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Bootstrapping a $1,000 Athleisure Business to 10M Revenue with Rob Fraser
Zero to a Million
English - February 09, 2022 13:00 - 24 minutes - 22.4 MB - ★★★★★ - 20 ratingsEntrepreneurship Business Marketing unstack marketing marketers entrepreneurs entrepreneurship founders co-founder business growth hacks make more money Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
HIGHLIGHTS
Creating an athleisure product category with $1,000Building an online brand with micro influencers and ambassadorsOrganic funnels and global shifts to online business grows endūrGrowing an ambassador program with genuine passionQUOTES
Rob: "We're talking one sale a day, sometimes zero sales a day. This was a very long slow burn. Over a year in, there were some days where we wouldn't have one Shopify sale. These things take time. We didn't really start paying to acquire customers for at least two years in."
Rob: "I wouldn't say oh, overnight we tripled our spend on Facebook or anything like that. We just continued. So I would say the majority of the growth came from the organic funnels we had built and just the organic referral and people talking about the product."
Rob: "I just wanted to be a voice in the conversation that was like, business is hard. You should make a profit. Raising money is not as cool as you think it is. I was just annoyed with the overwhelming voices of the young startup founders thinking that it's all about status."
You can connect with Rob in the links below:
LinkedIn: https://www.linkedin.com/in/robbfraser/Twitter: https://twitter.com/robbfraser/Website: https://www.endurapparel.com/