Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
62 episodes - English - Latest episode: over 1 year ago -We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.
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Episodes
03 - The future of DSPs in the AdTech world | Cadi Jones
July 15, 2021 09:00 - 40 minutes - 28 MBIn this episode, we spoke with Cadi Jones - Commercial Director EMEA at Beeswax - about the future of DSPs in the programmatic world, the difference between using a infrastructure company like Beeswax compared to a DSP, and what the cookieless future will bring. If you are working in programmatic advertising, you should not miss this episode! Share your experience with us on LinkedIn: https://www.linkedin.com/company/ad-to-the-bone-podcast/ About our host: Adrian Knoll is the Founder & C...
The future of DSPs in the AdTech world | Cadi Jones
July 15, 2021 09:00 - 40 minutes - 28 MBIn this episode, we spoke with Cadi Jones - Commercial Director EMEA at Beeswax - about the future of DSPs in the programmatic world, the difference between using a infrastructure company like Beeswax compared to a DSP, and what the cookieless future will bring. If you are working in programmatic advertising, you should not miss this episode! Share your experience with us on LinkedIn: https://www.linkedin.com/company/ad-to-the-bone-podcast/ About our host: Adrian Knoll is the Founder & C...
03. Revolution DSP ft. Cadi Jones (Beeswax)
July 15, 2021 09:00 - 40 minutes - 28 MBWe hosted Cadi Jones, Commercial Director EMEA at Beeswax, for a conversation about the future of independent DSPs in the AdTech landscape, amid the changes in the industry, specifically the death of the 3rd party cookie. Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/
03 - The Future of DSPs in the AdTech & Programmatic World | Cadi Jones
July 15, 2021 09:00 - 40 minutes - 28 MBIn this episode, we spoke with Cadi Jones - Commercial Director EMEA at Beeswax - about the future of DSPs in the programmatic world, the difference between using a infrastructure company like Beeswax compared to a DSP, and what the cookieless future will bring. If you are working in programmatic advertising, you should not miss this episode! Share your experience with us on LinkedIn: https://www.linkedin.com/company/ad-to-the-bone-podcast/ About our host: Adrian Knoll is the Founder & C...
02. Ads don't cry ft. Rotem Dar (eyeo)
April 30, 2021 10:00 - 47 minutes - 32.6 MBThis episode was recorded Live in Tel Aviv, hosting Rotem Dar, Director of Media Operations at eyeo. We had a much-needed conversation about the ads' role in an Era of ad-blockers, first-party data hunting, and data-collection consent. Rotem gives us a fresh point of view of the future of programmatic advertising, both for advertisers and publishers. Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid medi...
02 - The Role of Advertising in the Ad-Blocker Era | Rotem Dar
April 30, 2021 10:00 - 47 minutes - 32.6 MBOne of the digital world's biggest dilemmas is internet users being annoyed by ads, but ads being necessary to the survival of the free web. That is why in this episode, live from Tel Aviv, we had a much-needed conversation with Rotem Dar - Director of Media Operations at Eyeo - about the ad's role in an era of ad-blockers, first-party data hunting, and data-collection consent. Rotem gives us a new point of view on the future of programmatic advertising, both for advertisers and publishers...
02 - The role of ads in an era of ad-blockers | Rotem Dar
April 30, 2021 10:00 - 47 minutes - 32.6 MBOne of the digital world's biggest dilemmas is internet users being annoyed by ads, but ads being necessary to the survival of the free web. That is why in this episode, live from Tel Aviv, we had a much-needed conversation with Rotem Dar - Director of Media Operations at Eyeo - about the ad's role in an era of ad-blockers, first-party data hunting, and data-collection consent. Rotem gives us a new point of view on the future of programmatic advertising, both for advertisers and publishers...
The role of ads in an era of ad-blockers | Rotem Dar
April 30, 2021 10:00 - 47 minutes - 32.6 MBOne of the digital world's biggest dilemmas is internet users being annoyed by ads, but ads being necessary to the survival of the free web. That is why in this episode, live from Tel Aviv, we had a much-needed conversation with Rotem Dar - Director of Media Operations at Eyeo - about the ad's role in an era of ad-blockers, first-party data hunting, and data-collection consent. Rotem gives us a new point of view on the future of programmatic advertising, both for advertisers and publishers...
Prolog | It's the end of the ad-world as we know it...
March 24, 2021 12:00 - 2 minutes - 1.93 MBThis is our first recording, and we're excited. We've been playing around with the idea for a long time, and bringing it to life took a bit longer, but we are delighted to share our first recording with you. We know it's only a Prolog, but it's a start. Plus, the first episode is already recorded, so it'll follow soon. We're inviting you to listen but also take an active part in the community. Let's help each other to get better and understand that perfect doesn't exist and that there'...
01. Agency and DSP - live together in perfect harmony? ft. Fabian Zimmermann (DQ&A/Incubeta)
March 24, 2021 12:00 - 47 minutes - 32.8 MBIn this episode, we've hosted Fabian Zimmermann, Group Account Director DACH/Nordics at DQ&A (Incubeta), having a basic conversation about the status of DSPs in 2021 and the relationship between clients, buy-side technology, and agencies/adtech service companies. Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/
01 - The interaction between DSPs and digital agencies in the programmatic world | Fabian Zimmermann
March 24, 2021 12:00 - 47 minutes - 32.8 MBWould you agree with us that programmatic advertising services around DSPs become more and more relevant? And that nowadays, it is nearly impossible to decide which DSP to work with, considering the endless number of providers out there? These are just some topics we discussed in this episode with Fabian Zimmermann, Group Account Director DACH/Nordics at DQ&A (Incubeta). What is the status of DSPs in 2021? How do you choose the right DSP? And what is the relationship between clients, DSPs,...
The interaction between DSPs and digital agencies in the programmatic world | Fabian Zimmermann
March 24, 2021 12:00 - 47 minutes - 32.8 MBWould you agree with us that programmatic advertising services around DSPs become more and more relevant? And that nowadays, it is nearly impossible to decide which DSP to work with, considering the endless number of providers out there? These are just some topics we discussed in this episode with Fabian Zimmermann, Group Account Director DACH/Nordics at DQ&A (Incubeta). What is the status of DSPs in 2021? How do you choose the right DSP? And what is the relationship between clients, DSPs,...