17 - Programmatic Mobile Advertising - The Value of In-App Inventory | Tim Koschella
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
English - September 20, 2022 05:00 - 45 minutes - 31 MBMarketing Business advertising technology adtech digital advertising programmatic digital marketing branding performance marketing ppc b2b marketing b2c marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that offers programmatic mobile advertising solutions in in-app inventory.
During this conversation, we learned which advertisers find a high value in using Kayzen and how they work with it to get the most out of it. Spoiler Alert: We mentioned first-party data and the importance of creatives a lot.
We also challenged Tim with questions regarding fraud and pricing transparency.
Whether you're a media buyer, an agency, or an advertiser, if you have ever utilized or questioned the value of in-app and mobile advertising, this episode will be spot-on for you 🎯
Join the discussion on LinkedIn and share your experience with us:
https://www.linkedin.com/feed/update/urn:li:activity:6977893217568493571
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech