Share Of Voice, Episodic Separation, & Ad Load

This solo episode features our host, Heather Osgood, and she answers questions about a hot topic in advertising: Share of Voice. 
According to Sounds Profitable, Share of Voice refers to the percentage of impressions that one advertiser receives measured against the total impressions within a specific ad position or an entire episode. 
Tune in to hear Heather discuss Share of Voice and how it works in tandem with episodic separation and overall ad load. 
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More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

This solo episode features our host, Heather Osgood, and she answers questions about a hot topic in advertising: Share of Voice. 

According to Sounds Profitable, Share of Voice refers to the percentage of impressions that one advertiser receives measured against the total impressions within a specific ad position or an entire episode. 

Tune in to hear Heather discuss Share of Voice and how it works in tandem with episodic separation and overall ad load. 

______________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook