#43 - UX Benchmarking to Demonstrate ROI with Kate Moran, UX Specialist at Nielsen Norman Group

Awkward Silences

English - May 29, 2020 14:00 - 50 minutes - 46.1 MB - ★★★★★ - 74 ratings
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Previous Episode: #42 - 2 for 1: Combining Customer Research & Sales Demos with Jane Portman, Co-Founder of Userlist and Host of UI Breakfast

Next Episode: #44 - Being Data-Driven vs. Data-Informed with Hannah Shamji, Consumer Psychologist

UX benchmarking can help teams set goals, keep an eye on how their designs are improving, and most importantly, show the ROI value of their work. Kate Moran, a UX Specialist at Nielsen Norman Group, joined Erin and JH yesterday for our very first live podcast and gave us all the details on UX benchmarking.

She outlined specific case studies of creative benchmarking, walked through how to demonstrate ROI, and highlighted when and how benchmarking is most useful to UX teams.

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