#47 - Up and to the Right: How User Research Improves Conversion Rates with Jon MacDonald, Founder of The Good 📈

Awkward Silences

English - August 04, 2020 19:54 - 40 minutes - 73.9 MB - ★★★★★ - 74 ratings
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Previous Episode: #46 - Creating Better Help Content with Andrew Sandler, Director of Innovation and Experience Strategy at Adobe

Next Episode: #48 - Rising to the Moment: UXR, Diversity, & Inclusion with Randy Duke

We've been more and more curious about how user research can be used by more than just researchers. This week, Erin and JH chatted with Jon MacDonald, founder of The Good, about how marketers can use research to improve conversion rates. He talked about what conversion rate optimization really is, how to get stakeholders to see the value of research work, and why the key to conversion success is really just giving users what they came to your site for in the first place.

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