Latest Terry o'reilly Podcast Episodes
We May Not Be Big, But We're Small - World's Smallest Record Store
Under the Influence with Terry O'Reilly - October 21, 2023 16:00 - 34 minutes ★★★★★ - 426 ratingsAs you might know by now, the team behind Under The Influence has more podcasts executive produced by Terry. More on the Apostrophe Podcast Network can be found here. One of the podcasts we are very proud of just started its second season with Apostrophe. It's titled Backstage at the Vinyl Cafe...
Three Foot Marketing (From the AOP Archives)
Under the Influence with Terry O'Reilly - October 07, 2023 16:34 - 28 minutes ★★★★★ - 426 ratingsThis week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design...
Three Foot Marketing (From AOP 2011)
Under the Influence with Terry O'Reilly - October 07, 2023 16:34 - 28 minutes ★★★★★ - 426 ratingsThis week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design...
Dynamic Duos: The Famous Partnerships in Advertising (From AOP 2011)
Under the Influence with Terry O'Reilly - September 23, 2023 16:28 - 32 minutes ★★★★★ - 426 ratingsThis week we look at “Dynamic Duos” - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s Steve Jobs and Creative Direct...
Dynamic Duos: The Famous Partnerships in Advertising (From the AOP Archives)
Under the Influence with Terry O'Reilly - September 23, 2023 16:28 - 32 minutes ★★★★★ - 426 ratingsThis week we look at “Dynamic Duos” - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s Steve Jobs and Creative Direct...
Speed Bumps: The Magical Ingredient in Marketing (From AOP 2011)
Under the Influence with Terry O'Reilly - September 09, 2023 15:32 - 25 minutes ★★★★★ - 426 ratingsThis week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms t...
Speed Bumps: The Magical Ingredient in Marketing (From the AOP Archives)
Under the Influence with Terry O'Reilly - September 09, 2023 15:32 - 25 minutes ★★★★★ - 426 ratingsThis week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms t...
Rejecting Mad Men
Under the Influence with Terry O'Reilly - September 02, 2023 19:12 - 34 minutes ★★★★★ - 426 ratingsIn case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet the Apostrophe Podcast Company. Apostrophe brings you Backstage at the Vinyl Cafe, Surviving Life with Survivorman Les Stroud and We Regret To Inform You: The Re...
The Sound of Persuasion (From AOP 2011)
Under the Influence with Terry O'Reilly - August 21, 2023 13:14 - 28 minutes ★★★★★ - 426 ratingsThis week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest rec...
The Sound of Persuasion (From the AOP Archives)
Under the Influence with Terry O'Reilly - August 21, 2023 13:14 - 28 minutes ★★★★★ - 426 ratingsThis week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest rec...
Genericide: When A Brand Name Becomes Generic (From the AOP Archives)
Under the Influence with Terry O'Reilly - August 05, 2023 13:53 - 27 minutes ★★★★★ - 426 ratingsThis week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board...
Genericide: When A Brand Name Becomes Generic (From AOP 2011)
Under the Influence with Terry O'Reilly - August 05, 2023 13:53 - 27 minutes ★★★★★ - 426 ratingsThis week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board...
The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (From the AOP Archives)
Under the Influence with Terry O'Reilly - July 22, 2023 15:00 - 27 minutes ★★★★★ - 426 ratingsThis week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at...
The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (AOP 2011)
Under the Influence with Terry O'Reilly - July 22, 2023 15:00 - 27 minutes ★★★★★ - 426 ratingsThis week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at...
The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (From the AOP Archives)
Under the Influence with Terry O'Reilly - July 08, 2023 16:20 - 29 minutes ★★★★★ - 426 ratingsThis week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-a...
The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (AOP 2011)
Under the Influence with Terry O'Reilly - July 08, 2023 16:20 - 29 minutes ★★★★★ - 426 ratingsThis week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-a...
Ask Terry 2023
Under the Influence with Terry O'Reilly - June 24, 2023 15:45 - 27 minutes ★★★★★ - 426 ratingsIt’s our final episode of the season already. And as always, we throw the show open to our listeners. And answer your questions. We’ll explore why jingles have disappeared, how old jingles are being used to help Alzheimer’s patients, we’ll talk about Eddie Shack and his Pop Shoppe commercial...
