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Xing's B2B & B2C advertising solutions; Self-Serve & Programmatic | Sandy Ukat
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
English - August 09, 2022 08:00 - 46 minutes - 32.3 MBMarketing Business advertising technology adtech digital advertising programmatic digital marketing branding performance marketing ppc b2b marketing b2c marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Sandy Ukat, a Senior Business Development Manager from XING Marketing Solutions, a career-oriented social network primarily dominant in the DACH region, walked us through the updates and initiatives they are currently implementing to offer quality solutions for digital advertisers, especially in the B2B marketing sector.
During this nice conversation, we learned more about how they invest in their audience data quality and which products they are developing to allow B2B and B2C advertisers to run result-oriented campaigns, branding, or performance-oriented.
Tune in to learn about Xing's advertising business, their ad manager, the user network, and how you could use their data and audience for your campaigns. If you have questions or want to share your opinion, join us on LinkedIn: https://www.linkedin.com/posts/ad-to-the-bone-podcast_podcast-programmatic-programmaticadvertising-activity-6962694326875262977-klXN.
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech