Latest Unstack Podcast Episodes
Bootstrapping a $1,000 Athleisure Business to 10M Revenue with Rob Fraser
Zero to a Million - February 09, 2022 13:00 - 24 minutes ★★★★★ - 20 ratingsHIGHLIGHTS Creating an athleisure product category with $1,000 Building an online brand with micro influencers and ambassadors Organic funnels and global shifts to online business grows endūr Growing an ambassador program with genuine passion QUOTES Rob: "We're talking one sale a day, som...
How to Build Product Partnerships and Community to Scale Your eCommerce Business with Ori Zohar
Zero to a Million - February 02, 2022 13:00 - 29 minutes ★★★★★ - 20 ratingsHIGHLIGHTS Growing 4-5x by developing an excellent online platform Embracing the advantages of a small company for genuine connection A spice forum became the company's hub for content and engagement Website feedback and a fun buying experience for repeat customers Collaborations and form...
Creating an Effective PR Strategy for Your eCommerce Brand with Tyler Sickmeyer
Zero to a Million - January 26, 2022 13:00 - 36 minutes ★★★★★ - 20 ratingsHIGHLIGHTS A different PR strategy based on personalization and trust Be prepared and thorough when pitching to journalists Choosing the right clients with or without media training PR and SEO: A unique offering that anticipates bad links QUOTES Tyler: "It all comes down to building rel...
Scaling a Chocolate Business with Elaine Hsieh
Zero to a Million - January 19, 2022 13:00 - 22 minutes ★★★★★ - 20 ratingsHIGHLIGHTS A passion for pastries ushers in the chocolate business Figuring out storage and shipping for chocolates Word of mouth and direct marketing with newsletters QUOTES Elaine: "That's been a bit challenging in terms of the physical space because we don't have a very large space, so ...
How to Scale Using Direct Mail with Michael Epstein
Zero to a Million - January 12, 2022 17:49 - 20 minutes ★★★★★ - 20 ratingsHIGHLIGHTS Several touch points make return customers more likely Robotic handwritten cards as a marketing strategy Leverage post-purchase campaigns QUOTES Michael: "Customers do buy more when there's a multitouch approach. They're more likely to come back, they're more likely to spend more...
How to Create Community Then Product Sales with Hansol Hong
Zero to a Million - January 05, 2022 10:00 - 19 minutes ★★★★★ - 20 ratingsHIGHLIGHTS Founding Robolink to make technology fun and approachable Testing in an after school program and perfecting product market fit Marketing with Kickstarter and winning the 2019 CES Innovation Award Fostering community, online camps, and robotics clubs QUOTES Hansol: "We were test...
Easy to Execute Conversion Rate Optimizations with Drew Himel
Zero to a Million - December 29, 2021 11:00 - 35 minutes ★★★★★ - 20 ratingsHIGHLIGHTS Being everything to everyone initially and focusing services after that Working with the Chargers move from San Diego to LA Red flags in clients to watch out for Improvements in UX/UI that increase conversion Creating a customer journey and improving the subscription model Q...
Zero to a Million Compilation Episode
Zero to a Million - December 22, 2021 11:00 - 15 minutes ★★★★★ - 20 ratingsThis week’s episode of the Zero to a Million Podcast with Zach Rego showcases the season's best moments. We featured founders and organization movers who built their companies from the ground up as they shared their biggest wins, losses, and all the lessons they learned in between. HIGHLIGHTS ...
Scaling eCommerce with a Personal Brand and PR
Zero to a Million - December 15, 2021 17:58 - 25 minutes ★★★★★ - 20 ratingsThis week’s episode of the Zero to a Million Podcast with Zach Rego features Chris Meade, CEO and co-founder of CROSSNET. He recalls how they came up with the idea of a crossnet as a fun mashup of their favorite games and how they made up the rules as they played it. Chris shares their go-to-ma...
Gihan Amarasiriwardena- Co founder and President - Ministry of Supply
Zero to a Million - December 08, 2021 20:36 - 25 minutes ★★★★★ - 20 ratingsHIGHLIGHTS 00:40 A passion for materials innovation, comfort, and human performance 04:55 Market research: Figuring out how to make the most versatile products 09:09 Launching on Kickstarter after many product iterations 12:36 Creating a Shopify product page for your brand and ideal custom...
Your eCommerce Brand with Content and Podcast Partnerships with David Roger
Zero to a Million - December 02, 2021 03:27 - 31 minutes ★★★★★ - 20 ratingsHIGHLIGHTS 00:48 The genesis of Felix Gray by answering a consumer need 04:41 Product development process: Hard work puts you in a position to get lucky 07:01 Committing to thoughtfully-designed and research-backed designs 10:50 Content collaboration: Podcasts extend ad reads to good effec...
Education and Performance — Providing Nutrition For Athletes By Athletes with Albert Matheny
Zero to a Million - November 17, 2021 08:00 - 28 minutes ★★★★★ - 20 ratingsHIGHLIGHTS 00:46 An awareness of the impact of nutrition as a college athlete 03:47 Promix: Bootstrapping the company and leading on the ground 07:11 Focusing on sustainability and growing the brand with Amazon 13:02 Going to market and providing PR with athletes for brand awareness 16:...
Dapper Women — Building A Menswear-Inspired Brand with Laura and Kelly Moffat, Founders of Kirrin Finch
Zero to a Million - November 10, 2021 08:00 - 35 minutes ★★★★★ - 20 ratingsHIGHLIGHTS 04:39 Market and product research: Focus on button-up shirts and producing them really well 07:02 Joining an accelerator program and getting guidance for product iterations: 08:42 Building the brand pre-launch: Creating email lists and building Instagram followers 10:18 Size for...
How To Follow Market Demand To Scale Online And In Stores
Zero to a Million - November 03, 2021 16:03 - 21 minutes ★★★★★ - 20 ratingsHIGHLIGHTS 00:38 Ice cream as a hobby and falling in love with the bourbon flavor 04:41 Tipsy Scoop revenue streams and growing online 08:37 Driving online traffic with promos 11:11 Social media actually pushed for the creation of brick and mortar 14:00 User-generated content, win-back pr...
Scaling Email Marketing And Preparing For iOs15
Zero to a Million - October 27, 2021 16:07 - 32 minutes ★★★★★ - 20 ratingsHIGHLIGHTS 00:31 Phillip's success in ecommerce and focus on email marketing 05:30 Capture leads for insights into segmentation and core personas 09:19 Speak differently to leads and customers 10:30 iOS 15 updates: Metrics to look for are click rate and purchases 16:11 First party data f...
Converting Customers At The Right Time With Email Marketing
Zero to a Million - October 20, 2021 17:38 - 26 minutes ★★★★★ - 20 ratingsHIGHLIGHTS 03:04 Upcycling as a solution to t-shirt manufacturing waste 05:25 Groupon as Repat's go to market strategy 07:39 Creating American textile jobs in NC and Texas 10:51 Growing with Klaviyo and Shopify and focusing on lead capture 17:07 Others tools and owned channels for success...
Scaling Your e-Commerce Store with SMS
Zero to a Million - October 13, 2021 15:56 - 26 minutes ★★★★★ - 20 ratingsHIGHLIGHTS 00:37 Ryan's career journey and entry with Emotive 02:36 Target customers at Privy and partnerships at Emotive 05:28 Noticing SMS for a more personalized customer experience 10:58 Merchant strategies to capture email and phone numbers 15:36 The rising priority of owned channels ...
Building Content And Community To Scale Your eCommerce Brand
Zero to a Million - October 06, 2021 18:02 - 30 minutes ★★★★★ - 20 ratingsHIGHLIGHTS 00:40 Founding HabitAware as a personal need living with Trichotillomania 04:45 Growing up unaware of Trichotillomania and learning to heal 08:16 HabitAware product development and meeting technical co-founders 13:28 Marketing HabitAware without outing people to their condition ...
How to manage Facebook Ads with changes to iOS14
Zero to a Million - September 29, 2021 17:00 - 31 minutes ★★★★★ - 20 ratingsThis week’s episode of the Zero to a Million Podcast with Zach Rego features Antoine Gagné, Founder & CEO at J7 Media. The release of iOS14 brought a massive change to the effectiveness of Facebook ads. By prompting users to opt out of data tracking, CPM numbers began to reflect inaccuracies w...
How to Use Owned Data to Scale Ecommerce Marketing | Andrew Bialecki, Klaviyo
Zero to a Million - September 15, 2021 12:00 - 32 minutes ★★★★★ - 20 ratingsThis week, VP of Sales and Marketing Zach Rego talks with Andrew Bialecki, CEO of Klaviyo about how you can use owned data to successfully scale ecommerce marketing.
How to Build Anticipation and Urgency With Black Friday promotions | Jack Born, Deadline Funnel
Zero to a Million - September 08, 2021 11:00 - 39 minutes ★★★★★ - 20 ratingsUnstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from found...
How to Accelerate Your SaaS Company Through Partnerships | Aaron Krall, SaaS Accelerator
Zero to a Million - September 01, 2021 20:00 - 30 minutes ★★★★★ - 20 ratingsUnstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from found...
How to Use Business and Marketing Knowledge to Scale Agencies | Jarod Spiewak, Comet Fuel
Zero to a Million - August 31, 2021 12:00 - 34 minutes ★★★★★ - 20 ratingsThis week, VP of Sales and Marketing Zach Rego talks with Jarod Spiewak, Lead Strategist at Comet Fuel about the use of business and marketing knowledge when scaling agencies.
How to Successfully Launch a Digital Product | Jonathan Hensley, Emerge Interactive
Zero to a Million - August 25, 2021 13:00 - 39 minutes ★★★★★ - 20 ratingsThis week, VP of Sales and Marketing Zach Rego talks with Jonathon Hensley, Co-Founder & CEO of EMERGE and author of the must-read digital transformation book Alignment about how to successfully launch a digital product.
How to Build Strategies for SEO & Digital Marketing | Steve Wiideman, President, Wiideman Consulting Group
Zero to a Million - August 04, 2021 13:00 - 34 minutes ★★★★★ - 20 ratingsThis week, VP of Sales and Marketing Zach Rego talks with Steve Wiideman, President of Wiideman Consulting Group, about strategies for marketing and SEO. You can listen on Apple or Spotify now.
Managing Your Startups Finances While Scaling | Parker Stevenson, Co-Owner, Evolved Finance
Zero to a Million - June 30, 2021 11:00 - 34 minutes ★★★★★ - 20 ratingsThis week, VP of Sales and Marketing Zach Rego talks with Parker Stevenson, Co-Owner of Evolved Finance about managing startups finances while scaling. You can listen on Apple or Spotify now.
The 4 Key Pillars to Scaling Your Business | Jeff Chastain, Host of the Building to Scale Podcast
Zero to a Million - June 23, 2021 13:00 - 34 minutes ★★★★★ - 20 ratingsThis week, VP of Sales and Marketing Zach Rego talks with Jeff Chastain, Host of the Building to Scale Podcast about the 4 key pillars to scaling your business. You can listen on Apple or Spotify now.
How to Launch and Scale Your Startup Sales Organization | Scott Clary, Host of Success Story Podcast
Zero to a Million - June 16, 2021 12:00 - 38 minutes ★★★★★ - 20 ratingsThis week, VP of Sales and Marketing Zach Rego talks with Scott Clary, Host of Success Story Podcast about launching and scaling your startup sales organization. You can listen on Apple or Spotify now.
How to Scale to 500k Customers | Rachel Ten Brink of DYPER, Techstars, Day One
Zero to a Million - June 09, 2021 12:00 - 36 minutes ★★★★★ - 20 ratingsThis week, VP of Sales and Marketing Zach Rego talks with Rachel Ten Brink of DYPER, TechStars, and Day One about scaling to 500k customers. You can listen on Apple or Spotify now.
How to Find and Pitch Investors | Allison Byers, Founder & CEO, Scroobious
Zero to a Million - June 02, 2021 12:00 - 42 minutes ★★★★★ - 20 ratingsThis week Zach Rego talks with Allison Byers, Founder & CEO of Scroobious about the best strategies to find and pitch your products to Investors. You can listen on Apple or Spotify now.
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