Hiding in Plain Sight: The Surprising Influence of Marketing
Under the Influence with Terry O'Reilly - June 17, 2023 15:40 - 27 minutes ★★★★★ - 426 ratingsSo many things in our world are influenced by marketing. This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it. It’s marketing hiding in plain sight. Like the concept of jaywalking – born of marketing. How marketing created the 10...
Bookmarks 2023
Under the Influence with Terry O'Reilly - June 10, 2023 16:00 - 28 minutes ★★★★★ - 426 ratingsThis week it’s our annual Bookmarks episode. I read a lot of books to research Under The Influence. But every season, there isn’t enough room to include all the great stories I find. So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, the...
The Allure of the Bad-Ass: Advertising Antiheroes
Under the Influence with Terry O'Reilly - June 03, 2023 16:17 - 28 minutes ★★★★★ - 426 ratings20th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of honour. The 21st century has a different take. Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad. Antiheroes are liberated from that line in ...
Nooner Nookie: The Allure of Marketing Freebies
Under the Influence with Terry O'Reilly - May 27, 2023 15:46 - 28 minutes ★★★★★ - 426 ratingsFor over 100 years, “free” has been one of the most powerful words in the marketing world. And believe it or not, companies love freebies as much as their customers do. Because giving away free products generates a lot of goodwill. And goodwill generates free press. We’ll talk about a ketchup...
The Phrase That Pays: Marketing Contests
Under the Influence with Terry O'Reilly - May 20, 2023 15:40 - 27 minutes ★★★★★ - 426 ratingsMarketing contests can be tricky business. On one hand, contests can be designed to help companies achieve certain business goals. On the other hand, companies can lose control over them pretty quickly. This week, we look at some of the most interesting – and hilarious – marketing contests. ...
Canadaland Goes Under The Influence
Under the Influence with Terry O'Reilly - May 13, 2023 14:27 - 40 minutes ★★★★★ - 426 ratingsJesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between journalism and advertising and how Terry had to get used to being touched by strangers. Hosted on Acast. See acast.com/privacy for more information.
Billboards Are Always in Bloom
Under the Influence with Terry O'Reilly - May 06, 2023 15:45 - 27 minutes ★★★★★ - 426 ratingsBillboards are one of the biggest creative challenges in the marketing world. They need to be seven words or less. They need to contain an idea. And they need to communicate quickly as people speed by. This week on Under The Influence, we look at the most creative billboards from...
Brand Envy (2023)
Under the Influence with Terry O'Reilly - April 29, 2023 15:40 - 30 minutes ★★★★★ - 426 ratingsThis week, we take a look at four brands that have found a way to survive for decades. One company has been entertaining crowds with wax for 200 years. One restaurant has been topping their ice cream cones with a unique swirl for over 80 years. Another company teamed up with a certain debonai...
Hitting the Road with Marketing Mobiles
Under the Influence with Terry O'Reilly - April 22, 2023 15:40 - 29 minutes ★★★★★ - 426 ratingsYou’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs. This week on Under The Influence, we look at the wild and wacky world of marketing mobiles. They’ve actually been around for over 100 years. We’ll crack open the story behind the P...
Johnny Wants the Jet: The Loopy World of Loopholes
Under the Influence with Terry O'Reilly - April 15, 2023 15:41 - 27 minutes ★★★★★ - 426 ratingsThere are some very interesting loopholes in the world of marketing. Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages. A loophole can help a company overcome barriers in the marketplace. Sometimes, the way a product is ma...
Hard Days & Golden Knights: The World of Brand Twins
Under the Influence with Terry O'Reilly - April 08, 2023 15:40 - 28 minutes ★★★★★ - 426 ratingsEven though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names. And they either get along – or they sue each other into oblivion. This week, we look at “Brand Twins.” We’ll talk about when Guns N’ Roses sued Guns a...
Long Overdue: The Creative Boom of Library Marketing (Encore)
Under the Influence with Terry O'Reilly - April 01, 2023 15:45 - 27 minutes ★★★★★ - 426 ratingsThis week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. Hosted on...
Touch The Pickle: Marketing Gender Equality
Under the Influence with Terry O'Reilly - March 25, 2023 15:50 - 27 minutes ★★★★★ - 426 ratings“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins. But that’s incorrect. Martina Navratilova has 9. This week, we look at remarkable ideas that promote gender equality. Including an idea called Correct the Internet.com. And one...
Related Terry o'reilly Topics