S2.06 XING's ad-business turnaround - ft. Sandy Ukat (Xing Marketing Solutions)

Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

English - August 09, 2022 08:00 - 46 minutes - 32.3 MB
Marketing Business advertising technology adtech digital advertising programmatic digital marketing branding performance marketing ppc b2b marketing b2c marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 10 - IndieAd Talks: The Microsoft-Netflix-Xandr advertising deal & how it affects the programmatic market | Manuela Maftei

Next Episode: 12 - The difference between B2B and B2C in paid media | Gabriel Ehrlich

In this episode, Sandy Ukat from XING Marketing Solutions, a career-oriented social network mostly dominant in the DACH region, walked us through the updates and initiatives they are currently implementing to offer quality alternatives for advertisers, especially in the B2B sector.

During this nice conversation, we learned more about their AdManager and Audience Network, and how platforms like these can turn their database from a close environment into endless possibilities.

Tune in to learn more about XING, and how to adapt to the market needs and offer better solutions to your clients.

About our host: Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech