketing, UX, and of cour...
#55 - So You Want to Be In Research Ops? How Roy Olende of Zapier Made The Switch
December 08, 2020 19:52 - 39 minutes - 72.2 MBThere is a growing need for research operations. As more companies embrace the importance of user research and scale their UXR efforts, a dedicated ops function is quickly becoming a necessity. Research ops—which involves things like participant recruitment, research processes, and programs to help non-researchers do better research—can be a career path for many different kinds of people. Roy has worked with ops pros who come from traditional business operations, marketing, UX, an...
#54 - From Start to Finish: End-to-End Experience Teams with Danielle Smith of Express Scripts
November 24, 2020 18:49 - 26 minutes - 49.1 MBUnderstanding your product from start to finish is easier said than done. The same goes for integrating research into every stage of a project. Danielle Smith found that she would often work on foundational projects for a product team, then move right along to the next thing, losing sight of the end-to-end experience. When she was tasked with building the research team at Express Scripts, she knew she wanted to have a better view of the big picture. So she brought data scientists, ...
#54 - End-to-End Experience Teams with Danielle Smith of Express Scripts
November 24, 2020 18:49 - 26 minutes - 49.1 MBUnderstanding your product from start to finish is easier said than done. The same goes for integrating research into every stage of a project. Danielle Smith found that she would often work on foundational projects for a product team, then move right along to the next thing, losing sight of the end-to-end experience. When she was tasked with building the research team at Express Scripts, she knew she wanted to have a better view of the big picture. So she brought data scientists, ...
#53 - Everything in Context: Anthropology and User Research with Vanessa Whatley of Google
November 10, 2020 15:09 - 41 minutes - 75.8 MBUser research and anthropology have more in common that you may realize. Both involve studying the way people interact with their surroundings and make critical decisions, though anthropologists focus on the cultures and societies that shape behavior. This week on Awkward Silences, Erin and JH chatted with Vanessa Whatley—a Senior UX Researcher at Google—about what researchers can learn from anthropology. Vanessa talked about… How anthropology can teach user researchers to look mo...
#53 - Everything in Context: Anthropology and User Research with Vanessa Whatley
November 10, 2020 15:09 - 41 minutes - 75.8 MBUser research and anthropology have more in common that you may realize. Both involve studying the way people interact with their surroundings and make critical decisions, though anthropologists focus on the cultures and societies that shape behavior. This week on Awkward Silences, Erin and JH chatted with Vanessa Whatley—a Senior UX Researcher at Google—about what researchers can learn from anthropology. Vanessa talked about… How anthropology can teach user researchers to look mo...
#52 - The Missing Ingredient: How Storytelling Makes User Research More Impactful with Harrison Wheeler of LinkedIn
October 28, 2020 15:50 - 31 minutes - 57.7 MBPeople are 22% more likely to remember something when it’s presented as a story, rather than a cut and dry fact. So if you’re struggling to get stakeholders to care about and utilize your research, storytelling can be the key to getting research to stick. This week on the podcast, Erin and JH chatted with Harrison Wheeler, UX Design Manager at LinkedIn and host of Technically Speaking, about the power of storytelling. Harrison talked about how getting everyone on board with storyt...
#52 - The Missing Ingredient: How Storytelling Can Make User Research More Impactful with Harrison Wheeler, UX Design Manager at LinkedIn
October 28, 2020 15:50 - 31 minutes - 57.7 MBPeople are 22% more likely to remember something when it’s presented as a story, rather than a cut and dry fact. So if you’re struggling to get stakeholders to care about and utilize your research, storytelling can be the key to getting research to stick. This week on the podcast, Erin and JH chatted with Harrison Wheeler, UX Design Manager at LinkedIn and host of Technically Speaking, about the power of storytelling. Harrison talked about how getting everyone on board with storyt...
#52 - The Missing Ingredient: How Storytelling Can Make User Research More Impactful with Harrison Wheeler, UX Design Manager at LinkedIn
October 28, 2020 15:50 - 31 minutes - 57.7 MBPeople are 22% more likely to remember something when it’s presented as a story, rather than a cut and dry fact. So if you’re struggling to get stakeholders to care about and utilize your research, storytelling can be the key to getting research to stick. This week on the podcast, Erin and JH chatted with Harrison Wheeler, UX Design Manager at LinkedIn and host of Technically Speaking, about the power of storytelling. Harrison talked about how getting everyone on board with storytelling ca...
#51 - Uncharted Territory: AI & User Research with Hana Nagel
October 14, 2020 15:37 - 34 minutes - 63.3 MBAI is becoming a part of everything we do. With voice-activated smart homes, ad targeting algorithms, and increasingly smart cars, AI is more and more a part of the fabric of daily life. But how do we make sure AI is built in a way that is user-friendly, unbiased, and ethically sound? That's where user research comes in. Erin and JH chatted with Hana Nagel, a Service Designer at Element AI, about how she researches for AI, why inputs are just as important as outputs, and the eth...
#51 - Uncharted Territory: AI, User Research, and What’s Next with with Hana Nagel Service Designer at Element AI
October 14, 2020 15:37 - 34 minutes - 63.3 MBAI is becoming a part of everything we do. With voice-activated smart homes, ad targeting algorithms, and increasingly smart cars, AI is more and more a part of the fabric of daily life. But how do we make sure AI is built in a way that is user-friendly, unbiased, and ethically sound? That's where user research comes in. Erin and JH chatted with Hana Nagel, a Service Designer at Element AI, about how she researches for AI, why inputs are just as important as outputs, and the ethics ...
#50 - To Manage or Not to Manage? UX Research Careers with Amber Davis, UXR Director at Audible
September 30, 2020 19:29 - 40 minutes - 74.1 MBIt's time to take the next step in your research career, but is management right for you? Erin & JH chatted with Amber Davis, UXR Director at Audible, about her journey as a research manager, how to evaluate what you really want from your career, and who to talk to when you're ready to level up. Highlights [5:03] Even if you think you don't have management experience to look back on, research is full of management and leadership. [8:17] Being a manager gives you many more oppo...
#50 - To Manage or Not to Manage? Leveling Up Your UX Research Career with Amber Davis, UXR Director at Audible
September 30, 2020 19:29 - 40 minutes - 74.1 MBIt's time to take the next step in your research career, but is management right for you? Erin & JH chatted with Amber Davis, UXR Director at Audible, about her journey as a research manager, how to evaluate what you really want from your career, and who to talk to when you're ready to level up. --- Send in a voice message: https://podcasters.spotify.com/pod/show/awkwardsilences/message
#49 - The Magic of Diary Studies with Tony Turner of Progressive
September 16, 2020 15:36 - 28 minutes - 52.7 MBLooking to add a new research method to your stack? Diary studies are a great way to get to know what your users are thinking in context, plus they can be run remotely! We chatted with Tony Turner, Lead UX Researcher at Progressive Insurance, about how his team uses diary studies to build out better customer experiences. He offered some tips on scaling up diary studies, which tools he uses to get the job done, and how he uses the data he gathers from diary studies to build out cus...
#49 - The Magic of Diary Studies with Tony Turner
September 16, 2020 15:36 - 28 minutes - 52.7 MBLooking to add a new research method to your stack? Diary studies are a great way to get to know what your users are thinking in context, plus they can be run remotely! We chatted with Tony Turner, Lead UX Researcher at Progressive Insurance, about how his team uses diary studies to build out better customer experiences. He offered some tips on scaling up diary studies, which tools he uses to get the job done, and how he uses the data he gathers from diary studies to build out cus...
#48 - Rising to the Moment: UXR, Diversity, & Inclusion with Randy Duke of Cantina
September 02, 2020 22:28 - 41 minutes - 76.5 MBThis week on the podcast, Erin and JH chatted with Randy Duke, Senior Research & Design Strategist at Cantina. They covered a topic that's on many people's minds right now, systemic racism and inequality, and how UX research can have a positive (or negative) impact on these systems. Randy talked with us about UXR's role in all this, how we can work to change the systems we work in, and how we can create more inclusive research. Highlights [4:58] A good place to start thinking abou...
