Latest Sponsorship Podcast Episodes
Different Ad Buys Belong In Different Buckets
Podcast Advertising Playbook - June 26, 2024 07:01 - 38 minutes ★★★★ - 1 rating“But, I think when you talk about programmatic, it really comes down to everything that is not hot read or sponsorship through the show.” In today’s episode, our host, Heather Osgood, is joined by Paul Lajoie, a seasoned professional and the Director of Brand and Agency Partnerships at Triton Di...
Share Of Voice, Episodic Separation, & Ad Load
Podcast Advertising Playbook - June 19, 2024 07:01 - 13 minutes ★★★★ - 1 ratingThis solo episode features our host, Heather Osgood, and she answers questions about a hot topic in advertising: Share of Voice. According to Sounds Profitable, Share of Voice refers to the percentage of impressions that one advertiser receives measured against the total impressions within a spe...
Essential Tips For Securing Sponsorships
Motorsport Sponsorship Podcast - June 19, 2024 02:30 - 27 minutes ★★★★★ - 3 ratingsIn this episode, we take an in-depth look at the cornerstone of motorsport success—securing sponsorship. Belinda guides you through the crucial first steps, from building a compelling personal brand to creating a professional portfolio. She emphasizes the importance of understanding you...
Don’t Judge a Podcast By Its Cover
Podcast Advertising Playbook - June 12, 2024 07:01 - 35 minutes ★★★★ - 1 rating“But the thing that I love about podcasting, even still today, is that the film industry is so gigantic, and there are so many stakeholders and different voices involved in making any kind of decision. Podcasting, when I first got into it, still felt like the silent movie days. Like we were all k...
It’s All Content Driven
Podcast Advertising Playbook - May 29, 2024 07:01 - 43 minutes ★★★★ - 1 rating“If we’re truly going to hit our goals, it’s going to be essential for us to offer, all in unison if possible, the same opportunities to invest in podcasting that advertisers have in the video and the rest of the audio space.” In today’s episode, host Heather Osgood is joined by John Fitzgerald,...
Types Of Sponsorship
Motorsport Sponsorship Podcast - May 25, 2024 09:15 - 49 minutes ★★★★★ - 3 ratingsIn episode #167 of the Motorsport Sponsorship podcast, host Belinda Risley welcomes special guest Jayden Hamilton to share his inspiring journey in motorsport sponsorship. Join Belinda and Jayden as they discuss the importance of perseverance and building strong relationships with spons...
Exclusivity & Good Ad Reads
Podcast Advertising Playbook - May 22, 2024 07:01 - 18 minutes ★★★★ - 1 rating“When we’re talking about that host read endorsement piece, it is really important that you have exclusivity because it feels inauthentic as the listener is being recommended products, right? Like maybe a little bit of whiplash, last week you said this product was great, and now you’re saying som...
IAB’s Podcast Advertising Revenue Report
Podcast Advertising Playbook - May 15, 2024 07:01 - 10 minutes ★★★★ - 1 ratingIt’s our favorite time of the year at The Podcast Advertising Playbook - time for the IAB’s Podcast Advertising Revenue Report! We love this report because it has everything to do with revenue in the podcast and advertising space: How much did we bring in? Did we hit our goals? What are we expect...
5 Myths about Motorsport Sponsorship
Motorsport Sponsorship Podcast - May 09, 2024 20:07 - 40 minutes ★★★★★ - 3 ratingsIn this riveting episode of the Motorsport Coaching Podcast, now rebranded as the Motorsport Sponsorship Podcast, we dive deep into the world of motorsport sponsorships, revealing insights and debunking common myths surrounding sponsorship in motorsports. We are thrilled to have special...
What Even Is A Podcast Anymore?
Podcast Advertising Playbook - May 08, 2024 07:01 - 38 minutes ★★★★ - 1 rating“I do worry about that. We don’t want podcasting to turn into other mediums where it’s just cluttered and kind of white noise. The ads work because we’re respectful of the listener.” Podcasts are constantly changing and evolving — the podcasts we have today are incredibly different from the podc...
