How to Build Product Partnerships and Community to Scale Your eCommerce Business with Ori Zohar

Zero to a Million

English - February 02, 2022 13:00 - 29 minutes - 26.6 MB - ★★★★★ - 20 ratings
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Previous Episode: Creating an Effective PR Strategy for Your eCommerce Brand with Tyler Sickmeyer

Next Episode: Bootstrapping a $1,000 Athleisure Business to 10M Revenue with Rob Fraser

HIGHLIGHTS

Growing 4-5x by developing an excellent online platformEmbracing the advantages of a small company for genuine connectionA spice forum became the company's hub for content and engagementWebsite feedback and a fun buying experience for repeat customers Collaborations and formulating spice blends

QUOTES

Ori: "If chefs who have access to all the best ingredients in the world are getting this excited about the spices, then maybe there's an opportunity. Also, not just for more chefs and more spices, but also it's at home cooks haven't tried something like this before."

Ori: "The pandemic broke people's regular behavior of going into the grocery store because grocery was out or nobody wants to step foot. People started Googling best spices, best cinnamon, best bay leaves, all that stuff, and we were right there ready for them."

Ori: "When we hit about a thousand members, all of a sudden we had 3 or 4 people that were these more heavy-duty super influencers that they wanted to post, they're posting everyday, they were sharing these incredible meals, they were such talented cooks. It was really impressive to see it all."

You can connect with Ori in the links below:

LinkedIn - https://www.linkedin.com/in/orizohar/Instagram - https://www.instagram.com/burlapandbarrel/Website - https://www.burlapandbarrel.com/Email - [email protected]