12 - The difference between B2B and B2C in paid media | Gabriel Ehrlich

Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

English - August 16, 2022 04:00 - 53 minutes - 36.5 MB
Marketing Business advertising technology adtech digital advertising programmatic digital marketing branding performance marketing ppc b2b marketing b2c marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 11 - Xing's B2B & B2C advertising solutions; Self-Serve & Programmatic | Sandy Ukat

Next Episode: 13 - The impact of machine-learning & AI on programmatic advertising | Wandrille Leroy

Another special episode 🤩 in which we barely spoke about programmatic advertising 🙊.

In today's episode, we spoke with Gabriel Ehrlich, founder & CEO of Remotion (a LinkedIn ads agency), about the differences between B2C and B2B marketing. We focused on paid media campaigns and marketing operations, mentioning LinkedIn ads, google search ads, and other digital advertising channels.

Tune in, regardless of which side you're on. You will find this episode valuable if you're in (online) marketing, branding, or any other position in which you need to make an impact. Also, come share your experiences or ask questions on LinkedIn: https://www.linkedin.com/company/ad-to-the-bone-podcast/

If you're reading this to find the link to Remotion's B2B event in Tel-Aviv (Israel), here it is: https://www.linkedin.com/posts/ad-to-the-bone-podcast_b2bmarketing-podcast-programmatic-activity-6965221778478534656-peHL

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech