Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

26 - Programmatic Advertising in Email | Jason Oates

November 22, 2022 06:00 - 46 minutes - 32.1 MB

Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it. That's why we've invited Jason Oates, Chief Business Officer at Liveintent, for today's episode. Jason will give you valuable insights into programmatic email advertising and why it is important to use this first-party data opportunity to deliver the right ad to the right person. Fur...

25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis

November 15, 2022 06:00 - 51 minutes - 35.5 MB

Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode. With the launch of the GDPR in 2018, many things were supposed to change regarding online marketing. A lot has happened since then, both technically and legally. Now it’s more than just a cookie or other ident...

24 - Empowering Marketing Teams to be Data Independent | Antonia Hölke

November 08, 2022 06:00 - 49 minutes - 34 MB

Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data. Marketing and advertising platforms have more than doubled in the last few years. And we all know what that means for marketing teams: reporting, analyzing, optimizing, and back to reporting. And it doesn't seem to get easier. So how do marketing teams get independent in data connection, organ...

23 - Account-Based Marketing: The What, Why, and How. | Tenisha Griggs

October 31, 2022 06:00 - 47 minutes - 32.7 MB

Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech. In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media, at Terminus. Tenisha helped us understand what account-based marketing (ABM) is, how it works, and the critical factors for successful ABM campaigns. For whom is account-based marketing a good fit? How does the ICP (ideal customer profile) factor in, and how do y...

22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross

October 25, 2022 05:00 - 44 minutes - 30.8 MB

We are very excited to share with you today one of the most interesting episodes we have recorded so far. Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail. To dive deeper into this topic, we invited Jacob Ross, CEO of PebblePost. PebblePost is reinventing the direct mail industry with its programmatic offer. But how do they do this exactly? And why is it more import...

21 - Ad fraud and the importance of ad quality in digital marketing | Yuval Shiboli

October 18, 2022 08:00 - 43 minutes - 29.6 MB

Episode 18 with Dr. Fou and the topic of fraud in the digital marketing world from the point of view of advertisers struck a nerve with you, our listeners. That's why we decided to dig deeper into this topic - this time from a publisher's point of view. For this important conversation, we invited Yuval Shiboli - Director of Product Marketing at GeoEdge - to join us in this episode. Fraud comes in many forms and appears in many places, and the digital marketing environment is no exception...

20 - IndieAd Talks: The challenges of Meta Advertising in the privacy-era | Yoav Segal

October 10, 2022 22:00 - 39 minutes - 26.9 MB

#IndieadTalks with our Head of PPC Services, Yoav Segal. In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising. We discussed in depth the challenges advertisers face with Meta advertising amidst the privacy legislation and the iOS 14.5 privacy update. How did it affect how we target audiences on Facebook/Instagram, and how did it limit the web/app-tracking possibilitie...

19 - Programmatic mobile advertising in the gaming industry | Pau Quevedo

October 03, 2022 22:00 - 54 minutes - 37.2 MB

Today's episode continues episode 17's topic of mobile DSPs, this time focusing on the technical side and the gaming industry. To dive deeply into these topics, we were joined by Pau Quevedo - VP of Product Performance and Growth - of Smadex, a mobile DSP. We considered the advertisers' point of view and how they should be looking at media buying, KPIs, and the difference between DSP offerings. We also discussed the technical perspective of niche DSPs and which unique features and capabil...

18 - Fraud in the Digital Marketing World - Problems & Loopholes I Dr. Augustine Fou

September 26, 2022 22:00 - 52 minutes - 35.8 MB

Fraud in the digital marketing and programmatic advertising environment is growing exponentially; Where is it coming from, and what can we do to avoid placing ads on fraudulent websites and apps? Spoiler alert: not by using your default vendor for fraud detection in your DSP. To discuss this topic intensely, we were joined by fraud-fighting idol Dr. Augustine Fou. Dr. Fou has worked in digital marketing for 25 years and has become the ultimate fraud warrior. With his platform FouAnalytics...

18 - Fraud in the digital marketing world - problems & loopholes I Dr. Augustine Fou

September 26, 2022 22:00 - 52 minutes - 35.8 MB

Fraud in the digital marketing environment is growing exponentially. Where is it coming from, and what can we do to avoid placing ads on fraudulent websites and apps? Spoiler alert: not by using your default vendor for fraud detection in your DSP. To discuss this topic intensely, we were joined by fraud-fighting idol Dr. Augustine Fou. Dr. Fou has worked in digital marketing for 25 years and has become the ultimate fraud warrior. With his platform FouAnalytics, he is helping marketers to a...

17 - Programmatic Mobile Advertising - The Value of In-App Inventory | Tim Koschella

September 20, 2022 05:00 - 45 minutes - 31 MB

Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that offers programmatic mobile advertising solutions in in-app inventory. During this conversation, we learned which advertisers find a high value in using Kayzen and how they work with it to get the most out of it. Spoiler Alert: We mentioned first-party data and the importance of creatives a lot. We also challenged Tim with questions regarding fraud and pricing transparency. ...

17 - Programmatic Mobile Advertising - The value of in-app inventory | Tim Koschella

September 20, 2022 05:00 - 45 minutes - 31 MB

Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that focuses on mobile advertising solutions and in-app inventory. During this conversation, we learned which advertisers find a high value in using Kayzen and how they work with it to get the most out of it. Spoiler Alert: We mentioned first-party data and the importance of creatives a lot. We also challenged Tim with questions regarding fraud and pricing transparency. Whether ...

16 - The Employer of Tomorrow - Creating a healthy work environment in marketing agencies (and co.) | Jonas Altman

September 12, 2022 11:00 - 1 hour - 44.6 MB

We promised an exciting follow-up to episode 15 - IndieAd Talks with Ara, and we are delivering! But, If you expect the typical "X things you must do to be a perfect employer" conversation, we must disappoint you. This episode is much more than that. People and values are the foundation of a healthy work environment and a high trust culture. To dig deeper into those topics, we got a fantastic opportunity to host Jonas Altman - author of the book "Shapers" and founder of Social Fabric. Jonas...

IndieAd Talks: The history behind IndieAd's work culture | Araceli Muñoz

September 05, 2022 22:00 - 49 minutes - 34 MB

#IndieAdTalks with our IndieAd dino 🦖 and Ad to the Bone's fantastic producer: Araceli Muñoz 👩🏼‍🎤🤘🏼. Today we had a raw and honest conversation about the beginning of IndieAd and its evolution in rewards of work culture. For this, we invited Araceli Muñoz, Lead Client Success Manager and Indiead's "first" employee. Together we reflected on the past five years of IndieAd: Ara's journey in becoming our most extended team member and what motivates her. Why do we hire "the best" people...

15 - IndieAd Talks: The history behind IndieAd's work culture | Araceli Muñoz

September 05, 2022 22:00 - 49 minutes - 34 MB

How did IndieAd get to where it is now? And what is the story behind its work culture? To reflect on the past 5 years of IndieAd, we invited Araceli Muñoz - IndieAd dino 🦖 and Lead Client Success Manager, as well as Ad to the Bone producer - to an honest conversation about these topics. In this episode, Ara will tell you about her journey to and at IndieAd and her motivations. Furthermore, you will learn about IndieAd's process of building a team from scratch and how they overcame the cha...

14 - Transparency and its pitfalls in the programmatic world | Christoph Berg | Part 1

August 30, 2022 07:00 - 46 minutes - 32 MB

Transparency... a dreaded word in programmatic advertising. Nevertheless, a topic worth talking about. And that is precisely what we did. We were joined by Christoph Berg - CEO and founder of Mint Square - and discussed what transparency in programmatic advertising means. What are its pitfalls? What problem can be with a fixed pricing model in programmatic advertising, and why is it important to have your DSP license? These are just some of the questions we asked ourselves in this episode....

Transparency and its pitfalls in the programmatic world | Christoph Berg | Part 1

August 30, 2022 07:00 - 46 minutes - 32 MB

Transparency... a dreaded word in programmatic advertising. Nevertheless, a topic worth talking about. And that is precisely what we did. We were joined by Christoph Berg - CEO and founder of Mint Square - and discussed what transparency in programmatic advertising means. What are its pitfalls? What problem can be with a fixed pricing model in programmatic advertising, and why is it important to have your DSP license? These are just some of the questions we asked ourselves in this episode....

13 - The impact of machine-learning & AI on programmatic advertising | Wandrille Leroy

August 22, 2022 22:00 - 44 minutes - 30.5 MB

Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene. Bring-your-own-algorithm (BYOA) is the key to success in improving your campaigns, given the right conditions. This is a new era in digital advertising. In today's episode, we spoke with Wandrille about the process of implementing Scibids into your campaigns, when a third-party AI can make a bigg...

The impact of machine-learning & AI on programmatic advertising | Wandrille Leroy

August 22, 2022 22:00 - 44 minutes - 30.5 MB

Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene. Bring-your-own-algorithm (BYOA) is the key to success in improving your campaigns, given the right conditions. This is a new era in digital advertising. In today's episode, we spoke with Wandrille about the process of implementing Scibids into your campaigns, when a third-party AI can make a bigg...

12 - The difference between B2B and B2C in paid media | Gabriel Ehrlich

August 16, 2022 04:00 - 53 minutes - 36.5 MB

Another special episode 🤩 in which we barely spoke about programmatic advertising 🙊. In today's episode, we spoke with Gabriel Ehrlich, founder & CEO of Remotion (a LinkedIn ads agency), about the differences between B2C and B2B marketing. We focused on paid media campaigns and marketing operations, mentioning LinkedIn ads, google search ads, and other digital advertising channels. Tune in, regardless of which side you're on. You will find this episode valuable if you're in (online) mark...

The difference between B2B and B2C in paid media | Gabriel Ehrlich

August 16, 2022 04:00 - 53 minutes - 36.5 MB

Another special episode 🤩 in which we barely spoke about programmatic advertising 🙊. In today's episode, we spoke with Gabriel Ehrlich, founder & CEO of Remotion (a LinkedIn ads agency), about the differences between B2C and B2B marketing. We focused on paid media campaigns and marketing operations, mentioning LinkedIn ads, google search ads, and other digital advertising channels. Tune in, regardless of which side you're on. You will find this episode valuable if you're in (online) mark...

11 - Xing's B2B & B2C advertising solutions; Self-Serve & Programmatic | Sandy Ukat

August 09, 2022 08:00 - 46 minutes - 32.3 MB

In this episode, Sandy Ukat, a Senior Business Development Manager from XING Marketing Solutions, a career-oriented social network primarily dominant in the DACH region, walked us through the updates and initiatives they are currently implementing to offer quality solutions for digital advertisers, especially in the B2B marketing sector. During this nice conversation, we learned more about how they invest in their audience data quality and which products they are developing to allow B2B an...

Xing's B2B & B2C advertising solutions; Self-Serve & Programmatic | Sandy Ukat

August 09, 2022 08:00 - 46 minutes - 32.3 MB

In this episode, Sandy Ukat, a Senior Business Development Manager from XING Marketing Solutions, a career-oriented social network primarily dominant in the DACH region, walked us through the updates and initiatives they are currently implementing to offer quality solutions for digital advertisers, especially in the B2B marketing sector. During this nice conversation, we learned more about how they invest in their audience data quality and which products they are developing to allow B2B an...

S2.06 XING's ad-business turnaround - ft. Sandy Ukat (Xing Marketing Solutions)

August 09, 2022 08:00 - 46 minutes - 32.3 MB

In this episode, Sandy Ukat from XING Marketing Solutions, a career-oriented social network mostly dominant in the DACH region, walked us through the updates and initiatives they are currently implementing to offer quality alternatives for advertisers, especially in the B2B sector. During this nice conversation, we learned more about their AdManager and Audience Network, and how platforms like these can turn their database from a close environment into endless possibilities. Tune in to l...

10 - IndieAd Talks: The Microsoft-Netflix-Xandr advertising deal & how it affects the programmatic market | Manuela Maftei

August 01, 2022 22:00 - 40 minutes - 27.6 MB

#IndieAdTalks with our Programmatic Lead Manuela Maftei. We shared our thoughts on the Netflix-Microsoft-Xandr advertising deal announcement and how we believe it will affect the demand-side-platform (DSP) and programmatic market. As usual in the IndieAd environment, we immediately flipped thoughts into ideas of implementation revolving around new types of inventory, targeting & audiences for different digital advertising campaigns. Who did we mention in addition? Google & DV360, Amazon...

IndieAd Talks: The Microsoft-Netflix-Xandr advertising deal & how it affects the programmatic market | Manuela Maftei

August 01, 2022 22:00 - 40 minutes - 27.6 MB

#IndieAdTalks with our Programmatic Lead Manuela Maftei. We shared our thoughts on the Netflix-Microsoft-Xandr advertising deal announcement and how we believe it will affect the demand-side-platform (DSP) and programmatic market. As usual in the IndieAd environment, we immediately flipped thoughts into ideas of implementation revolving around new types of inventory, targeting & audiences for different digital advertising campaigns. Who did we mention in addition? Google & DV360, Amazon...

