Understanding your product from start to finish is easier said than done. The same goes for integrating research into every stage of a project. Danielle Smith found that she would often work on foundational projects for a product team, then move right along to the next thing, losing sight of the end-to-end experience. When she was tasked with building the research team at Express Scripts, she knew she wanted to have a better view of the big picture. So she brought  data scientists, analysts, pro survey designers, and user researchers together to create a superpowered experience team.


Danielle talked about…

How combining different disciplines has improved her recruitment process.
Being able to support more cross-functional career interests.
What she’d do differently if she built a team like this from the ground up again.

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