04. Is there any ID out there? ft. Joanna Burton (ID5)

Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

English - July 26, 2021 21:00 - 56 minutes - 38.6 MB
Marketing Business advertising technology adtech digital advertising programmatic digital marketing branding performance marketing ppc b2b marketing b2c marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 03. Revolution DSP ft. Cadi Jones (Beeswax)

Next Episode: 05. Talking Ads - ft. Stas Tushinskiy

We hosted Joanna Burton, Chief Strategy Officer at ID5, for a conversation about digital advertising IDs in the post GDPR era, the death of the 3rd-party-cookie, and the future of digital advertising outside the walled gardens amid those changes.

Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/