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YouTube Viewership & Pixel-Based Attribution

Podcast Advertising Playbook

English - March 27, 2024 07:01 - 32 minutes - ★★★★ - 1 rating
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Welcome to our second live interview from SXSW!
In today’s episode, Heather is joined by A.J. Feliciano from The Roost and Cameron Hendrix from Magellan AI. 
First, tune in to hear Heather and A.J. discuss: 

Why viewership is as important as listenership 

The importance of making your ads fun 

Choosing where to put advertisers with both video and audio

Then, starting at 19:06, Heather and Cameron discuss:

Magellan AI’s new pixel-based attribution 

The death of the cookie and its role in attribution tracking 

How YouTube can affect current attribution tracking results 

______________________________________
More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  

Welcome to our second live interview from SXSW!

In today’s episode, Heather is joined by A.J. Feliciano from The Roost and Cameron Hendrix from Magellan AI. 

First, tune in to hear Heather and A.J. discuss: 


Why viewership is as important as listenership 
The importance of making your ads fun 
Choosing where to put advertisers with both video and audio


Then, starting at 19:06, Heather and Cameron discuss:


Magellan AI’s new pixel-based attribution 
The death of the cookie and its role in attribution tracking 
How YouTube can affect current attribution tracking results 

______________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  

Twitter Mentions