#48 - Rising to the Moment: UXR, Diversity, & Inclusion with Randy Duke
September 02, 2020 22:28 - 41 minutes - 76.5 MBThis week on the podcast, Erin and JH chatted with Randy Duke, Senior Research & Design Strategist at Cantina. They covered a topic that's on many people's minds right now, systemic racism and inequality, and how UX research can have a positive (or negative) impact on these systems. Randy talked with us about UXR's role in all this, how we can work to change the systems we work in, and how we can create more inclusive research. Highlights [4:58] A good place to start thinking abou...
#47 - Up and to the Right: How Research Improves Conversion Rates with Jon MacDonald of The Good 📈
August 04, 2020 19:54 - 40 minutes - 73.9 MBWe've been more and more curious about how user research can be used by more than just researchers. This week, Erin and JH chatted with Jon MacDonald, founder of The Good, about how marketers can use research to improve conversion rates. He talked about what conversion rate optimization really is, how to get stakeholders to see the value of research work, and why the key to conversion success is really just giving users what they came to your site for in the first place. Highlig...
#47 - Using User Research to Improve Conversion Rates with Jon MacDonald, Founder of The Good
August 04, 2020 19:54 - 40 minutes - 73.9 MBWe've been more and more curious about how user research can be used by more than just researchers. This week, Erin and JH chatted with Jon MacDonald, founder of The Good, about how marketers can use research to improve conversion rates. He talked about what conversion rate optimization really is, how to get stakeholders to see the value of research work, and why the key to conversion success is really just giving users what they came to your site for in the first place. --- Send in a vo...
#47 - Up and to the Right: How User Research Improves Conversion Rates with Jon MacDonald, Founder of The Good 📈
August 04, 2020 19:54 - 40 minutes - 73.9 MBWe've been more and more curious about how user research can be used by more than just researchers. This week, Erin and JH chatted with Jon MacDonald, founder of The Good, about how marketers can use research to improve conversion rates. He talked about what conversion rate optimization really is, how to get stakeholders to see the value of research work, and why the key to conversion success is really just giving users what they came to your site for in the first place. --- Sen...
#46 - Creating Better Help Content with Andrew Sandler, Director of Innovation and Experience Strategy at Adobe
July 15, 2020 20:29 - 44 minutes - 81.6 MBWhen Andrew joined Adobe back in November, he faced an interesting design challenge. How do you manage a vast library of help content, spanning tons of different products in different industries, so that users can easily find what they need to know to fix their problems? Andrew has learned a lot about leveraging the power of community to problem solve, experimenting with different formats to make technical explanations more accessible, and proving the value of great help content. Erin and ...
#46 - Help! Creating Better Help Content with Andrew Sandler, Director of Innovation and Experience Strategy at Adobe
July 15, 2020 20:29 - 44 minutes - 81.6 MBWhen Andrew joined Adobe back in November, he faced an interesting design challenge. How do you manage a vast library of help content, spanning tons of different products in different industries, so that users can easily find what they need to know to fix their problems? Andrew has learned a lot about leveraging the power of community to problem solve, experimenting with different formats to make technical explanations more accessible, and proving the value of great help content. ...
#46 - Creating Better Help Content with Andrew Sandler, Director of Innovation at Adobe
July 15, 2020 20:29 - 44 minutes - 81.6 MBWhen Andrew joined Adobe back in November, he faced an interesting design challenge. How do you manage a vast library of help content, spanning tons of different products in different industries, so that users can easily find what they need to know to fix their problems? Andrew has learned a lot about leveraging the power of community to problem solve, experimenting with different formats to make technical explanations more accessible, and proving the value of great help content. ...
#45 - How Alignment Can Speed Up Your Work with Jonathon Hensley of Emerge Interactive
July 02, 2020 22:53 - 44 minutes - 40.7 MBJonathon Hensley spends a lot of time creating strategies for businesses. So Erin and JH chatted with him about what's changed since COVID-19 and why alignment matters more than ever right now. The takeaway? Everyone needs to be aligned around a common goal. They also need to understand how every project supports that larger goal. In a world that's moving faster than ever, user research is a pivotal part of making sure each effort is serving that goal well. Highlights [7:06] Th...
#45 - Get Aligned: How Alignment Can Speed Up Your Work with Jonathon Hensley of Emerge Interactive
July 02, 2020 22:53 - 44 minutes - 40.7 MBThis week on the pod, Erin and JH chatted with Jonathan Hensley, Co-Founder and CEO of Emerge Interactive, about the power of alignment right now. He talked about what alignment means for teams, how it can help speed up your process, and where research fits into the picture. --- Send in a voice message: https://podcasters.spotify.com/pod/show/awkwardsilences/message
#44 - Being Data-Driven vs. Data-Informed with Hannah Shamji, Head of Research at Copyhackers
June 12, 2020 16:40 - 31 minutes - 28.9 MBThere's a lot of data out there. Keeping track of Google Analytics, NPS scores, site metrics, usability test results, industry data, and everything else can be downright overwhelming. Which is why Hannah Shamji, Head of Research at Copyhackers, likes to say she's doing data-informed work, not data-driven work. For Hannah, her team, and her clients, working with tons of data can be overwhelming. Since you can usually find at least one graph to support a research point, it's important to put ...
#44 - Researcher, Take the Wheel: Being Data-Driven vs. Data-Informed with Hannah Shamji, Head of Research at Copyhackers
June 12, 2020 16:40 - 31 minutes - 28.9 MBThere's a lot of data out there. Keeping track of Google Analytics, NPS scores, site metrics, usability test results, industry data, and everything else can be downright overwhelming. Which is why Hannah Shamji, Head of Research at Copyhackers, likes to say she's doing data-informed work, not data-driven work. For Hannah, her team, and her clients, working with tons of data can be overwhelming. Since you can usually find at least one graph to support a research point, it's importan...
#44 - Being Data-Driven vs. Data-Informed with Hannah Shamji, Consumer Psychologist
June 12, 2020 16:40 - 31 minutes - 28.9 MBThere's a lot of data out there. Keeping track of Google Analytics, NPS scores, site metrics, usability test results, industry data, and everything else can be downright overwhelming. Which is why Hannah Shamji, Head of Research at Copyhackers, likes to say she's doing data-informed work, not data-driven work. For Hannah, her team, and her clients, working with tons of data can be overwhelming. Since you can usually find at least one graph to support a research point, it's importan...
#43 - UX Benchmarking: Demonstrate Design ROI with Kate Moran, UX Specialist at Nielsen Norman Group
May 29, 2020 14:00 - 50 minutes - 46.1 MBUX benchmarking can help teams set goals, keep an eye on how their designs are improving, and most importantly, show the ROI value of their work. Kate Moran, a UX Specialist at Nielsen Norman Group, joined Erin and JH yesterday for our very first live podcast and gave us all the details on UX benchmarking. She outlined specific case studies of creative benchmarking, walked through how to demonstrate ROI, and highlighted when and how benchmarking is most useful to UX teams. --- S...
#43 - UX Benchmarking to Demonstrate ROI with Kate Moran, UX Specialist at Nielsen Norman Group
May 29, 2020 14:00 - 50 minutes - 46.1 MBUX benchmarking can help teams set goals, keep an eye on how their designs are improving, and most importantly, show the ROI value of their work. Kate Moran, a UX Specialist at Nielsen Norman Group, joined Erin and JH yesterday for our very first live podcast and gave us all the details on UX benchmarking. She outlined specific case studies of creative benchmarking, walked through how to demonstrate ROI, and highlighted when and how benchmarking is most useful to UX teams. --- Send in a ...
#43 - UX Benchmarking: Demonstrate Design ROI with Kate Moran of NN/g
May 29, 2020 14:00 - 50 minutes - 46.1 MBUX benchmarking may seem like a lot of work, but Kate Moran is here to show you how to do it effectively. She's VP of Research & Content at Neilsen Norman Group and leads UX teams to better benchmarking, teaches newbies how to get started, and explains this complicated subject with clarity. She joined Erin and JH on our very first live episode to explain how UX benchmarking can help teams show the ROI of their work. She walked through how benchmarking can help get stakeholders on ...