Latest Shannon coulon Podcast Episodes
Stacey Paretti Rase | Seek The Opportunity and Take The Leap
MarketingBox Podcast - July 21, 2023 11:00 - 59 minutesHi everyone! This week we are spotlighting an impressive entrepreneur, Stacey Paretti Rase. Stacey's career is filled with multiple successful ventures, but her most recent one is in the short-term rental business. Stacey owns and operates five listings. Two of her properties are right down the ...
Tiffany King | Living Boldly and Navigating Today's Social Media World
MarketingBox Podcast - July 14, 2023 11:00 - 1 hourFrom being a blogger, entrepreneur, business owner, mom, and creator, Tiffany King has had quite the experiences! In this week's entrepreneurial spotlight, we feature Tiffany King, founder of the We Five Kings blog and The Organized Social. This episode breaks down what it means to be an influen...
Behind The Amazon Prime Day Marketing Strategy
MarketingBox Podcast - July 11, 2023 19:00 - 9 minutesHappy Prime Day shopping! In honor of Amazon's annual Prime Day sales event, we wanted to discuss some of the structures that allow Amazon to be one of the most successful businesses in the world. Amazon's business model and marketing enable them to have an event that is so popular it's like Bla...
Grimace, Barbie, and Nostalgia Marketing
MarketingBox Podcast - July 06, 2023 14:00 - 7 minutesIf you have been on social media lately, you might have seen people raving about McDonald's new Grimace birthday shake. Who is Grimace?? First introduced in 1971 as "Evil Grimace," a purple-shaped character used in McDonald's marketing. McDonald's is now bringing this character back with a birth...
3 phrases to avoid and what to say instead
MarketingBox Podcast - July 06, 2023 12:00 - 9 minutesThis episode we cover some tips and word tracks to help you create more opportunities and close more deals. First, it's important to avoid using phrases like "sorry to bother you" or "I know you're busy." These phrases make you seem weak and unsure of yourself, which can damage your credibility...
Navigating naysayers as a business owner
MarketingBox Podcast - July 05, 2023 12:00 - 5 minutesAs an entrepreneur, you've likely encountered your fair share of naysayers who seem to shoot down or hesitate toward your dreams and ideas. Many business owners find that the people closest to them always give the most pushback to their ideas. This video discusses facing skepticism and perspecti...
How to learn from your WORST customers
MarketingBox Podcast - July 04, 2023 12:00 - 3 minutesIn the journey of running a business, encountering difficult customers is inevitable. Join us in this episode as we discuss customer feedback and explore how learning from your worst customers can shape you into a better business owner. Each experience, no matter how challenging, holds a hidden ...
Marketing is like driving a car...kind of
MarketingBox Podcast - July 03, 2023 12:00 - 5 minutesIf you're new to marketing your business or running a business period - you came to the right place! Can you recall when you first got your driver's license? Feeling free but also scared at the same time? Marketing your business is kind of like driving a car. This video explains the analogy of b...
Giving your life to Christ | A CEO's story about his faith
MarketingBox Podcast - June 30, 2023 14:00 - 14 minutesOur CEO and founder, Shawn Burst, takes us through a little bit of his journey, including the biggest turning point of his life - when he surrendered to Christ. In this episode, we sit down with Shawn and ask him how his journey impacts his business and what advice has for other business owners....
What is Legit Script and why is it important for consumers?
MarketingBox Podcast - June 26, 2023 11:00 - 7 minutesIn marketing and advertising, protecting businesses and consumers from scammers is important. LegitScript is an online certification program that holds businesses to the highest commercial integrity. It’s recognized by Google, Microsoft, Facebook, and other merchants and providers in highly regu...
How to be a "Lucky" person
MarketingBox Podcast - June 23, 2023 11:00 - 4 minutesWhat is your definition of luck? Who do you consider a 'lucky' person? We recently came across a thread on Twitter about FOUR things lucky people do that unlucky people DON'T, according to a psychology professor named Richard Wiseman, who spent years studying lucky people. Hot take: perhaps lu...
Open and closed loop systems in marketing
MarketingBox Podcast - June 22, 2023 11:00 - 4 minutesMaking the most out of your marketing dollars is the name of the game. What is an open loop, and what is a closed loop system concerning marketing? This video discusses how data-driven strategies and closed-loop systems empower businesses to optimize their marketing dollars and ensures invaluabl...
Personality and Leadership Test - What animal are you?
MarketingBox Podcast - June 21, 2023 11:00 - 9 minutesEvery environment consists of different personalities, and understanding how others think, feel, and react allows you to balance and handle situations accordingly. A positive work culture starts with leadership and understanding how best to communicate with different people. In this episode, we ...
Spending Money To Make Money
MarketingBox Podcast - June 20, 2023 11:00 - 5 minutesSounds cliche, but when it comes to marketing, there is no free ride. Sure you can post organically and essentially create a following that will generate some revenue. But the speed of business moves quickly and in order to get noticed, you have to spend some money. Find us on your favorite soc...
Discount Downfall - How to fix
MarketingBox Podcast - June 19, 2023 11:00 - 4 minutesIf you're stuck in rut where the only business you can drum up is through offering discounts, this episode is for you. In it, we discuss the downfall of offering too many discounts and what you can do to solve that problem and recondition your audience. Find us on your favorite social media net...
Hiring the attitude, training the skill
MarketingBox Podcast - June 17, 2023 11:00 - 7 minutesThis episode discusses your company culture and getting the best people to work for you. The strategy is to hire good people. Sounds simple right? It's all about how you define "good." We determine good as people that are like-minded and come with a good heart and good intentions. They should h...
Social Media Strategy - How to get started
MarketingBox Podcast - June 16, 2023 11:00 - 8 minutesThis episode talks about some of the tips and tricks about getting started with producing your social media content. Shannon has been producing content for MarketingBox for just over a year and talks about what she's discovered, and ways to quickly uncover trends to help create more engagement. ...
The skill and value of knowing how to cold call
MarketingBox Podcast - June 15, 2023 11:00 - 10 minutesIf you've ever had a job that required you to "cold call" then you know exactly what I'm talking about. A "cold call" would be a marketing call to a prospect that has not shown any interest in your product or service. Their is a good possibility they have no idea who your company is. 99% of the...
Boredom as a Superpower
MarketingBox Podcast - June 14, 2023 15:00 - 7 minutesSometimes doing nothing can become the biggest way to accomplish something. Sounds like an oxymoron, but down-time has been considered the enemy of fast growing businesses for a long time. Many people feel that in order to get ahead, they have to outwork, put in more time, and out-hustle everyon...
Apple's New Vision Pro - Marketing Prediction
MarketingBox Podcast - June 13, 2023 20:00 - 11 minutesCan we predict the future? Of course not! But we see patterns and this episode will break down the strategy we already foresee coming down the pipe with Apple's latest new gadget. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketin...
How Chat GPT Made Me Quick Money
MarketingBox Podcast - June 09, 2023 14:00 - 11 minutesStill wondering if you should learn how to use AI technologies? Every day new AI tools drop, and progress toward even more advanced technology is made. You might find yourself speculating if this is worth all of the buzz or if it is just a trend everyone hops on. In this video, our CMO, Mike Pai...
The Marketing Rule of Seven
MarketingBox Podcast - June 05, 2023 12:00 - 4 minutesDid you know it takes SEVEN impressions for consumers to remember your brand? The marketing rule of seven implies that customers must come across your brand at least seven times before making a purchase decision. This is why many brands market across multiple channels. However, it can become cra...
Balancing Seasons | Have your cake and eat it too.
MarketingBox Podcast - June 02, 2023 12:00 - 6 minutesIn this episode, MarketingBox CEO and founder, Shawn Burst, reflects on how he's handled the different seasons in his life. Many of our subscribers know being a business owner, and entrepreneur takes a certain kind of work ethic and individual. Shawn describes the best way he balances the many d...
The Little Things Matter
MarketingBox Podcast - June 01, 2023 12:00 - 4 minutesIn this episode, we discuss the legendary speech from Admiral William H. McRaven, "If You Want To Change The World, Make Your Bed." You may or may not have heard this speech before, but it inspires us to remember to take care of the little things in life. Shawn expresses how this speech changed ...
The Reason Super Mario Brothers is selling tickets.
MarketingBox Podcast - May 31, 2023 12:00 - 6 minutesDo you ever see a commercial or hear a certain song that reminds you of your childhood? Nostalgia is a powerful emotion, and when applied to marketing, it allows you to invoke feelings within your audience. This video discusses creating nostalgia in the customer experience, environment, or mess...
Pressure Makes Diamonds
MarketingBox Podcast - May 30, 2023 16:00 - 5 minutesThe word 'pressure' typically has a negative connotation, but it doesn't have to be negative. Without pressure, there are no diamonds. This video discusses how pressure can be used as positive fuel to accomplish a goal or dream. If you're striving to do something great, the journey will have cha...
Today is a gift, that's why they call it the present...
MarketingBox Podcast - May 09, 2023 11:00 - 5 minutesThis is another great mindset episode that explores living in the now. Don't leave any regrets on the table, but also be aware of your surroundings. We often talk about the working hard to achieve more, but we need to remind ourselves of our surroundings, and make sure we're living our best live...
How you do something is how you do everything...
MarketingBox Podcast - May 08, 2023 11:00 - 9 minutesThis episode is another great mindset tool that discusses how you approach everything in life, but it starts with the small things. It talks about focusing on the details of the small things, and how you do them translating in how you do the big things. Find us on your favorite social media net...
Not every customer is your customer
MarketingBox Podcast - May 05, 2023 11:00 - 11 minutesThis is sometimes the hardest lesson to learn, especially if you're in the early stages of getting your business to work, because you appreciate and want to accept any and all customers...but that sometimes can hurt you as well. This episode breaks down this mentality and discusses when to say ...
Golf vs Marketing
MarketingBox Podcast - May 04, 2023 11:00 - 8 minutesThis episode we break down the similarities in golf as it relates to marketing. How to start if you've never hit a ball, the practice, and gameplay all factor into the same concepts of research, strategy, and execution for your marketing plan. Even if you don't understand golf, the relative pri...
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