Scaling Email Marketing And Preparing For iOs15

HIGHLIGHTS

00:31 Phillip's success in ecommerce and focus on email marketing

05:30 Capture leads for insights into segmentation and core personas

09:19 Speak differently to leads and customers

10:30 iOS 15 updates: Metrics to look for are click rate and purchases   

16:11 First party data for optimization and re-engaging users

24:25 Optimism on the near future of email, SMS, and Tiktok

28:09 Upcoming iOS 15 changes 

QUOTES

03:25 "The way that I look at email and SMS is it's a modality for us to communicate with humans that are ultimately we want them to buy something. Insert whatever thing is. It could be in a shopping cart. It could be they buy something over the phone."

06:07 "The smaller stores, I would say like under a mil a year in sales, all the avatar exercises are all well and good, but at the end of the day, fundamentally, it's what they need is very simple; they need to capture leads efficiently from all their paid and organic channels."

17:37 "If we send a campaign every week, at what point after we've sent X amount to someone, do we say that this person probably is not interested in what we have to say or sell anymore?"

21:00 "If we have amassed so many one-time customers that aren't becoming two-time customers, how do we unlock that? How do we unlock that customer journey and extract all of that opportunity that's literally hiding underneath the surface."

29:40 "We just have to adapt to the new playing field. This happened with Facebook before, but again, you're not not going to advertise on Facebook because of Apple."

You can connect with Phillip in the links below: