Podcast Advertising Playbook artwork

The Ins and Outs of Programmatic Advertising

Podcast Advertising Playbook

English - January 24, 2024 08:01 - 40 minutes - ★★★★ - 1 rating
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Previous Episode: How To Succeed With Podcast Advertising
Next Episode: An Introduction to Buying Podcast Ads

“What’s interesting about programmatic is that it has a life cycle.”
Our first guest of the year is Tomas Rodriguez, Senior Director of Audio Partnerships at The Trade Desk - and he answers ALL of our questions regarding programmatic ads!
Tune in to learn more about:

How The Trade Desk is changing the game in programmatic advertising

Why podcasting is in a different programmatic stage than other industries 

How transparency impacts programmatic ads 

The hidden impact it can have in localized campaigns 

The COVID-19 impacts we’re still dealing with 

______________________________________
More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

“What’s interesting about programmatic is that it has a life cycle.”

Our first guest of the year is Tomas Rodriguez, Senior Director of Audio Partnerships at The Trade Desk - and he answers ALL of our questions regarding programmatic ads!

Tune in to learn more about:


How The Trade Desk is changing the game in programmatic advertising
Why podcasting is in a different programmatic stage than other industries 
How transparency impacts programmatic ads 
The hidden impact it can have in localized campaigns 
The COVID-19 impacts we’re still dealing with 

______________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

Twitter Mentions