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04 - The end of third party cookies in the programmatic and AdTech industry | Joanna Burton
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
English - July 26, 2021 21:00 - 56 minutes - 38.6 MBMarketing Business advertising technology adtech digital advertising programmatic digital marketing branding performance marketing ppc b2b marketing b2c marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Who hasn’t heard of the cookie and identity crisis in the programmatic and AdTech industry?
To talk deeply about this topic, we invited Joanna Burton - Chief Strategy Officer at ID5 - for an exciting conversation about the post-GDPR era, the end of 3rd party cookies, and the future of digital advertising amid those changes.
If you are working in programmatic advertising or the AdTech world, this episode is a must-listen for you. Let us know your thoughts on this topic on LinkedIn: https://www.linkedin.com/company/ad-to-the-bone-podcast/
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech