03 - The future of DSPs in the AdTech world | Cadi Jones

Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

English - July 15, 2021 09:00 - 40 minutes - 28 MB
Marketing Business advertising technology adtech digital advertising programmatic digital marketing branding performance marketing ppc b2b marketing b2c marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 02. Ads don't cry ft. Rotem Dar (eyeo)

Next Episode: 04. Is there any ID out there? ft. Joanna Burton (ID5)

In this episode, we spoke with Cadi Jones - Commercial Director EMEA at Beeswax - about the future of DSPs in the programmatic world, the difference between using a infrastructure company like Beeswax compared to a DSP, and what the cookieless future will bring.

If you are working in programmatic advertising, you should not miss this episode! Share your experience with us on LinkedIn: https://www.linkedin.com/company/ad-to-the-bone-podcast/

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech