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Podcast Advertising Playbook

English - May 29, 2024 07:01 - 43 minutes - ★★★★ - 1 rating
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Previous Episode: Exclusivity & Good Ad Reads
Next Episode: Don’t Judge a Podcast By Its Cover

“If we’re truly going to hit our goals, it’s going to be essential for us to offer, all in unison if possible, the same opportunities to invest in podcasting that advertisers have in the video and the rest of the audio space.” 
In today’s episode, host Heather Osgood is joined by John Fitzgerald, the EVP of Ad Sales at DAX US. Tune in to hear Heather and John discuss: 

The shift in advertisers being interested in the whole package, not just podcasts

Is it true that you should only advertise on the top 1% of podcasts? 

What level of targeting actually exists for podcasting? 

The benefits of taking a broad approach to selecting shows

______________________________________
More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  

“If we’re truly going to hit our goals, it’s going to be essential for us to offer, all in unison if possible, the same opportunities to invest in podcasting that advertisers have in the video and the rest of the audio space.” 

In today’s episode, host Heather Osgood is joined by John Fitzgerald, the EVP of Ad Sales at DAX US. Tune in to hear Heather and John discuss: 


The shift in advertisers being interested in the whole package, not just podcasts
Is it true that you should only advertise on the top 1% of podcasts? 
What level of targeting actually exists for podcasting? 
The benefits of taking a broad approach to selecting shows

______________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  



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