How to Scale Using Direct Mail with Michael Epstein
Zero to a Million
English - January 12, 2022 17:49 - 20 minutes - 19 MB - ★★★★★ - 20 ratingsEntrepreneurship Business Marketing unstack marketing marketers entrepreneurs entrepreneurship founders co-founder business growth hacks make more money Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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HIGHLIGHTS
Several touch points make return customers more likelyRobotic handwritten cards as a marketing strategyLeverage post-purchase campaignsQUOTES
Michael: "Customers do buy more when there's a multitouch approach. They're more likely to come back, they're more likely to spend more, when you combine the power of your digital marketing campaigns and offline direct mail campaigns."
Michael: "We have robotic technology that literally holds a pen, holds a pen to paper, writes the card out in completely authentic handwriting... it sends an actual handwritten card with a handwritten envelope and a real stamp on it to that customer. And again, it's just a great way to cut through the clutter."
You can connect with Michael in the links below:
LinkedIn - https://www.linkedin.com/in/mepstein1/Website - https://www.postpilot.com/Email - [email protected]