The skill and value of knowing how to cold call
MarketingBox Podcast
English - June 15, 2023 11:00 - 10 minutes - 7.06 MBMarketing Business marketing marketingbox marketing strategy shannon coulon shawn burst direct marketing marketing technology marketing tools marketing software marketing tips Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If you've ever had a job that required you to "cold call" then you know exactly what I'm talking about. A "cold call" would be a marketing call to a prospect that has not shown any interest in your product or service. Their is a good possibility they have no idea who your company is. 99% of the time, these call are met with heavy resistance.
Sounds terrible right? Well, if you've done it, consider yourself fortunate because you got a crash course in how to overcome the tough parts of life. This podcast talks about the benefits a trained cold-caller has in life and in the work environment. Maybe there are some things you can learn, even if you've never done it.
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