The role of ads in an era of ad-blockers | Rotem Dar
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
English - April 30, 2021 10:00 - 47 minutes - 32.6 MBMarketing Business advertising technology adtech digital advertising programmatic digital marketing branding performance marketing ppc b2b marketing b2c marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
One of the digital world's biggest dilemmas is internet users being annoyed by ads, but ads being necessary to the survival of the free web.
That is why in this episode, live from Tel Aviv, we had a much-needed conversation with Rotem Dar - Director of Media Operations at Eyeo - about the ad's role in an era of ad-blockers, first-party data hunting, and data-collection consent. Rotem gives us a new point of view on the future of programmatic advertising, both for advertisers and publishers.
It doesn't matter if you are on the advertiser's or publisher's side. This episode is full of valuable insights you should not miss! Let us know your experience on LinkedIn: https://www.linkedin.com/company/ad-to-the-bone-podcast/
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech