Podcast Ads Need A Human Touch
Podcast Advertising Playbook
English - December 20, 2023 08:01 - 52 minutes - ★★★★ - 1 ratingBusiness Technology podcasts advertising marketing podcastadvertising podcastsponsorship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional radio announcer and podcaster, which is what makes it beautiful but also makes it hard.”
In the world of AI, it can seem like we’re losing more and more of that human touch, but that’s what makes podcasting so special.
This week, Heather Osgood is joined by Lex Friedman, founder of Lex Friedman Consulting, to talk about why networks being high-touch with their podcasters is a good thing!
The two also discuss:
The advertising slowdown of 2023
Podcasting moving into the creator space
The dangers of getting too technical with your ads
How to make your podcast network stand out from the others
______________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional radio announcer and podcaster, which is what makes it beautiful but also makes it hard.”
In the world of AI, it can seem like we’re losing more and more of that human touch, but that’s what makes podcasting so special.
This week, Heather Osgood is joined by Lex Friedman, founder of Lex Friedman Consulting, to talk about why networks being high-touch with their podcasters is a good thing!
The two also discuss:
The advertising slowdown of 2023
Podcasting moving into the creator space
The dangers of getting too technical with your ads
How to make your podcast network stand out from the others
______________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook