Latest Terry o'reilly Podcast Episodes
The Sound of Persuasion (From AOP 2011)
Under the Influence with Terry O'Reilly - August 21, 2023 13:14 - 28 minutes ★★★★★ - 426 ratingsThis week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest rec...
Genericide: When A Brand Name Becomes Generic (From AOP 2011)
Under the Influence with Terry O'Reilly - August 05, 2023 13:53 - 27 minutes ★★★★★ - 426 ratingsThis week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board...
Genericide: When A Brand Name Becomes Generic (From the AOP Archives)
Under the Influence with Terry O'Reilly - August 05, 2023 13:53 - 27 minutes ★★★★★ - 426 ratingsThis week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board...
The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (AOP 2011)
Under the Influence with Terry O'Reilly - July 22, 2023 15:00 - 27 minutes ★★★★★ - 426 ratingsThis week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at...
The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (From the AOP Archives)
Under the Influence with Terry O'Reilly - July 22, 2023 15:00 - 27 minutes ★★★★★ - 426 ratingsThis week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at...
The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (AOP 2011)
Under the Influence with Terry O'Reilly - July 08, 2023 16:20 - 29 minutes ★★★★★ - 426 ratingsThis week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-a...
The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (From the AOP Archives)
Under the Influence with Terry O'Reilly - July 08, 2023 16:20 - 29 minutes ★★★★★ - 426 ratingsThis week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-a...
Ask Terry 2023
Under the Influence with Terry O'Reilly - June 24, 2023 15:45 - 27 minutes ★★★★★ - 426 ratingsIt’s our final episode of the season already. And as always, we throw the show open to our listeners. And answer your questions. We’ll explore why jingles have disappeared, how old jingles are being used to help Alzheimer’s patients, we’ll talk about Eddie Shack and his Pop Shoppe commercial...
Hiding in Plain Sight: The Surprising Influence of Marketing
Under the Influence with Terry O'Reilly - June 17, 2023 15:40 - 27 minutes ★★★★★ - 426 ratingsSo many things in our world are influenced by marketing. This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it. It’s marketing hiding in plain sight. Like the concept of jaywalking – born of marketing. How marketing created the 10...
Bookmarks 2023
Under the Influence with Terry O'Reilly - June 10, 2023 16:00 - 28 minutes ★★★★★ - 426 ratingsThis week it’s our annual Bookmarks episode. I read a lot of books to research Under The Influence. But every season, there isn’t enough room to include all the great stories I find. So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, the...
The Allure of the Bad-Ass: Advertising Antiheroes
Under the Influence with Terry O'Reilly - June 03, 2023 16:17 - 28 minutes ★★★★★ - 426 ratings20th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of honour. The 21st century has a different take. Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad. Antiheroes are liberated from that line in ...
Nooner Nookie: The Allure of Marketing Freebies
Under the Influence with Terry O'Reilly - May 27, 2023 15:46 - 28 minutes ★★★★★ - 426 ratingsFor over 100 years, “free” has been one of the most powerful words in the marketing world. And believe it or not, companies love freebies as much as their customers do. Because giving away free products generates a lot of goodwill. And goodwill generates free press. We’ll talk about a ketchup...
The Phrase That Pays: Marketing Contests
Under the Influence with Terry O'Reilly - May 20, 2023 15:40 - 27 minutes ★★★★★ - 426 ratingsMarketing contests can be tricky business. On one hand, contests can be designed to help companies achieve certain business goals. On the other hand, companies can lose control over them pretty quickly. This week, we look at some of the most interesting – and hilarious – marketing contests. ...
Canadaland Goes Under The Influence
Under the Influence with Terry O'Reilly - May 13, 2023 14:27 - 40 minutes ★★★★★ - 426 ratingsJesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between journalism and advertising and how Terry had to get used to being touched by strangers. Hosted on Acast. See acast.com/privacy for more information.
Billboards Are Always in Bloom
Under the Influence with Terry O'Reilly - May 06, 2023 15:45 - 27 minutes ★★★★★ - 426 ratingsBillboards are one of the biggest creative challenges in the marketing world. They need to be seven words or less. They need to contain an idea. And they need to communicate quickly as people speed by. This week on Under The Influence, we look at the most creative billboards from...
Brand Envy (2023)
Under the Influence with Terry O'Reilly - April 29, 2023 15:40 - 30 minutes ★★★★★ - 426 ratingsThis week, we take a look at four brands that have found a way to survive for decades. One company has been entertaining crowds with wax for 200 years. One restaurant has been topping their ice cream cones with a unique swirl for over 80 years. Another company teamed up with a certain debonai...
Hitting the Road with Marketing Mobiles
Under the Influence with Terry O'Reilly - April 22, 2023 15:40 - 29 minutes ★★★★★ - 426 ratingsYou’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs. This week on Under The Influence, we look at the wild and wacky world of marketing mobiles. They’ve actually been around for over 100 years. We’ll crack open the story behind the P...
Johnny Wants the Jet: The Loopy World of Loopholes
Under the Influence with Terry O'Reilly - April 15, 2023 15:41 - 27 minutes ★★★★★ - 426 ratingsThere are some very interesting loopholes in the world of marketing. Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages. A loophole can help a company overcome barriers in the marketplace. Sometimes, the way a product is ma...
Hard Days & Golden Knights: The World of Brand Twins
Under the Influence with Terry O'Reilly - April 08, 2023 15:40 - 28 minutes ★★★★★ - 426 ratingsEven though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names. And they either get along – or they sue each other into oblivion. This week, we look at “Brand Twins.” We’ll talk about when Guns N’ Roses sued Guns a...
Long Overdue: The Creative Boom of Library Marketing (Encore)
Under the Influence with Terry O'Reilly - April 01, 2023 15:45 - 27 minutes ★★★★★ - 426 ratingsThis week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. Hosted on...
Touch The Pickle: Marketing Gender Equality
Under the Influence with Terry O'Reilly - March 25, 2023 15:50 - 27 minutes ★★★★★ - 426 ratings“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins. But that’s incorrect. Martina Navratilova has 9. This week, we look at remarkable ideas that promote gender equality. Including an idea called Correct the Internet.com. And one...
You Can Check In, But You Can Never Check Out: Branded Hotel Rooms
Under the Influence with Terry O'Reilly - March 18, 2023 15:56 - 28 minutes ★★★★★ - 426 ratingsThis week, we talk about hotel marketing. Specifically, how some hotels attract guests by advertising specific rooms. Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms. Ho...
Dish Night at the Movies: Marketing Motion Pictures
Under the Influence with Terry O'Reilly - March 11, 2023 16:56 - 27 minutes ★★★★★ - 426 ratingsThis week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-hande...
The Commercial From The Black Lagoon: Horror in Advertising
Under the Influence with Terry O'Reilly - March 04, 2023 16:56 - 27 minutes ★★★★★ - 426 ratingsThis week we look at horror in advertising. We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film. Hosted on Acast. ...
When You've Got It, Flaunt It: The George Lois Story
Under the Influence with Terry O'Reilly - February 26, 2023 16:46 - 27 minutes ★★★★★ - 426 ratingsIn this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. H...
Only In Advertising: Stories From The Front Lines (Encore)
Under the Influence with Terry O'Reilly - February 18, 2023 16:56 - 28 minutes ★★★★★ - 426 ratingsThis week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse t...
Gold, Silver & Spinach: TV Shows As Marketing
Under the Influence with Terry O'Reilly - February 11, 2023 16:55 - 30 minutes ★★★★★ - 426 ratingsWith multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marke...
Fish Where The Fish Are: Surprising Help Wanted Ads
Under the Influence with Terry O'Reilly - February 04, 2023 16:56 - 26 minutes ★★★★★ - 426 ratingsThis week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code...
One Sentence Sermons: The Wit of Church Signs
Under the Influence with Terry O'Reilly - January 28, 2023 16:56 - 26 minutes ★★★★★ - 426 ratingsThis week, we take a look at church signs. With congregations declining, churches are using their signs as marketing tools to attract new members. And they’re using humour to do it. We’ll look at the history of funny church signs, we’ll examine how effective they are, we’ll talk about some of ...
Tools for the Family Jewels: Gender Bending Brands
Under the Influence with Terry O'Reilly - January 21, 2023 16:56 - 27 minutes ★★★★★ - 426 ratingsThis week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand ...
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