The Power of Simulcasting
Podcast Advertising Playbook - April 24, 2024 07:01 - 40 minutes ★★★★ - 1 rating“If you talk to a lot of younger folks, they say, ‘Yeah, I’ve been watching that podcast.’ They don’t say listening. If you notice, ‘Oh yeah, I watched that the other day.” They don’t say listened.” The increasing overlap between audio and video is a constant conversation we have on The Podcast A...
A Discussion of Programmatic Ads at SXSW
Podcast Advertising Playbook - April 17, 2024 07:01 - 38 minutes ★★★★ - 1 ratingThis final episode of our live at SXSW series isn’t one you’ll want to miss. First, Heather is joined by Mattia Verzella from Spreaker, where the two discuss: Concerns with programmatic ads Why programmatic ads allow you to scale The importance of transparency Advancements in technology ...
Branded Podcasts & Simulcasting
Podcast Advertising Playbook - April 10, 2024 07:01 - 27 minutes ★★★★ - 1 rating“Because obviously, a 30, 60, or 90-second ad could be effective, but [branded podcasts] are more of a longer-term strategy of building a community around that like specific program.” In the third installment of our Live at SXSW series, Heather is joined by Camille Laurente from Hueman Group Med...
Playing The Long Game with Glenn Pope
Motorsport Sponsorship Podcast - April 05, 2024 01:35 - 29 minutes ★★★★★ - 3 ratingsIn this episode of Motorsport Coaching, host Belinda interviews Glenn, a guest with a unique and awe-inspiring story. Glenn, despite having no connection to motorsports, shares his journey of preparing for a Guinness World Record attempt to break the record for the longest tennis single...
Motorsport Saga: Unlocking The Power Of Storytelling
Motorsport Sponsorship Podcast - March 28, 2024 05:00 - 46 minutes ★★★★★ - 3 ratingsWelcome to another riveting episode of Motorsport Coaching, where we dive deep into the intertwined worlds of racing and storytelling. Today, we have the pleasure of being joined by Alan, the co-founder of the popular "Carting One" YouTube channel and a seasoned motorsport coach. With ...
YouTube Viewership & Pixel-Based Attribution
Podcast Advertising Playbook - March 27, 2024 07:01 - 32 minutes ★★★★ - 1 ratingWelcome to our second live interview from SXSW! In today’s episode, Heather is joined by A.J. Feliciano from The Roost and Cameron Hendrix from Magellan AI. First, tune in to hear Heather and A.J. discuss: Why viewership is as important as listenership The importance of making your ads fun ...
Bottom of Funnel Podcast Advertising
Podcast Advertising Playbook - March 20, 2024 07:01 - 21 minutes ★★★★ - 1 ratingWe’re doing things a bit differently in the upcoming weeks. Our host, Heather Osgood, spent last week at SXSW with some of the best industry professionals in the podcasting space. Our next few episodes will feature conversations filmed at SXSW. This episode features Rob Peterson, the Director of...
YouTube & The Future of Podcasting
Podcast Advertising Playbook - March 13, 2024 07:01 - 36 minutes ★★★★ - 1 rating“I think if you marry the right buying tactics to hit the client’s objectives, [podcast advertising] could really work for everyone. I think it’s just a matter of being very considerate and looking at putting together the best campaign possible.” On this week’s episode of The Podcast Advertising ...
Rachel's Drive: Creating Accessible Experiences for Fans with Disabilities in Motorsports
Motorsport Sponsorship Podcast - March 12, 2024 05:09 - 26 minutes ★★★★★ - 3 ratingsIn this episode of Motorsport Coaching, host Belinda interviews Rachel, a dedicated motorsport fan, disability advocate, and creator of the Instagram page "Accessible_Racing_Life." Rachel shares how her passion for motorsport came about and discusses the challenges and barriers individu...
Targeting A Broad Audience
Podcast Advertising Playbook - February 28, 2024 08:01 - 45 minutes ★★★★ - 1 rating“I think as people’s attention spans are getting smaller and smaller, you have to get more and more, and more and more, hits in their brain.” We spend a lot of time here at The Podcast Advertising Playbook talking about how to target your audience. How there are various demographics you should u...
#162 Career, Strategy & Sponsorship Insights
Motorsport Sponsorship Podcast - February 22, 2024 23:00 - 21 minutes ★★★★★ - 3 ratingsIn this episode of Motorsport Coaching, host Belinda interviews Courtney, the CEO and founder of Carrera Management, a company that specializes in providing content creation, brand identity, social media management, and event management services for motorsport athletes and sponsors. Cou...
Fostering Successful Partnerships
Podcast Advertising Playbook - February 21, 2024 08:01 - 40 minutes ★★★★ - 1 rating“We like to say we choose people over programming. We have really great vendors, like True Native, and partners that we’ve worked with over the years, and there are new ones coming into the space, but you know your inventory, you know the shows. We trust you.” Content is changing - podcast hosts...
#161 Rallying for a Cause: The Impact of Motorsport on Veterans' Lives
Motorsport Sponsorship Podcast - February 15, 2024 07:00 - 55 minutes ★★★★★ - 3 ratingsWelcome to another high-octane episode of the "Motorsport Coaching" podcast, where today we have the pleasure of sitting down with Robert, the inspirational team principal behind a unique racing team operating under the generous Special Air Service Association, Queensland Flag. During o...
You Should Be Gifting Your Hosts Samples
Podcast Advertising Playbook - February 14, 2024 08:01 - 28 minutes ★★★★ - 1 rating“[Podcast ads are] a way to get them to the site, which then allows us to initiate all other communication.” In today’s episode of The Podcast Advertising Playbook, Heather Osgood is joined by David Dahle, the Chief Operating Officer at Tanasi. David’s advertising strategy is a bit different tha...
An Introduction to Buying Podcast Ads
Podcast Advertising Playbook - January 31, 2024 08:01 - 17 minutes ★★★★ - 1 ratingPodcasts have been around for 20 years, and in those 20 years, podcast ad buying has been evolving and evolving. It can be so daunting for new buyers in the space to start their first campaign because oftentimes, no one tells them where to start, which is why I created this episode as a one-stop...
The Ins and Outs of Programmatic Advertising
Podcast Advertising Playbook - January 24, 2024 08:01 - 40 minutes ★★★★ - 1 rating“What’s interesting about programmatic is that it has a life cycle.” Our first guest of the year is Tomas Rodriguez, Senior Director of Audio Partnerships at The Trade Desk - and he answers ALL of our questions regarding programmatic ads! Tune in to learn more about: How The Trade Desk is changi...
How To Succeed With Podcast Advertising
Podcast Advertising Playbook - January 17, 2024 08:01 - 19 minutes ★★★★ - 1 rating“The other thing to consider is that you have a lot of competitors in your space - that are advertising on podcasts. And you’re all going to the same podcasts to advertise. Then really, what you’re doing is cutting into your ability to really stand out and not be there right next to your competit...
A 2023 Podcasting Recap
Podcast Advertising Playbook - December 27, 2023 08:01 - 24 minutes ★★★★ - 1 rating“Certainly, we started the year very hopeful, but there was a lot of uncertainty about where the economy was headed. I will say that it has not been as rocky a year as it certainly could have been. So I’m very thankful for that.” 2023 has been full of many ups and downs, and now it’s time to ta...
#160 Rising Star in Motorsport - From Go Karts to Ferrari Driver Academy
Motorsport Sponsorship Podcast - December 21, 2023 09:00 - 24 minutes ★★★★★ - 3 ratingsIn this episode of Motorsport Coaching, we delve into the exciting world of motorsport with guest Jure, as she shares her incredible journey into the racing scene. Jure recounts how a chance encounter at a go-kart track ignited her passion for motorsport, leading to her impressive rise ...
Podcast Ads Need A Human Touch
Podcast Advertising Playbook - December 20, 2023 08:01 - 52 minutes ★★★★ - 1 rating“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional radio announcer and podcaster, which is what makes it beautiful but also makes it hard.” In the world of AI, it can seem like we’re losing more and more of that human touch, but that’s wh...
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