S2.01 Contextual Rhapsody - ft. Andreas Neu (Oracle)

Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

English - June 28, 2022 22:00 - 1 hour - 44.4 MB
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Previous Episode: 05. Talking Ads - ft. Stas Tushinskiy

Next Episode: 07 - IndieAd Talks: Confessions of a Programmatic Advertising Beginner | Angy Gutiérrez

WE ARE BACK! Our long-awaited season 2 is finally here and we couldn't be more excited to share this new set of episodes with all our listeners.
In this episode, we had the pleasure to have Andreas Neu, current Regional Sales Lead at Oracle Advertising as our guest.

We spoke all about contextual targeting - challenges, current trends, and the future. Andreas gave us a clear understanding of what contextual advertising is, what it brings to the table for advertisers, and how to use this technology in our favor.

About our host: Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/