S2.05 IndieAd Talks: The Microsoft-Netflix advertising deal & how it affects the DSP market - ft. Manuela Maftei (IndieAd.Tech)

August 01, 2022 22:00 - 40 minutes - 27.6 MB

#IndieAdTalks. We chatted with our Programmatic Lead Manuela Maftei. She shared her thoughts on the Netflix-Microsoft (+Xandr) advertising deal announcement and how she believes it will affect the demand-side-platform (DSP) and programmatic buy-side market. As usual in the IndieAd environment, we immediately flipped thoughts into ideas of implementation revolving around new types of inventory, targeting & audiences. Who did we mention in addition? Google and DV360, Amazon DSP, The Trade Desk...

09 - AdUp-Tech & the future of Native Advertising | Lucrecia Capparelli

July 20, 2022 23:00 - 47 minutes - 32.7 MB

In this episode, we spoke with Lucrecia Capparelli, a Senior Business Development Manager from AdUp-Techology, and dived deep into the Native Advertising waters. We described their self-self platform and its capabilities, but mainly we wanted to understand how they see the future of native advertising and how they differ from their competitors such as Taboola and Outbrain. We got a glimps of how they get access to digital publishers to build a unique and exclusive portfolio (as a part o...

AdUp-Tech & the future of Native Advertising | Lucrecia Capparelli

July 20, 2022 23:00 - 47 minutes - 32.7 MB

In this episode, we spoke with Lucrecia Capparelli, a Senior Business Development Manager from AdUp-Techology, and dived deep into the Native Advertising waters. We described their self-self platform and its capabilities, but mainly we wanted to understand how they see the future of native advertising and how they differ from their competitors such as Taboola and Outbrain. We got a glimps of how they get access to digital publishers to build a unique and exclusive portfolio (as a part o...

S2.04 AdUp Tech and their spin on Native Advertising - ft. Lucrecia Capparelli (AdUp Tech)

July 20, 2022 23:00 - 47 minutes - 32.7 MB

In this episode, we dived deep into the Native Advertising waters! We had a great conversation with Lucrecia Capparelli, Senior Business Developer at AdUp Tech. We spoke all about AdUp.Tech, a native advertising platform specialized in travel and a part of the Axel Springer portfolio. Tune in to learn more about native advertising, and how to use platforms like AdUp.Tech to maximize your media budgets in a smarter way. About our host: Adrian Knoll is the Founder & CEO of IndieAd, an AdTec...

08 - M&As in the AdTech, Marketing & Agency Industry | Frank Kluge & Zoja Paskaljevic

July 14, 2022 07:00 - 52 minutes - 35.7 MB

This episode is special: we have 2 guests, the masters in their field. Zoja Paskaljevic & Frank Kluge are both digital advertising 'giants' in Europe. After working together at the Dentsu Aegis Network Germany as CEO and CFO, they started consulting in and for companies in the marketing, AdTech, and Agency fields, with a strong focus on mergers and acquisitions. They currently collaborate at [kluge|beratung]. They talked us through the complex and ever-changing process of mergers & acqui...

M&As in the AdTech, Marketing & Agency Industry | Frank Kluge & Zoja Paskaljevic

July 14, 2022 07:00 - 52 minutes - 35.7 MB

This episode is special: we have 2 guests, the masters in their field. Zoja Paskaljevic & Frank Kluge are both digital advertising 'giants' in Europe. After working together at the Dentsu Aegis Network Germany as CEO and CFO, they started consulting in and for companies in the marketing, AdTech, and Agency fields, with a strong focus on mergers and acquisitions. They currently collaborate at [kluge|beratung]. They talked us through the complex and ever-changing process of mergers & acqui...

S2.03 M&As in the AdTech, Marketing and Agency industry ft. Frank Kluge & Zoja Paskaljevic ([kluge|beratung])

July 14, 2022 07:00 - 52 minutes - 35.7 MB

Episode 3 from our 2nd season is here, and this time, we had a fun and enriching conversation with two agency-holding groups leaders in the field of mergers and acquisitions on online marketing, adtech, and agencies. Frank Kluge and Zoja Paskaljevic who currently collaborate in consulting at [kluge|beratung] talked us through the complex and ever-changing process of Mergers and Acquisitions on the sell- and buy-side. They gave their valuable insights regarding who the players are looking to...

S2.02 Indiead Talks: Confessions of a Programmatic Buy-Side Beginner - ft. Angy Gutiérrez (Indiead)

July 07, 2022 04:00 - 39 minutes - 27 MB

#IndieadTalks - In this episode, we had a fun and honest conversation with our Junior Programmatic Specialist, Angy Guitiérrez. We discussed the exciting but confusing process that a beginner in Programmatic Advertising faces. Angy walked us through her Marketing journey, professional evolution, and experience with wins and challenges in Digital Marketing. About our host: Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company helping advertisers and agencies to exce...

07 - IndieAd Talks: Confessions of a Programmatic Advertising Beginner | Angy Gutiérrez

July 07, 2022 04:00 - 39 minutes - 27 MB

#IndieadTalks with our Programmatic Advertising Specialist Angy Gutiérrez (AKA Diego 😬). In this episode, we had a fun and honest conversation about the early stages of a career in digital marketing as a programmatic advertising specialist. We described a beginner's exciting yet confusing process on this path. Angy walked us through her personal and professional journey in digital advertising and shared the challenges she faced (and still faces) during her daily work, how she overcomes t...

IndieAd Talks: Confessions of a Programmatic Advertising Beginner | Angy Gutiérrez

July 07, 2022 04:00 - 39 minutes - 27 MB

#IndieadTalks with our Programmatic Advertising Specialist Angy Gutiérrez (AKA Diego 😬). In this episode, we had a fun and honest conversation about the early stages of a career in digital marketing as a programmatic advertising specialist. We described a beginner's exciting yet confusing process on this path. Angy walked us through her personal and professional journey in digital advertising and shared the challenges she faced (and still faces) during her daily work, how she overcomes t...

S2.02 Confessions of a Programmatic Buy-Side Beginner - ft. Angy Gutiérrez (Indiead)

July 07, 2022 04:00 - 39 minutes - 27 MB

In this episode, we had a fun and honest conversation with our Junior Programmatic Specialist, Angy Guitiérrez. We discussed the exciting but confusing process that a beginner in Programmatic Advertising faces. Angy walked us through her Marketing journey, professional evolution, and experience with wins and challenges in Digital Marketing. About our host: Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company helping advertisers and agencies to excel in adtech and ...

S2.02 IndieAd Talks: Confessions of a Programmatic Buy-Side Beginner - ft. Angy Gutiérrez (IndieAd.Tech)

July 07, 2022 04:00 - 39 minutes - 27 MB

#IndieadTalks - In this episode, we had a fun and honest conversation with our Junior Programmatic Advertising Specialist, Angy Guitiérrez. We discussed the exciting yet confusing process that a beginner in Programmatic Advertising faces. Angy walked us through her marketing journey, professional evolution, and experience with wins and challenges in digital marketing. If you're wondering how it feels to start a career as a programmatic trading specialist or if others in this position feel ...

Contextual Targeting as a key to programmatic success in the post-cookie era | Andreas Neu

June 28, 2022 22:00 - 1 hour - 44.4 MB

WE ARE BACK! Our long-awaited new episode is finally here and we couldn't be more excited to share it with you ❤️ In this episode, we had the pleasure to host Andreas Neu, Regional Sales Lead at Oracle Advertising as our guest. We spoke all about programmatic advertising and contextual targeting - the challenges, current trends, and the future. Andreas gave us a clear understanding of contextual targeting, how it works, and the added value for advertisers, especially amid the digital marke...

S2.01 Contextual Rhapsody - ft. Andreas Neu (Oracle)

June 28, 2022 22:00 - 1 hour - 44.4 MB

WE ARE BACK! Our long-awaited season 2 is finally here and we couldn't be more excited to share this new set of episodes with all our listeners. In this episode, we had the pleasure to have Andreas Neu, current Regional Sales Lead at Oracle Advertising as our guest. We spoke all about contextual targeting - challenges, current trends, and the future. Andreas gave us a clear understanding of what contextual advertising is, what it brings to the table for advertisers, and how to use this tech...

06 - Contextual Targeting as a key to programmatic success in the post-cookie era | Andreas Neu

June 28, 2022 22:00 - 1 hour - 44.4 MB

WE ARE BACK! Our long-awaited new episode is finally here and we couldn't be more excited to share it with you ❤️ In this episode, we had the pleasure to host Andreas Neu, Regional Sales Lead at Oracle Advertising as our guest. We spoke all about programmatic advertising and contextual targeting - the challenges, current trends, and the future. Andreas gave us a clear understanding of contextual targeting, how it works, and the added value for advertisers, especially amid the digital marke...